Click here to close now.


News Feed Item

Hyundai And Quaker State Launch Lubricants Program To Expand Express Oil Change Program

Relationship Bolsters Hyundai's Move to Offer Assurance Car Care Express Service Centers in Dealerships for Competitive Prices and Faster Service

FOUNTAIN VALLEY, Calif., Feb. 28, 2014 /PRNewswire/ -- Hyundai Motor America today announced a relationship with Shell Oil to recommend its Quaker State® branded motor oils for Hyundai's dealer network as part of a new lubricants program. No one knows motor oil better than Quaker State and no one changes oil in Hyundai vehicles better than Hyundai dealership technicians. Beginning in March, Hyundai dealers participating in the Hyundai Lubricants Program will provide Quaker State branded motor oils for the vehicles they service. Hyundai also uses Quaker State as the primary supplier of initial motor oil for its vehicles as they roll off the assembly line.  



Just like Hyundai, Quaker State—a leader in consumer automotive products and vehicle care for more than 80 years—is built on assurance and providing the best value to its customers. Quaker State, one of the industry's most innovative motor oil brands, makes it its mission to help consumers get the most out of their vehicles by extending vehicle longevity and improving durability.

"Hyundai Motor America's commitment to our consumers is exemplified by our 10-year/100,000-mile powertrain warranty and the Assurance Connected Care program," said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. "We're proud to work with Quaker State, a brand well-known for quality lubricants, to further that commitment. Hyundai recognizes the dedication of Quaker State to produce motor oil that helps improve cars' performance, efficiency, emissions and durability."

"Shell and Hyundai have a global relationship that dates back to 2005 and it is our shared focus of putting our customers first that makes this U.S. dealership program a natural fit," stated Shell Lubricants Global Key Accounts Vice President Steve Reindl. "More than 200 Shell Lubricants scientists around the world work every day to create innovative products. One result of their work is Quaker State Ultimate Durability™ Full Synthetic Motor Oil, designed to deliver motorists a fuel economy savings of an average of five cents per gallon2, while providing unsurpassed protection against friction-related wear3. We are pleased that Hyundai's customers in the U.S. can benefit from our Quaker State products."

Hyundai dealers will have the Quaker State Advanced Durability® Conventional Motor Oil, Quaker State Enhanced Durability Synthetic Blend® Motor Oil, Quaker State Defy Synthetic Blend High Mileage® Motor Oil, and Quaker State Ultimate Durability Full Synthetic® Motor Oil available for customers. The Quaker State team, in addition to the motor oil, will also provide dealer-level marketing support, program training and upgraded dispensing equipment. Hyundai cars and SUVs in the U.S. will have stickers in the engine compartment and references in the owner's manuals recommending Quaker State branded motor oil to customers. The engine compartment recommendation stickers allow customers to establish a tangible connection between both companies. Dealerships will be encouraged to use co-branded advertising as part of the Hyundai Lubricants Program.

This relationship with Shell Oil and Quaker State further bolsters Hyundai Motor America's move to offer Assurance Car Care Express service centers in dealerships. Assurance Car Care Express allows Hyundai dealerships to provide customers with quick oil changes, multi-point vehicle inspections, tire rotation, air and cabin filter replacements, wiper blades, and other basic services as needed. The goal is to get customers in and out of the service drive in less than an hour. The marketing tagline for Hyundai Assurance Car Care Express is "Get in, Get out, Get back to your life".

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.   

For more details on Hyundai Assurance, please visit

Please visit our media website at and our blog at

Hyundai Motor America on Twitter | YouTube | Facebook

Quaker State® motor oil has an 80-year history as a leader in consumer automotive products and vehicle care.  Quaker State is among the industry's most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need.  Quaker State is one of the first brands to develop high mileage engine motor oil.

For more information about the full line of Quaker State products, visit

The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. * The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

*Kline & Company, "Global Lubricants Industry 2012: Market Analysis and Assessment."

1 Compared to industry fuel economy (FE) standard, as measured in ASTM D7589 test using an SAE 5W-30 engine oil.  Savings based on average FE improvement of 1.4% and a gas cost of $3.68/gal (
2 Compared to industry fuel economy (FE) standard, as measured in ASTM D7589 test using an SAE 5W-30 engine oil.  Savings based on average FE improvement of 1.4% and a gas cost of $3.68/gal (
3 Based on Sequence IVA wear test

SOURCE Hyundai Motor America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...