News Feed Item

Videology Announces Direct Integration of Nielsen TV Data as Convergence of Television and Video Creates New Marketing Demands

- Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform

NEW YORK, March 3, 2014 /PRNewswire/ -- Videology—one of the world's largest video advertising platforms—today announced a direct integration of Nielsen TV data that will allow true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers can most effectively and efficiently plan, buy and measure ad campaigns across linear television and digital video platforms.

Videology logo.

"This year marks a tipping point in that half of the video advertising placed through our platform will come from television buyers, and half will come through traditional digital channels. The convergence between TV and video is now fully recognized by advertisers," said Scott Ferber, Chairman and CEO, Videology. "Advertisers need the tools to execute seamless, scalable campaigns across television and online video that can be optimized for bottom line results.  This integration now makes that a reality for brand marketers."

Cross-Screen Audience Behavioral Data  
Through the collaboration, Videology will be integrating audience segments from the Nielsen Cross-Platform Homes Panel and Nielsen TV/Online Fusion into its platform. Videology can then tie these segments back to TV viewing behaviors across all Nielsen-measured broadcast and cable networks and syndicated programming.  Videology can also match users, in an aggregated, privacy-safe way, to all TV Ad Exposure data.    

Bi-directional Audience Insights
Another important benefit of this integration is the ability to offer bi-directional audience insights. Prior tools allowed advertisers to find TV audiences online, whereas now advertisers can also find digital audiences on TV.  As a result, marketers can take advantage of the granularity of audience attributes and behavioral data available online to reach similar consumers on television where such granularity may not be available.

A Scalable Solution for Cross-screen Video Advertising Planning and Reporting
Videology launched its first cross-screen planning and reporting tool—TV AmplifierSM—in 2012.  Last year, approximately 25% of video campaign RFPs received by Videology included requests for the TV Amplifier tool. The new integration builds upon and extends the capabilities of TV Amplifier by allowing the management and matching of data within the platform, greatly increasing scale and improving the ability to reach more discrete consumer segments across screens.

Budget Optimization and Streamlining of Entire Advertising Cycle
The integration of Nielsen data with Videology's platform creates value for advertisers throughout the entire planning and buying cycle:

  • Pre-planning: advertisers are able to determine the optimal budget allocations between television and online video available through Videology to achieve their goals, such as reach and frequency, or sales lift.
  • Buying: advertisers can reach consumers through Videology across both television and online video within their specified buying criteria, such as demo, household attributes or other behavioral data.
  • Measurement and Optimization: advertisers can measure and validate campaign delivery for reach, demo or household income using Nielsen Online Campaign Ratings, and/or use other data to measure a diverse range of metrics from online action to offline sales lift, then optimize against those desired outcomes.

"We are continually looking for new ways to help clients derive the most value possible from our data," said Andrew Feigenson, SVP, Digital Client Services, Nielsen. "Our expanded relationship with Videology helps our advertiser and agency clients more seamlessly plan and buy media across devices, and helps our media clients, particularly those in linear television, more fully participate and benefit from the growth of programmatic trading opportunities."

About Videology
Videology (videologygroup.com) is one of the world's largest video advertising platforms.  By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.  Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.

For more information, contact Michele Skettino at [email protected] or 212-231-7853.

Logo - http://photos.prnewswire.com/prnh/20130108/NY37257LOGO

SOURCE Videology

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...