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Cypress Digital Media Announces Widespread Availability of Innovative New iPad Application for Digital Counseling

Revolutionary New Mobile Platform and Application to Help Accelerate Adoption of Digital Tools in Healthcare.

MOUNTAIN VIEW, Calif., March 3, 2014 /PRNewswire-iReach/ -- Cypress Digital Media Announces Widespread Availability of Innovative New iPad Application for Digital Counseling – The Digital Counseling iPad Solution. Revolutionary New Mobile Platform and Application to Help Accelerate Adoption of Digital Tools in Healthcare.

(Photo: http://photos.prnewswire.com/prnh/20140303/MN74125)

The Digital Counseling iPad Solution by Cypress Digital Media is a new platform and highly customizable application designed to improve how physicians and other healthcare providers counsel and educate patients on health conditions. The app can accommodate video, high-resolution images, charts and more, and features an annotation tool to allow healthcare providers to annotate any asset as they counsel patients. The combination of video and high-resolution imagery and this annotation feature helps improve the counseling experience and patient education and comprehension. The intuitive interface requires virtually no training on the part of the healthcare provider, and can be distributed through the iTunes store. The app also helps eliminate the need for paper, printing and shipping costs.

"With the phenomenal growth in mobile technology usage both on the healthcare provider side and patient side, receiving, sharing and digesting healthcare information has become more digital, more personalized, and more mobile," said John Ghashghai, Managing Partner at Cypress Digital Media. "We have created a platform and a highly customizable app that has the power to completely change and improve how healthcare companies disseminate information, and how healthcare providers counsel and educate patients at the point of care. The application represents a huge step forward in patient education where it matters most — at the point of care. We believe that this kind of application represents the future of patient counseling."

NeoTtract, Inc., a medical device company dedicated to developing innovative, minimally invasive and clinically effective devices that address unmet needs in the field of urology recently worked with Cypress Digital Media on a custom app for their medical system, UroLift® System, a medical device for men with enlarged prostates.

"The Digital Counseling iPad app Cypress built for us is attractive and a progressive tool to showcase the features and benefits of the UroLift System," said Matt Monarski Global Marketing Director, NeoTract, Inc. "Our physician customers and sales reps find they can quickly and easily access and share key information about UroLift in an interactive way. They also enjoy the ability to draw and annotate on the assets and immediately email or print the results. It has been a real win for us."

For Healthcare, Life Sciences, or Physician groups interested in learning more about how the Digital Counseling iPad Solution can benefit you, contact Cypress Digital Media via telephone at (650) 257-0741 or via e-mail [email protected]

About Cypress Digital Media
Headquartered in Mountain View, CA with offices in Southern California, Cypress Digital Media is a full service digital consultancy with expertise in mobile, web, digital marketing, and business intelligence. The company has provided healthcare solutions for leading healthcare companies such as Bayer, Massimo, Auxogyn, Neotract and others. Visit www.cypressdigitalmedia.com for more information.

Media Contact: Todd Walsh, Cypress Digital Media, LLC, (650) 257-0741, [email protected]

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SOURCE Cypress Digital Media, LLC

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