|By PR Newswire||
|March 3, 2014 06:00 AM EST||
BELLEVUE, Wash., March 3, 2014 /PRNewswire/ -- Expedia.com today revealed the results of a study, conducted by Northstar that examined American attitudes towards weddings. Expedia's 2014 American Altar Report found that Americans find traditional wedding planning to be hugely stressful, ranking it ahead of such stress-drivers as paying taxes, going for job interviews and taking driving tests. Eighty-four percent of Americans believe that destination weddings are more fun, and among those who have had a destination wedding, 76 percent believe they are far less stressful than traditional ceremonies.
Forty-two percent of married Americans, if given the chance for an "I Do-Over," would choose a destination wedding the second time around. That figure jumps to 63 percent among Americans under 35 years of age. A full 67 percent of married Americans say they are likely to renew their vows at some point during their marriage. An equal proportion of Americans (67 percent) report that if they were to ever renew their marriage vows, they would choose a destination ceremony.
In response, Expedia has introduced Expedia Weddings, a service that gives couples the resources to plan a low-stress destination wedding in Hawaii, Mexico (Cancun, Riviera Maya, Los Cabos), Jamaica or the Dominican Republic. Expedia destination wedding experts are available to help prospective couples access special rates and packages, and find the perfect venue.
Couples who have had a destination wedding report that "easier to plan" (37 percent) and "less stressful" (48 percent) rank among the potential benefits of planning a destination wedding. In comparative terms, traditional weddings fared poorly in the 2014 American Altar Report, with "long church ceremonies" (32 percent), "experiencing the same rituals over and over" (26 percent) and traditional weddings' failure to feel "unique or special" (25 percent) among the top list of gripes.
"Destination weddings are one of those dreams that most people have, but few people experience," said Sarah Gavin, director of public relations and social media, Expedia.com. "We set out to learn why people fail to follow through on this, and we found that turnout and cost were two top worries. We have created a service in Expedia Weddings that works to solve both of those issues, offering wedding experts to help brides and grooms with every step of their guest's travel planning and to help guests save a lot of money on their travel. When guests book their flight and hotel together through Expedia, they can save up to $525 or even more to places like Cancun or Maui where they can save up to $912 and $1572, respectively. Imagine the relief of knowing your guests can save that kind of money to join you for your special day all while taking travel planning off your own to-do list."
The New Rules of Destination Weddings
Expedia's American Altar Report found a wide range of opinion as to rules of decorum, as they relate to a destination wedding. These include:
- Should destination wedding guests be expected to give a gift?
- The study found that Americans spend approximately $103 on wedding gifts, for both traditional and destination ceremonies. Forty-four percent believe a "smaller gift" is appropriate at a destination wedding.
- Is "no gifts expected" a binding request?
- It appears not; 66 percent of Americans report that they would bring a gift even if the invite advised against them.
- Should Americans pay for the travel costs of their destination wedding guests?
- America was roughly split in response: 47 percent of Americans believe that hotel costs should be covered by the wedding hosts. Forty-three percent say meals should be completely covered. Thirty-one percent expressed the belief that flights should also be paid for.
- How far is too far?
- Sixty-two percent of Americans say a flight up to six hours is an acceptable distance to travel for a destination wedding. And 51 percent of Americans believe the couple should give guests at least seven months' notice.
Distance Between Desire and Reality
According to the study, 69 percent of Americans who are single, in a relationship or engaged report that they would consider a destination wedding. The desire to actually plan and book one drops off somewhat, with 39 percent saying that they likely would not follow through on the option. Reasons include:
- Cost: 68 percent of Americans believe that planning and hosting a destination wedding would be more expensive than a traditional wedding.
- Turnout: 42 percent cite being "afraid guests won't come" as the primary reason dissuading them from a destination wedding.
Beaches are Free of Bridezillas
The perceived lower-stress option of a destination wedding has emotional implications for participants. Fifty-four percent of survey respondents agree that "you are less likely to come across a Bridezilla at a destination wedding." And opportunities for romance are perceived to be more plentiful – 50 percent of Americans aged 18 to 34 believe the likelihood of becoming romantically involved is greater at a destination wedding.
Expedia's American Altar Report found that beaches are perceived as the ideal location for a destination wedding, with 43 percent citing it as their preference. Among beach destinations, Hawaii (30 percent) topped the list, with the Caribbean (22 percent) placing second. Mountain lodges and vineyard/countryside venues tied for second, at 18 percent.
About the Study
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, among 1,000 adult Americans. Surveys were completed between February 7 and February 12, 2014. Sampling quotas and weighting were used to ensure the sample is representative of the US population in terms of age, gender, region, household income and household composition. Assuming a probability sample, the margin of error would be +/-3.1 percentage points, 19 times out of 20.
Expedia.com is the world's leading full-service online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of top vacation destinations, cheap tickets, hotel deals, car rentals, destination weddings, cruise deals and in-destination activities, attractions, services and travel apps. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel. Whether you want to relax in St. Lucia, explore Heavenly or kick off the ski season at the Park City mountain resort, we know every trip and every traveler is unique and we want to help you Find Yours™.
Expedia, Expedia.com, Expedia Rewards, Find Yours and the Airplane logo are either trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be the property of their respective owners © 2014 Expedia, Inc. All rights reserved. CST # 2029030-50
NORTHSTAR is a strategic marketing insights and consulting firm that aligns leading edge, customized research techniques and cultural context with proprietary and proven strategic marketing frameworks and models to drive insights to impact. Northstar's suite of services relate to the most critical elements of brand, customer and marketing strategy, with sector expertise in travel and tourism, retail, automotive, CPG, food & beverage, financial services, pharma / health care, transportation and fashion / luxury. For more information, please go to www.northstarhub.com.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jan. 16, 2017 11:45 PM EST Reads: 4,179
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 16, 2017 11:30 PM EST Reads: 3,509
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 16, 2017 09:00 PM EST Reads: 7,437
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Jan. 16, 2017 08:45 PM EST Reads: 4,577
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Jan. 16, 2017 08:00 PM EST Reads: 633
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, drew upon his own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He also discussed the implementation of microservices in data and application integrat...
Jan. 16, 2017 06:45 PM EST Reads: 3,488
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 16, 2017 06:00 PM EST Reads: 380
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Jan. 16, 2017 05:00 PM EST Reads: 4,015
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Jan. 16, 2017 03:30 PM EST Reads: 4,823
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 16, 2017 03:15 PM EST Reads: 358
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 16, 2017 02:30 PM EST Reads: 1,549
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 16, 2017 02:15 PM EST Reads: 5,267
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 16, 2017 01:45 PM EST Reads: 3,594
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Jan. 16, 2017 01:30 PM EST Reads: 3,309
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
Jan. 16, 2017 01:00 PM EST Reads: 1,032