Welcome!

News Feed Item

L'eggs Sheer Energy Legwear Celebrates "Fabulous after 40 Years" with a limited edition Iconic Egg Package and an Exciting Sweepstakes

--Over $40,000 in Prizes Awarded--

WINSTON-SALEM, N.C., March 3, 2014 /PRNewswire/ -- L'eggs Sheer Energy legwear is bringing back the iconic egg packaging for a limited time. The egg packaging was an important symbol of sheer legwear and was instrumental in making Sheer Energy the No. 1 sheer support brand in America. The L'eggs brand was an important part of the women's empowerment movement during the 1970s and continues to support women in 2014.

Fabulous over 40! L'eggs Relaunches Iconic Egg Packaging with a fun Sweepstakes

The decision to bring back the egg was the result of numerous consumer requests, including one super fan asking for its return twice a week for the past year.  "We're excited to bring back a part of the L'eggs brand heritage that's remembered and cherished by so many," says Angela Hawkins, vice president, general manager of legwear at HanesBrands.  

With the tagline, "Fabulous after 40," the L'eggs brand is celebrating its iconic heritage with an exciting sweepstakes offering female consumers a chance to win more than $40,000 in prizes. The sweepstakes will run from March 3 to April 28, 2014. To enter, female consumers, 21 years or older, can go to www.leggsluckyegg.com and complete the sweepstakes entry form. See Official Rules for details. No purchase necessary.

The L'eggs Lucky Egg Sweepstakes grand prize winner and guest will receive a round trip to Las Vegas for a special egg hunt, a $2,000 shopping spree, a beauty make-over, and tickets to attend a Las Vegas show. In addition, the grand prize winner will receive $25,000.

Starting March 10, eight weekly prize winners announced every Monday will receive a check for $1,000. For complete details, visit the L'eggs Facebook page.

To excite and engage L'eggs egg aficionados, the brand will launch a social media campaign starting March 1 with a 3D animated video showcasing the egg through the years, from the Far Out '60s, the Totally Awesome '80s and OMG 2000s. Consumers can learn fun facts about L'eggs Sheer Energy legwear on Facebook and enter the sweepstakes at Leggs.com

The L'eggs egg will be available nationwide beginning in March for a suggested retail price of $5.50. The egg will be available at Walgreens and select Rite-Aid and Walmart stores.

About L'eggs®
L'eggs is America's #1 Sheer Support Hosiery Brand in Mass Retail.* In 1970, the L'eggs brand revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores.  One of the most recognized brands in America, L'eggs is still ranked among the top 20 brands according to Women's Wear Daily and the leading legwear brand in food, drug and mass merchandisers.  Sheer Energy is the first L'eggs hosiery style made for all-day, energizing sheer support.  For more information, visit www.leggs.com or at https://www.facebook.com/LeggsBrand.

*The NPD Group / Consumer Tracking Service, R12 Nov 2013, Unit Share

Photo - http://photos.prnewswire.com/prnh/20140303/NY74920

SOURCE L'eggs Sheer Energy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
I’m going to cry tonight, long and hard. I’ll do so as I remember and mourn Jeremy Geelan. I knew Jeremy for almost 20 years, from the time he showed up one day at Cloud Expo’s headquarters in Bergen County, New Jersey, and went to work. The show wasn’t called Cloud Expo then, of course – it was still known as Java Edge, a pioneering event that grabbed developers, architects, and enterprise IT users alike for twice-yearly confabs. Jeremy didn’t have a job there, or even a job offer. He was s...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
"We have several customers now running private clouds. They're not as large as they should be but it's getting there. The adoption challenge has been pretty simple. Look at the world today of virtualization vs cloud," stated Nara Rajagopalan, CEO of Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.