Welcome!

News Feed Item

And The Oscar Goes To….If YouTubers Selected The Academy Award Winners, Gravity Takes Home The Statue

Touchstorm's Video Index Analyzes Top 100 Videos Related to Oscar-Nominated Films and Reveals Most Popular Movies and Nominated Stars of 2013

NEW YORK, Feb. 28, 2014 /PRNewswire/ -- YouTube is a great predictor of cultural trends and content popularity, but will consumer views of film trailers and related videos on YouTube align with the Academy Awards selections this weekend? New research from Touchstorm measures the top 100 Oscar-nominated film and performance videos on YouTube—including trailers, reviews, interviews, clips and behind-the-scenes video—for nominees in the top six award categories. While Academy predictions may point elsewhere, if YouTube views are the judge, "Gravity" wins for Best Picture and "American Hustle" performances win the hearts and eyes of consumers.

(Photo: http://photos.prnewswire.com/prnh/20140228/NY74240)
(Logo: http://photos.prnewswire.com/prnh/20131210/NY30501LOGO-b)

Touchstorm, a technology-based services company that builds video audiences for the world's best brands, tapped its Video Index to gauge Oscar-nominated film popularity on YouTube. The Video Index looks beyond simply film trailers and analyzed the top 100 videos by views consisting of every type of video related to the film or star. Results reveal the movies and stars coveted by audiences beyond the box office. Touchstorm presents the winners of the Academy Awards of YouTube in a free report at www.touchstorm.com/youtube-predicts-2014-oscars.

And the YouTube Winners Are…

  • Best Picture: Gravity
  • Best Director: Martin Scorsese
  • Best Actor: Christian Bale
  • Best Actress: Amy Adams
  • Best Supporting Actor: Bradley Cooper
  • Best Supporting Actress: Jennifer Lawrence

"This latest report shows the power of our analytics engine, which looks beyond the primary video to reveal the true popularity of the most important video-related events today," said Alison Provost, Touchstorm CEO. "Our Index offers a clear picture of the Oscar-nominated films and stars that are truly exciting audiences—regardless of the Academy picks. The same measure applies to brands, where tracking YouTube content at this level unveils channel and audience insights they've never seen."

Touchstorm researched more than 3,000 Oscar-related videos for its report, and is featuring the top 10 videos in each category—Best Picture, Director, and Lead and Supporting Actors—on its YouTube channel at www.youtube.com/touchstorm.

The Touchstorm Video Index is the most powerful YouTube analytics tool on the market, giving brands a look at their channels and category competition like they've never seen, and insights that show how effectively they're building audiences on YouTube. For more information and to access recent reports visit www.touchstorm.com.

About Touchstorm
Touchstorm (www.touchstorm.com) is a technology-based services company that builds video audiences for the world's largest brands. To accomplish its vision of helping brands break out of the advertising box through content creation, the company grows YouTube channels exponentially, delivering organic views and subscribers. Its robust editorial distribution network syndicates content that runs center of the page, and its native video solution Arena drives engagement scores significantly above industry benchmarks. Touchstorm uses a suite of software technologies to build brand audiences at scale, including Voot® and Scoop™, and its live Video Scoreboard showcases the most effective videos at building audiences for brands. Headquartered in New York City, Touchstorm is an independent, woman-owned company.

SOURCE Touchstorm

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...