Welcome!

News Feed Item

Ketchum and Zocalo Group Launch Agile Amplification

Add to Firms' Amplified Social Approach Maximizing Earned Media Reach of Content Across Paid Social, Digital and Search Platforms Globally

NEW YORK, Feb. 28, 2014 /PRNewswire/ -- Today, leading communication firms Ketchum and Zocalo Group, a unit of Ketchum, announced Agile Amplification, a new global offering that enables brands to amplify, target and measure the reach of owned and earned content through paid online channels.

Agile Amplification works across the full media spectrum and allows the Ketchum and Zocalo teams to seamlessly plan, buy, manage, optimize and track integrated campaigns across leading social media platforms globally, as well as search, content marketing, display, video and mobile platforms, and in-game and blogger networks. The offering also can target the content in real time in a variety of ways, including demographic, behavioral, purchase-based and more.

"Earned coverage and conversations always have been the most valuable form of marketing.  But the paid resources and tools to amplify and target these messages have been spread across a confusing array of platforms and vendors, making it difficult to coordinate and maximize efforts," said Paul M. Rand, Ketchum's chief digital officer and president and CEO of Zocalo Group. "We developed Agile Amplification to directly address that issue and give marketers the tools they need to maximize their campaigns from an online and social standpoint."

Agile Amplification is designed to work seamlessly within Ketchum and Zocalo Group's Agile Social strategy. Agile Social is an end-to-end approach spanning Agile Content creation, audience identification, listening and monitoring, and "voice" development and evolution, as well as non-paid and now paid online distribution channels globally. This strong, direct link between frontline community managers and online media decisions gives managers the ability to move faster. Research shows that amplifying content as quickly as possible, ideally within 24 hours, pays off exponentially in virality.

The Agile Social team is comprised of more than 80 digital and social strategists, content creators, media planners, buyers, and search and measurement experts globally, and is formalizing Amplification Hubs in key markets around the world to ensure that Ketchum and Zocalo Group have the infrastructure in place to best service clients in a global landscape.

"For marketers who are struggling with how to get both their owned and earned content to stand out in the noisy digital space, our Agile Social strategy provides a soup to nuts, cutting-edge resource they can turn to in order to break through the clutter," said Rob Flaherty, senior partner, president and CEO of Ketchum. "While Ketchum has been involved in paid media efforts on an increasingly global level, with Agile Amplification we now have comprehensively connected the earned realm and virtually all aspects of the paid online and social world in a real, tangible way."

He continued, "This new offering, combined with the mainline media buying capabilities through our integrated marketing agency, Capstrat, gives us a fully rounded approach to the PESO spectrum."

The Agile Amplification team has partnered with a number of key partners including Kenshoo, a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Kenshoo has strategic relationships and native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, Facebook Exchange, and CityGrid.

"Social advertising has become an integral component in the marketing mix," said Ted Krantz, senior vice president at Kenshoo. "The Ketchum and Zocalo Group teams truly understand that digital marketing is an art and a science. Working together, we can employ proven technology and smart strategy to deliver maximum results."

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.

About Zocalo Group 
Zocalo Group is a full-service digital, social media and word-of-mouth marketing agency, helping leading consumer and business-to-business brands become the most talked-about and recommended brands in their category. Based in Chicago, Zocalo Group has received numerous industry awards for its brand programs and measurement initiatives. Zocalo Group is a unit of Omnicom Group Inc. (NYSE: OMC) and Ketchum. For more information, please visit www.zocalogroup.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

SOURCE Ketchum

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...