Welcome!

News Feed Item

THE DECODED COMPANY Named a New York Times Bestseller One Week after Book Launch

On the heels of its February 20th launch and widespread media coverage, THE DECODED COMPANY: Know Your People Better Than You Know Your Customers (Portfolio/Penguin; $27.99; hardcover original; February 2014) has been named a New York Times bestseller.

THE DECODED COMPANY has been named a New York Times bestseller on the heels of its February 20th lau ...

THE DECODED COMPANY has been named a New York Times bestseller on the heels of its February 20th launch and widespread media coverage. The book reveals how a growing number of industry-leading companies are decoding employee work data in the same way that Facebook, Netflix, Spotify and other apps decode customer data to personalize, simplify and enhance the user experience. (Photo: Business Wire)

Sitting at the #4 spot on this week’s list (Best Sellers, Advice, How-To & Miscellaneous), THE DECODED COMPANY is the first book about using big data in the workplace, revealing how a growing number of industry-leading companies are decoding employee work data in the same way that Facebook, Netflix, Spotify and other apps decode customer data to personalize, simplify and enhance the user experience.

“We’re thrilled to join the ranks of New York Times’ esteemed best-selling authors,” said Leerom Segal, co-author and CEO, Klick Health. “We’ve been blown away by the response that THE DECODED COMPANY has received from people who agree that it’s time to replace one-size-fits-all policies and processes with a data-driven, talent-centric approach that’s been proven to make work significantly more engaging, meaningful and productive.”

Benefiting from data superpowers

Decoded companies apply data superpowers to analyze the data trail that follows employees on their work projects. Rather than treating people as interchangeable resources, Decoded companies use this data to customize the employee experience thereby increasing emotional engagement, speeding-up mastery of new skills, and maximizing their entire team's potential. The result? Increased agility and speed, evidenced-based decision-making, decreased bureaucracy, and the ability to predict problems before they occur.

THE DECODED COMPANY is based on three key principles, which are introduced through case studies of a wide range of companies:

  • Technology as a Coach and Trainer: Transform existing technology into a coach that can bring out the best in people and make them happier by providing data-driven feedback. The same technologies that power Amazon, Netflix, Google, and eHarmony can be used to engage, motivate, and train.
  • Data as a Sixth Sense: Companies like UPS, 37signals, Bank of America, and Whole Foods give their people decision-making superpowers by pairing instincts with analytics to gain a perspective grounded in data but tempered by experience.
  • Engineered Ecosystems: Data can be used to deliberately engineer positive behaviors to cultivate an empowered culture and workplace (work culture secrets brought feedback to Salesforce.com, poured heart into Starbucks’ rebirth, and drove Valve’s incredible $3bn in revenue).

Recognizing and respecting the importance of privacy, the book includes guidelines that help ensure companies manage and collect data in a safe, trusted and ethical way.

THE DECODED COMPANY also includes self-assessment scorecards, examples from the authors’ own experiences, and experiments to help managers get started decoding their own organizations. It can help companies become centers of gravity, attract and retain the best talent their industries have to offer, and unlock high engagement from them that will exceed expectations.

The book is the result of real-world experience and in-depth research, written by some of the most experienced pioneers in the application of this new technology, most of whom are leaders of Klick Health, the world’s largest independent digital health agency.

PRAISE FOR THE DECODED COMPANY:

“With plenty of examples of decoded companies…Segal shares how we can all use data to make better business decisions.” – Fast Company

“Fascinating in terms of getting to know your employees better.” – Bloomberg Radio

“THE DECODED COMPANY shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.” – Don Tapscott, International bestselling author, Rotman School of Management, University of Toronto

"THE DECODED COMPANY is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are." – Professor Klaus Schwab, Founder/Executive Chairman, World Economic Forum

ABOUT THE AUTHORS:

LEEROM SEGAL is a co-founder and CEO of Klick Health. He has won numerous awards as one of Canada’s leading young entrepreneurs. AARON GOLDSTEIN is a co-founder and COO of Klick, responsible for orchestrating the creative application of technology that drives the company’s operations. JAY GOLDMAN is a Managing Director for Klick and has been published in the Harvard Business Review. RAHAF HARFOUSH is a technology author and lecturer.

ABOUT THE BOOK:
THE DECODED COMPANY
Know Your People Better Than You Know Your Customers
By Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush
Portfolio/Penguin
Publication date: February 20, 2014
$27.95 ($29.50 in Canada) Hardcover Original; 336 pages; ISBN: 9781591847144
Follow The Decoded Company on Twitter @decodedcompany.

Click to Tweet: After 1 week, #decodedcompany on @nytimes bestsellers list. Must-read book on biz #tech & HR http://ctt.ec/k8TH3+

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.