Welcome!

Article

The Advantages of Using a Marketing Cloud

Benefits and Efficiencies Marketing Clouds provide

As Cloud computing continues to grow and expand, industries like marketing are learning how to take advantage of all the benefits and efficiencies it can provide. These tools and technologies can change the approach marketers take when working to engage their audience and nurture sales leads.

Marketers are looking to the Cloud for a variety of reasons. When working in the Cloud, marketers can have confidence their data is secure. Additionally, there is no need to worry about losing data to a server failure, as Cloud service providers have well-planned backup and redundancy systems. Another big plus to using a marketing Cloud is its cost-efficiency. Unlike all that is involved with supervision of server room infrastructure for management and deployment of marketing materials, utilizing a Cloud-based marketing system is far less costly. The Cloud vendor takes care of all the hardware management, security patches, and more.

The biggest advantage to using a Marketing Cloud system is what it can do. As marketing opportunities continue to evolve, it is quite challenging to stay up to date on emerging technologies and build effective campaigns. There are a variety of marketing opportunities today – social, mobile, multimedia, web, email – it can be difficult to build an effective message, deploy it, manage analytics and leads, refine as needed, and redeploy. It can prove challenging to manage time effectively. This is where a Cloud system can make a huge difference. Cloud systems provide the flexibility marketers need today to create completely unique experiences that will get the attention of contacts so they can turn into customers. In the digital realm, consumers expect personalized content across a variety of channels that work effectively on multiple platforms. This is the only way to engage and retain current customers as well as find new customers. It is the job of marketers to deliver the best possible digital experience to consumers and the way to accomplish that is by reviewing analytics of previous campaigns in order to determine what provided the best ROI. That is where the marketing Cloud soars.

A system like Marketing Cloud by Salesforce

allows marketers to create and manage programs across multiple channels, including email, mobile, social, and the Web. By using a Cloud-based marketing system, the analytics for all these different programs are centrally located so it is easier to see what worked well and what didn’t so the next campaign can be improved prior to deployment. Understanding these insights on a global scale will continue to improve campaign performance.

For example, according to a study released in 2013 by Econsultancy and Adobe, content marketing and conversion rate optimization are top priorities for client-side marketers. Other important topics included social media engagement, targeting and personalization, content optimization, and mobile optimization, to name a few. This is proof that the job of the marketer is growing increasingly complex. Having all campaigns centrally located in the Cloud helps to bring a sense of order and consistency to the marketing professional. By having a single dashboard to review analytics and make sure each campaign includes with a consistent message, chances are customer engagement will have a better opportunity at remaining high, while keeping everything organized.

What is most important to any professional, regardless of industry, is defining success and then achieving it. For marketers, success can mean engaged contacts, improved brand loyalty, more clicks, lower bounce rate – the list could seemingly go on forever. By utilizing a Marketing Cloud Service, that definition of success, and how to track it, can be more attainable than in the past.

More Stories By Ava Cambellini

Ava Cambellini is a freelance web content writer who combines her passion for writing and technology to share the latest industry news and insights on products. Ava’s portfolio includes writing about sales, small businesses, tech/internet, and social marketing.

Latest Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...