|By PR Newswire||
|March 3, 2014 06:00 AM EST||
BELLEVUE, Wash., March 3, 2014 /PRNewswire/ -- Expedia.com today revealed the results of a study, conducted by Northstar that examined American attitudes towards weddings. Expedia's 2014 American Altar Report found that Americans find traditional wedding planning to be hugely stressful, ranking it ahead of such stress-drivers as paying taxes, going for job interviews and taking driving tests. Eighty-four percent of Americans believe that destination weddings are more fun, and among those who have had a destination wedding, 76 percent believe they are far less stressful than traditional ceremonies.
Forty-two percent of married Americans, if given the chance for an "I Do-Over," would choose a destination wedding the second time around. That figure jumps to 63 percent among Americans under 35 years of age. A full 67 percent of married Americans say they are likely to renew their vows at some point during their marriage. An equal proportion of Americans (67 percent) report that if they were to ever renew their marriage vows, they would choose a destination ceremony.
In response, Expedia has introduced Expedia Weddings, a service that gives couples the resources to plan a low-stress destination wedding in Hawaii, Mexico (Cancun, Riviera Maya, Los Cabos), Jamaica or the Dominican Republic. Expedia destination wedding experts are available to help prospective couples access special rates and packages, and find the perfect venue.
Couples who have had a destination wedding report that "easier to plan" (37 percent) and "less stressful" (48 percent) rank among the potential benefits of planning a destination wedding. In comparative terms, traditional weddings fared poorly in the 2014 American Altar Report, with "long church ceremonies" (32 percent), "experiencing the same rituals over and over" (26 percent) and traditional weddings' failure to feel "unique or special" (25 percent) among the top list of gripes.
"Destination weddings are one of those dreams that most people have, but few people experience," said Sarah Gavin, director of public relations and social media, Expedia.com. "We set out to learn why people fail to follow through on this, and we found that turnout and cost were two top worries. We have created a service in Expedia Weddings that works to solve both of those issues, offering wedding experts to help brides and grooms with every step of their guest's travel planning and to help guests save a lot of money on their travel. When guests book their flight and hotel together through Expedia, they can save up to $525 or even more to places like Cancun or Maui where they can save up to $912 and $1572, respectively. Imagine the relief of knowing your guests can save that kind of money to join you for your special day all while taking travel planning off your own to-do list."
The New Rules of Destination Weddings
Expedia's American Altar Report found a wide range of opinion as to rules of decorum, as they relate to a destination wedding. These include:
- Should destination wedding guests be expected to give a gift?
- The study found that Americans spend approximately $103 on wedding gifts, for both traditional and destination ceremonies. Forty-four percent believe a "smaller gift" is appropriate at a destination wedding.
- Is "no gifts expected" a binding request?
- It appears not; 66 percent of Americans report that they would bring a gift even if the invite advised against them.
- Should Americans pay for the travel costs of their destination wedding guests?
- America was roughly split in response: 47 percent of Americans believe that hotel costs should be covered by the wedding hosts. Forty-three percent say meals should be completely covered. Thirty-one percent expressed the belief that flights should also be paid for.
- How far is too far?
- Sixty-two percent of Americans say a flight up to six hours is an acceptable distance to travel for a destination wedding. And 51 percent of Americans believe the couple should give guests at least seven months' notice.
Distance Between Desire and Reality
According to the study, 69 percent of Americans who are single, in a relationship or engaged report that they would consider a destination wedding. The desire to actually plan and book one drops off somewhat, with 39 percent saying that they likely would not follow through on the option. Reasons include:
- Cost: 68 percent of Americans believe that planning and hosting a destination wedding would be more expensive than a traditional wedding.
- Turnout: 42 percent cite being "afraid guests won't come" as the primary reason dissuading them from a destination wedding.
Beaches are Free of Bridezillas
The perceived lower-stress option of a destination wedding has emotional implications for participants. Fifty-four percent of survey respondents agree that "you are less likely to come across a Bridezilla at a destination wedding." And opportunities for romance are perceived to be more plentiful – 50 percent of Americans aged 18 to 34 believe the likelihood of becoming romantically involved is greater at a destination wedding.
Expedia's American Altar Report found that beaches are perceived as the ideal location for a destination wedding, with 43 percent citing it as their preference. Among beach destinations, Hawaii (30 percent) topped the list, with the Caribbean (22 percent) placing second. Mountain lodges and vineyard/countryside venues tied for second, at 18 percent.
About the Study
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, among 1,000 adult Americans. Surveys were completed between February 7 and February 12, 2014. Sampling quotas and weighting were used to ensure the sample is representative of the US population in terms of age, gender, region, household income and household composition. Assuming a probability sample, the margin of error would be +/-3.1 percentage points, 19 times out of 20.
Expedia.com is the world's leading full-service online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of top vacation destinations, cheap tickets, hotel deals, car rentals, destination weddings, cruise deals and in-destination activities, attractions, services and travel apps. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel. Whether you want to relax in St. Lucia, explore Heavenly or kick off the ski season at the Park City mountain resort, we know every trip and every traveler is unique and we want to help you Find Yours™.
Expedia, Expedia.com, Expedia Rewards, Find Yours and the Airplane logo are either trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be the property of their respective owners © 2014 Expedia, Inc. All rights reserved. CST # 2029030-50
NORTHSTAR is a strategic marketing insights and consulting firm that aligns leading edge, customized research techniques and cultural context with proprietary and proven strategic marketing frameworks and models to drive insights to impact. Northstar's suite of services relate to the most critical elements of brand, customer and marketing strategy, with sector expertise in travel and tourism, retail, automotive, CPG, food & beverage, financial services, pharma / health care, transportation and fashion / luxury. For more information, please go to www.northstarhub.com.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Jul. 30, 2015 11:15 AM EDT Reads: 116
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 11:15 AM EDT Reads: 332
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 11:15 AM EDT Reads: 1,113
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 11:00 AM EDT Reads: 370
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jul. 30, 2015 10:00 AM EDT
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Jul. 30, 2015 09:59 AM EDT
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Jul. 30, 2015 09:45 AM EDT Reads: 197
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit f...
Jul. 30, 2015 09:00 AM EDT Reads: 2,146
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 30, 2015 09:00 AM EDT Reads: 247
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 08:30 AM EDT Reads: 1,030
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Jul. 30, 2015 08:30 AM EDT Reads: 344
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 30, 2015 07:45 AM EDT Reads: 331
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 30, 2015 07:00 AM EDT Reads: 1,672
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jul. 29, 2015 11:45 PM EDT Reads: 1,369
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 11:45 PM EDT Reads: 1,026