Click here to close now.

Welcome!

News Feed Item

Videology Announces Direct Integration of Nielsen TV Data as Convergence of Television and Video Creates New Marketing Demands

- Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform

NEW YORK, March 3, 2014 /PRNewswire/ -- Videology—one of the world's largest video advertising platforms—today announced a direct integration of Nielsen TV data that will allow true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers can most effectively and efficiently plan, buy and measure ad campaigns across linear television and digital video platforms.

Videology logo.

"This year marks a tipping point in that half of the video advertising placed through our platform will come from television buyers, and half will come through traditional digital channels. The convergence between TV and video is now fully recognized by advertisers," said Scott Ferber, Chairman and CEO, Videology. "Advertisers need the tools to execute seamless, scalable campaigns across television and online video that can be optimized for bottom line results.  This integration now makes that a reality for brand marketers."

Cross-Screen Audience Behavioral Data  
Through the collaboration, Videology will be integrating audience segments from the Nielsen Cross-Platform Homes Panel and Nielsen TV/Online Fusion into its platform. Videology can then tie these segments back to TV viewing behaviors across all Nielsen-measured broadcast and cable networks and syndicated programming.  Videology can also match users, in an aggregated, privacy-safe way, to all TV Ad Exposure data.    

Bi-directional Audience Insights
Another important benefit of this integration is the ability to offer bi-directional audience insights. Prior tools allowed advertisers to find TV audiences online, whereas now advertisers can also find digital audiences on TV.  As a result, marketers can take advantage of the granularity of audience attributes and behavioral data available online to reach similar consumers on television where such granularity may not be available.

A Scalable Solution for Cross-screen Video Advertising Planning and Reporting
Videology launched its first cross-screen planning and reporting tool—TV AmplifierSM—in 2012.  Last year, approximately 25% of video campaign RFPs received by Videology included requests for the TV Amplifier tool. The new integration builds upon and extends the capabilities of TV Amplifier by allowing the management and matching of data within the platform, greatly increasing scale and improving the ability to reach more discrete consumer segments across screens.

Budget Optimization and Streamlining of Entire Advertising Cycle
The integration of Nielsen data with Videology's platform creates value for advertisers throughout the entire planning and buying cycle:

  • Pre-planning: advertisers are able to determine the optimal budget allocations between television and online video available through Videology to achieve their goals, such as reach and frequency, or sales lift.
  • Buying: advertisers can reach consumers through Videology across both television and online video within their specified buying criteria, such as demo, household attributes or other behavioral data.
  • Measurement and Optimization: advertisers can measure and validate campaign delivery for reach, demo or household income using Nielsen Online Campaign Ratings, and/or use other data to measure a diverse range of metrics from online action to offline sales lift, then optimize against those desired outcomes.

"We are continually looking for new ways to help clients derive the most value possible from our data," said Andrew Feigenson, SVP, Digital Client Services, Nielsen. "Our expanded relationship with Videology helps our advertiser and agency clients more seamlessly plan and buy media across devices, and helps our media clients, particularly those in linear television, more fully participate and benefit from the growth of programmatic trading opportunities."

About Videology
Videology (videologygroup.com) is one of the world's largest video advertising platforms.  By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.  Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.

For more information, contact Michele Skettino at [email protected] or 212-231-7853.

Logo - http://photos.prnewswire.com/prnh/20130108/NY37257LOGO

SOURCE Videology

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve produc...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Connected things, systems and people can provide information to other things, systems and people and initiate actions for each other that result in new service possibilities. By taking a look at the impact of Internet of Things when it transitions to a highly connected services marketplace we can understand how connecting the right “things” and leveraging the right partners can provide enormous impact to your business’ growth and success. In her general session at @ThingsExpo, Esmeralda Swartz...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...