|By PR Newswire||
|March 3, 2014 04:11 AM EST||
-- Platform Partners Reveal a Global Relay to Inspire Feet-on-the-Ground Impact in the Philippines and Other Developing Countries Around the World
BERN, Switzerland, March 3, 2014 /PRNewswire/ -- mPowering Action, a first-of-its-kind worldwide movement and mobile platform designed to inspire, empower, and motivate a generation of global citizens to take positive action in the world, will unveil its flagship program, Power Your Voice, at the 11th Match Against Poverty on March 4, 2014.
Proceeds raised at the 11th Match Against Poverty will support recovery efforts in the Philippines in the wake of Typhoon Haiyan. United Nations Development Programme (UNDP) and mPowering Action Champion, Apl.de.Ap of The Black Eyed Peas, will attend the event to support his home country, the Philippines, and highlight the needs of other developing nations throughout the world.
Today, 1.3 billion people worldwide lack access to electricity - impeding healthcare and education in communities that need it most. Nearly 40% of the world's population rely on wood, coal, charcoal, or animal waste to cook their food, breathing in toxic smoke that causes lung disease and kills nearly four million people a year, most of them women and children. While there is some awareness of this challenge, there is still a need to further educate and energize the global populace in the urgency and importance of achieving universal energy access.
To address this need in 2014, mPowering Action and its global partners, UNDP, the United Nations Foundation, Royal Dutch Shell plc, Tribal Brands, Inc., and Tribal Technologies, Inc. have developed Power Your Voice. Initially focusing on the Philippines at the Match Against Poverty, Power Your Voice will highlight the complex issue of access to energy and its inextricable link to education, healthcare, and poverty in developing nations and nations recovering from natural disasters like Typhoon Haiyan.
The physical component of Power Your Voice will feature a "Global Relay" consisting of 30+ in-country, UNDP-led events to demonstrate how access to energy is necessary for effective education and healthcare practices in a global effort to eradicate poverty.
"3 billion people still do not have access to modern energy around the world," said Boaz Paldi, Senior Communications Officer, Bureau of External Relations and Advocacy at UNDP New York. "Energy poverty translates to children not going to school because they have to fetch water for six hours per day, to women not receiving the healthcare they need during pregnancy because of lack of power in clinics, and to nearly 4 million people dying per year from respiratory diseases because of the use of traditional fuels for cooking and heating their homes. This is just not acceptable in 2014."
With support from mPowering Action's founding corporate partner, Shell, the Power Your Voice "Global Relay" events will host various participants including heads-of-state, officials from UN agencies, corporations, students, and local celebrities. To enable relevant conversations around access to energy, these events will use the "power of play" to engage young people with innovative technology such as an energy-harnessing football that generates light after 30 minutes of play.
The digital component of Power Your Voice, through the mPowering Action mobile application, will follow the progress of the "Global Relay" and serve as a lens into the complex issues facing developing nations. The application will also deliver updates about the work that the UNDP, Shell, and other platform partners are doing to provide access to energy throughout the world.
Millennials from all over the globe will be incentivized through the mobile application and Power Your Voice "Global Relay" to identify, learn about, and join organizations that are working to provide access to energy, healthcare, and education in the developing world. In exchange for their time, attention, and action, users will unlock mobile content from celebrities, athletes, entrepreneurs, and international leaders. In a year where global focus will be on the World Cup, Power Your Voice will initially reward engaged users with exclusive content and highlights from the 11th Match Against Poverty featuring a variety of football stars.
"Mobile phones travel with us everywhere and are the best means to authentically reach and 'power the voice' of young people," said Jeff Martin, Founder and CEO of Tribal Brands, Inc. and Tribal Technologies, Inc. "Today, we are tying entertainment content consumption to real-world action. With mobile phones being rooted in location, we can not only motivate, listen to, and inspire a generation of individuals, but also provide a means to measure the positive impact of their time and efforts."
Launched in 2013 with Royal Dutch Shell, the mPowering Action platform provides an ongoing and engaging mechanism for the global nonprofit, entertainment, and corporate communities to join efforts with the United Nations community to help reach young people around the world, encouraging them to take part in creating a better future.
The mPowering Action mobile application was developed by Tribal Brands and is supported by back-end mobile analytics provided by Tribal Technologies. March 2014 mobile application updates include: a complete user interface overhaul and a new action system with more depth and complexity.
More information on mPowering Action and the Power Your Voice program can be found at: www.mPoweringAction.com.
About the United Nations Development Programme – UNDP
Since 1966, the United Nations Development Programme (UNDP) has been partnering with people at all levels of society to help build nations that can withstand crisis and drive and sustain the kind of growth that improves the quality of life for everyone. UNDP works in four main areas: poverty reduction and achieving the Millennium Development Goals (MDGs); democratic governance; crisis prevention and recovery; environment and sustainable development: www.undp.org.
About the United Nations Foundation
The United Nations Foundation builds public-private partnerships to address the world's most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals. For more information, visit www.unfoundation.org.
About Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.
About Tribal Brands, Inc. & Tribal Technologies, Inc.
Tribal Brands, Inc. is the vanguard of mobile entertainment and marketing – the very definition of a change agent. As the first company to drive over $1 Billion of sales on mobile platforms through carrier partners worldwide, Tribal Brands today is defining mobile innovation in entertainment, sports, and brand cause marketing. From day one, Tribal Brands has differentiated itself from other entertainment and digital-marketing firms by understanding that consumers, when empowered and engaged, can become influential, viral brand advocates and an effective extension of a brand's sales team. With more than a decade of experience in cross-promoting some of the most influential creative talent and top-tier brands globally, Tribal Brands builds innovative campaigns leveraging interactive consumer engagements while delivering key mobile analytics insights from Tribal Technologies, Inc. around customer loyalty and marketing effectiveness. More on Tribal Brands: www.tribalbrands.com. More on Tribal Technologies: www.tribaltech.com.
+1 (212) 991-8910
United Nations Foundation
+1 (202) 496-6384
+44 (0) 207 934 2085
Tribal Brands / Tribal Technologies
+1 (415) 385-8829
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Sep. 29, 2016 04:45 PM EDT Reads: 2,747
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 29, 2016 04:45 PM EDT Reads: 3,365
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 29, 2016 04:30 PM EDT Reads: 1,333
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 29, 2016 04:30 PM EDT Reads: 1,934
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 29, 2016 04:00 PM EDT Reads: 2,363
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 29, 2016 04:00 PM EDT Reads: 444
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 29, 2016 03:45 PM EDT Reads: 2,179
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 29, 2016 03:30 PM EDT Reads: 1,613
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Sep. 29, 2016 03:30 PM EDT Reads: 2,519
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 29, 2016 03:15 PM EDT Reads: 1,771
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Sep. 29, 2016 03:00 PM EDT Reads: 2,761
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 29, 2016 03:00 PM EDT Reads: 2,961
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
Sep. 29, 2016 02:00 PM EDT Reads: 1,156
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 29, 2016 02:00 PM EDT Reads: 3,937
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Sep. 29, 2016 02:00 PM EDT Reads: 3,609