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Echo Managed Services Helps to Deliver 400% Increase in Registrations of Interest for RAF Careers Project

BRISTOL, England, March 3, 2014 /PRNewswire/ --

Echo uses Facebook to enable RAF engagement with potential recruits

Echo Managed Services has helped enable a 400% uplift in career registrations for its client RAF Careers since the implementation of an outbound telephone follow up process. Echo provides complex multi-channel customer contact services, and is helping RAF Careers with their recruitment strategy - including providing information to potential recruits on Facebook, making outbound calls to warm leads and applying analytics gathered to help RAF Careers optimise advertising budgets.

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Echo has worked with the RAF to develop a contact process where Echo's agents engage initially with potential recruits, developing the relationship and transferring "hot" recruit leads to the RAF for the next stage of their recruitment cycle via an online application form.

In addition, Echo supports RAF Careers with an intuitive, "just-in-time" recruitment strategy. For example, if the RAF isn't currently recruiting for a specific profession, Echo will retain contact details and provide appropriate outbound contact when new vacancies arise. Until this time, Echo works to ensure that warm recruit leads remain engaged with the RAF, for example by receiving regular email, SMS contacts and invitations to outreach events. 

Squadron Leader Ted Sellers of RAF Careers said: "We have worked closely with Echo to drive our audience of target recruits, taking advantage of the latest communications channels to answer potential recruits' queries and provide further information on how to join the RAF. Echo provides a first-class outsourced managed service to RAF Careers to provide potential recruits with the right initial information, and to answer any questions they might have, using our Facebook, email and voice channels. Echo's specialist team of agents are trained to provide tailored answers and direct links for further contact with RAF Careers officers.

"We've worked with Echo since 1999 and started working on the 'just-in-time' approach in 2010. Over that time they have had an immensely positive effect on our recruiting strategy," adds Squadron Leader Sellers. "Since the implementation of Echo's new lead management approach, we've experienced an impressive 400% increase in career registrants for our programme of outreach events."

Echo also adds value by providing analytics-based feedback, helping RAF Careers to improve profiling of potential recruits to optimise its recruitment strategy and advertising budget utilisation.


Cheryl Billson
[email protected]

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