Welcome!

News Feed Item

mPowering Action to Debut Flagship Program, Power Your Voice, at the UNDP's 11th Annual Match Against Poverty

-- Platform Partners Reveal a Global Relay to Inspire Feet-on-the-Ground Impact in the Philippines and Other Developing Countries Around the World

BERN, Switzerland, March 3, 2014 /PRNewswire/ -- mPowering Action, a first-of-its-kind worldwide movement and mobile platform designed to inspire, empower, and motivate a generation of global citizens to take positive action in the world, will unveil its flagship program, Power Your Voice, at the 11th Match Against Poverty on March 4, 2014. 

Proceeds raised at the 11th Match Against Poverty will support recovery efforts in the Philippines in the wake of Typhoon Haiyan. United Nations Development Programme (UNDP) and mPowering Action Champion, Apl.de.Ap of The Black Eyed Peas, will attend the event to support his home country, the Philippines, and highlight the needs of other developing nations throughout the world.

Today, 1.3 billion people worldwide lack access to electricity - impeding healthcare and education in communities that need it most.  Nearly 40% of the world's population rely on wood, coal, charcoal, or animal waste to cook their food, breathing in toxic smoke that causes lung disease and kills nearly four million people a year, most of them women and children.  While there is some awareness of this challenge, there is still a need to further educate and energize the global populace in the urgency and importance of achieving universal energy access.

To address this need in 2014, mPowering Action and its global partners, UNDP, the United Nations Foundation, Royal Dutch Shell plc, Tribal Brands, Inc., and Tribal Technologies, Inc. have developed Power Your Voice. Initially focusing on the Philippines at the Match Against Poverty, Power Your Voice will highlight the complex issue of access to energy and its inextricable link to education, healthcare, and poverty in developing nations and nations recovering from natural disasters like Typhoon Haiyan.

The physical component of Power Your Voice will feature a "Global Relay" consisting of 30+ in-country, UNDP-led events to demonstrate how access to energy is necessary for effective education and healthcare practices in a global effort to eradicate poverty.

"3 billion people still do not have access to modern energy around the world," said Boaz Paldi, Senior Communications Officer, Bureau of External Relations and Advocacy at UNDP New York.  "Energy poverty translates to children not going to school because they have to fetch water for six hours per day, to women not receiving the healthcare they need during pregnancy because of lack of power in clinics, and to nearly 4 million people dying per year from respiratory diseases because of the use of traditional fuels for cooking and heating their homes.  This is just not acceptable in 2014."

With support from mPowering Action's founding corporate partner, Shell, the Power Your Voice "Global Relay" events will host various participants including heads-of-state, officials from UN agencies, corporations, students, and local celebrities.  To enable relevant conversations around access to energy, these events will use the "power of play" to engage young people with innovative technology such as an energy-harnessing football that generates light after 30 minutes of play.

The digital component of Power Your Voice, through the mPowering Action mobile application, will follow the progress of the "Global Relay" and serve as a lens into the complex issues facing developing nations.  The application will also deliver updates about the work that the UNDP, Shell, and other platform partners are doing to provide access to energy throughout the world.

Millennials from all over the globe will be incentivized through the mobile application and Power Your Voice "Global Relay" to identify, learn about, and join organizations that are working to provide access to energy, healthcare, and education in the developing world.  In exchange for their time, attention, and action, users will unlock mobile content from celebrities, athletes, entrepreneurs, and international leaders.  In a year where global focus will be on the World Cup, Power Your Voice will initially reward engaged users with exclusive content and highlights from the 11th Match Against Poverty featuring a variety of football stars.

"Mobile phones travel with us everywhere and are the best means to authentically reach and 'power the voice' of young people," said Jeff Martin, Founder and CEO of Tribal Brands, Inc. and Tribal Technologies, Inc.  "Today, we are tying entertainment content consumption to real-world action.  With mobile phones being rooted in location, we can not only motivate, listen to, and inspire a generation of individuals, but also provide a means to measure the positive impact of their time and efforts."

Launched in 2013 with Royal Dutch Shell, the mPowering Action platform provides an ongoing and engaging mechanism for the global nonprofit, entertainment, and corporate communities to join efforts with the United Nations community to help reach young people around the world, encouraging them to take part in creating a better future.

The mPowering Action mobile application was developed by Tribal Brands and is supported by back-end mobile analytics provided by Tribal Technologies.  March 2014 mobile application updates include: a complete user interface overhaul and a new action system with more depth and complexity.

The mPowering Action mobile application is currently available on the App Store and Google Play.

More information on mPowering Action and the Power Your Voice program can be found at: www.mPoweringAction.com.

About the United Nations Development Programme – UNDP

Since 1966, the United Nations Development Programme (UNDP) has been partnering with people at all levels of society to help build nations that can withstand crisis and drive and sustain the kind of growth that improves the quality of life for everyone.  UNDP works in four main areas: poverty reduction and achieving the Millennium Development Goals (MDGs); democratic governance; crisis prevention and recovery; environment and sustainable development: www.undp.org.

About the United Nations Foundation

The United Nations Foundation builds public-private partnerships to address the world's most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals.  For more information, visit www.unfoundation.org.

About Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges.  Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.

About Tribal Brands, Inc. & Tribal Technologies, Inc.

Tribal Brands, Inc. is the vanguard of mobile entertainment and marketing – the very definition of a change agent.  As the first company to drive over $1 Billion of sales on mobile platforms through carrier partners worldwide, Tribal Brands today is defining mobile innovation in entertainment, sports, and brand cause marketing.  From day one, Tribal Brands has differentiated itself from other entertainment and digital-marketing firms by understanding that consumers, when empowered and engaged, can become influential, viral brand advocates and an effective extension of a brand's sales team.  With more than a decade of experience in cross-promoting some of the most influential creative talent and top-tier brands globally, Tribal Brands builds innovative campaigns leveraging interactive consumer engagements while delivering key mobile analytics insights from Tribal Technologies, Inc. around customer loyalty and marketing effectiveness.  More on Tribal Brands: www.tribalbrands.com.   More on Tribal Technologies: www.tribaltech.com.

UNDP
Boaz Paldi
+1 (212) 991-8910
[email protected]

United Nations Foundation
Darley Tom
+1 (202) 496-6384
[email protected]

Shell
Ross Whittam
+44 (0) 207 934 2085
[email protected]

Tribal Brands / Tribal Technologies
Jette Speights
+1 (415) 385-8829
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycl...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.