Welcome!

News Feed Item

New Research Reveals $12.8 Billion Sales Acceleration Technology Market

Rapidly emerging new category is 3X the size of CRM market in North America*

SILICON SLOPES, Utah, Feb. 28, 2014 /PRNewswire/ -- New research released today from InsideSales.com, the global leader in cloud-based sales acceleration technologies and solutions, shows that North American companies spent $12.8 billion on sales acceleration technology last year.

IS InsideSales.com

The 2014 Sales Acceleration Technology Market Size Study defines the total market size of the emerging sales acceleration category, which bridges the gap between established categories, such as marketing automation and customer relationship management (CRM). The study is the first of its kind to reveal how much companies are spending on technology in this category by type of rep, industry, geography, close rates and other key factors.

"Major technology categories don't just spring up overnight," InsideSales.com CEO David Elkington said. "They gain momentum over time as a diverse group of niche players converge around a common set of business objectives. We've seen this happen with marketing automation and CRM. Now we're seeing history repeat itself with sales acceleration technology, which includes innovations in sales communications, gamification, predictive analytics, data visualization, sales intelligence, contract, pricing and quoting tools, as well as many others."

The study concluded that North American companies already spend $12.8 billion annually on sales acceleration technology -- equating to $2,280 annually per sales representative. The potential market size is even larger. The study estimates that North American businesses could spend as much as $6,790 annually per representative on sales acceleration technology by 2017 -- making the total addressable market in excess of $30 billion.

The study's other key findings include:

  • More than 1/3 of sales leaders believe they should be spending more on sales acceleration technology.
  • Inside sales teams spend more than outside sales teams on sales acceleration technology but spend significantly less on sales compensation.
  • Inside sales teams close deals 109 percent faster than outside sales teams, in part due to the broader adoption of sales acceleration technologies.

"The sales acceleration technology category encompasses a large collection of innovative technologies that do not fit neatly under the umbrella of marketing automation or CRM," InsideSales.com Chief Marketing Officer Mick Hollison said. "By definition, this emerging category is devoted to accelerating sales -- enabling companies to turn their leads, prospects and opportunities into paying customers faster than ever before."

CEO Elkington will present the study's findings during his keynote address at the 2014 Sales Acceleration Summit on March 13. You can register for the online summit here, and download study highlights at InsideSales.com.

Key Players in the Sales Acceleration Technology Category

The sales acceleration technology category bridges the gap between marketing automation, with well-known players like Marketo and Eloqua, and CRM, with leading providers like salesforce.com  and Microsoft Dynamics.

Below is a list of solution types that make up the newly formed sales acceleration category as well as many of the top vendors providing technologies in this space.

Data Visualization/Business Intelligence: InsideSales.com, Domo, Tableau

Sales Recruiting: Monster, Jobvite

Sales Training: CallidusCloud, TeamVisibility

Sales Compensation: Xactly, CallidusCloud

Gamification: InsideSales.com, Hoopla, Bunchball

Data/List Services: ZoomInfo, Data.com

Sales Intelligence: InsideView, LinkedIn

Sales Communications: InsideSales.com, Five9, Velocify

Video: PGi, Cisco

Email: Yesware, ToutApp

Chat: LivePerson, BoldChat

Social: Radian6, FlipTop

Texting: SMS Magic

Sales Presentations: Citrix, Cisco

Sales Quote and Proposal Tools: Apttus, Quosal

Contracts: DocuSign, EchoSign

Predictive Analytics: InsideSales.com, Lattice Engines, Infer

Research Methodology

InsideSales.com collected the research data from a survey of more than 400 sales leaders at companies across North America during the first quarter of 2014. *CRM market size data provided by multiple 3rd party analyst firms. Detailed references may be found in the complete report.

About InsideSales.com

InsideSales.com offers cutting-edge sales acceleration technology. The company provides the sales industry's first comprehensive sales acceleration platform that creates high-performance sales teams with breakthrough technology including communications for immediate response, gamification for sales motivation, predictive analytics for lead prioritization, and data visualization for an immersive experience with sales data. The American Association of Inside Sales Professionals (AA-ISP) recognized InsideSales.com as the SaaS provider of the year for 2013. The company has been listed among the fastest growing companies by Inc. and Deloitte and as one of the top 100 private companies by AlwaysOn. InsideSales.com ranks No. 5 in the nation for jobs created in the software industry and No. 72 in the nation for jobs created in all industries by Inc. InsideSales.com has published leading research in the Harvard Business Review and Forbes. The company has been issued 5 U.S. patents and has 11 patents pending. InsideSales.com enterprise customers include ADP, Dell, Gannett Local, Inc., Marketo, Re/Max Cornerstone, Microsoft, Groupon and more. To try the technology, visit InsideSales.com.

Logo - http://photos.prnewswire.com/prnh/20140228/LA74744LOGO

 

SOURCE InsideSales.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.