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Rackspace Launches Digital Services Practice to Provide Digital Marketing Expertise for Leading Brands

Rackspace® Hosting (NYSE: RAX), the open cloud company, today announced it is launching a new practice focusing on digital marketing infrastructure and application hosting needs. Rackspace Digital delivers expertise to help companies more effectively engage with customers via a website, portal/extranet, mobile app or online store.

By working hand-in-hand with software platforms and system integrators, Rackspace Digital provides the reliable, fully managed service to help ensure the customer’s brand is never compromised. Through Fanatical Support®, customers receive specialized expertise to help architect and deliver a highly performant, scalable and reliable solution, on top of Rackspace’s unique hybrid cloud platform. The result is enhanced website performance and reliability for leading brands in the consumer retail market as an ongoing service, that scales to meet the demands of their high-traffic web events.

Rackspace Digital’s dedicated team specializes in support for web content management systems (WCMS), e-commerce solutions and mobile services, while offering advice based on years of working with demanding workloads for the world’s top digital agencies. For three consecutive years, Rackspace has been named the #1 hosting provider for the Internet Retailer 1000.

“As a company of specialists, Rackspace provides hybrid cloud solutions to achieve the best fit for each customer’s specific workloads. The depth of our experience with ecommerce, digital marketing, and content management — coupled with our Fanatical Support —makes us the partner of choice for global brands looking to strengthen their digital efforts," said Taylor Rhodes, president of Rackspace. “Most other cloud providers are generalists, offering solutions for a broad audience, while significantly limiting the value they deliver to customers with unique business needs.”

According to a Forrester survey1, e-commerce platforms, web content management systems and mobile platforms are listed among technology investment priorities for e-business and channel strategy professionals in the coming year.

Through its experience in leading digital platforms, Rackspace Digital provides customers with best practices, architecture guidance and support in the following areas:

  • Web content management systems – Provides application and infrastructure hosting expertise for leading WCMS platforms, empowering users to deliver consistent, responsive, and reliable online experiences to customers. This includes WordPress, Drupal, Sitecore, Adobe Experience Manager (AEM) and Ektron.
  • E-commerce solutions – Using open, hybrid cloud infrastructure and services for building secure, scalable and highly available e-commerce stores for extending, enhancing and increasing online revenue via Magento, Oracle Commerce, Hybris or Intershop.
  • Mobile services – Delivers flexible, mobile application hosting infrastructure and application platform hosting expertise to empower users to develop highly scalable, reliable mobile services for customers using Node.js, FeedHenry and MutualMobile.
  • Critical Application Services – With up to a 100 percent uptime guarantee and backed by an aggressive service level agreement, Critical Application Services will initially be available for specific mission critical applications on Adobe AEM (CQ) and Oracle ATG, with more to follow.

“Our clients count on us to enable world-class digital experiences,” Paolo Yuvienco, global chief technology officer, DigitasLBi, said. “In turn, we count on Rackspace’s unique expertise and track record to work hand in hand with us to complete complex projects and to meet or exceed client expectations.”

"We know we can rely on Rackspace through the entire hosting lifecycle of our campaigns – from architecting to execution to their Fanatical Support,” Mohammad Wasim, global infrastructure lead at Sapient said.

For more information about Rackspace Digital, please visit: http://www.rackspace.com/digital/.

About Rackspace

Rackspace® (NYSE: RAX) is the global leader in hybrid cloud and founder of OpenStack®, the open-source operating system for the cloud. Hundreds of thousands of customers look to Rackspace to deliver the best-fit infrastructure for their IT needs, leveraging a product portfolio that allows workloads to run where they perform best—whether on the public cloud, private cloud, dedicated servers, or a combination of platforms. The company’s award-winning Fanatical Support® helps customers successfully architect, deploy and run their most critical applications. Headquartered in San Antonio, TX, Rackspace operates data centers on four continents. Rackspace is featured on Fortune’s list of 100 Best Companies to Work For. For more information, visit www.rackspace.com.

Forward Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or market acceptance associated with Rackspace Digital Services; anticipated operational and financial benefits from Rackspace Digital Services; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the possibility that expected benefits from Rackspace Digital Services may not materialize because the services are not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market the products or services cost effectively, differentiate the products and services from competitive products and services or communicate differentiations effectively, (ii) the reliability, quality or compatibility associated with the products or services, (iii) changes in technology which adversely affect the benefits of the services, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) internal strategy decisions that impact the products and services, and (vi) and other risks that are described in Rackspace Hosting’s Form 10-Q for the quarter ended September 30, 2013, filed with the SEC on November 11, 2013. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

1 Forrester Research, Inc., “Commerce and Content: The Perfect Couple or a Tumultuous Affair?” November 2013

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