Welcome!

News Feed Item

MWW Acquires LGBT Agency Macias Media Group LLC; Stephen Macias Appointed SVP And National LGBT Practice Lead

Acquisition Elevates MWW as National Leader in LGBT Marketing; Adds Major Clients to Roster Including Here Media (OUT Magazine and The Advocate)

LOS ANGELES, March 3, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top five independent public relations firms, today announced that it has acquired Macias Media Group LLC (MMG), a full-service marketing, public relations and corporate communications firm focused on connecting clients with the coveted LGBT consumer space. As part of this transaction, MMG Founder and President Stephen Macias joins MWW as senior vice president and LGBT lead, based in the firm's Los Angeles and New York offices. In his new role, Macias will oversee LGBT marketing and programing for existing and incoming clients, coalesce current LGBT resources within the firm and serve as MWW's steward for all issues pertaining to public relations associated with the LGBT community.

"Stephen and the team at MMG are among the most experienced and exciting LGBT firms in the nation. They are an important addition to the MWW family and a tremendous asset as we help our clients tap into the power and influence of LGBT communities," said Michael W. Kempner, president and CEO of MWW.  "Having a team that inherently knows and lives the issues pertaining to the LGBT community is essential in creating campaigns that are authentic and relevant."

"Corporations and brands are now more than ever looking for LGBT-focused expertise as the marketplace for the LGBT community has moved from marginalized to coveted," said Macias. "Tastemakers and thought leaders from the LGBT community are part of the mainstream market and MWW is a company that understands the importance of this market both as a consumer group and influencer group. This newly created practice provides U.S. and global brands with access to one of the best networks of LGBT influencers and organizations. We're thrilled to become part of the MWW family."

MWW's acquisition of MMG is part of the firm's strategic plan to provide the specialized level of service required by clients to build and maintain relevance among their stakeholders.

Since its founding, MMG grew into one of the top boutique agencies specifically targeting the LGBT market, with clients like Here Media Inc., which owns and operates LGBT brands including The Advocate, OUT, Here TV, Gay.com, Gay.net, SheWired.com, and HIV Plus. Additional brands have included Netflix's Orange Is the New Black; The Weinstein Company's Radius for Concussion; Vertical Entertainment for G.B.F., the Vail International Film Festival; Author and Journalist, Steven Petrow, The Gay Men's Chorus of Los Angeles, Spruce and United for Equality in Sports & Entertainment, a non-profit organization working to achieve equality in sport and entertainment for all LGBT athletes and artists.

Prior to founding MMG, Macias served eight years as executive vice president and general manager for Here Media Inc. Previously, Macias was the entertainment media director for the Gay & Lesbian Alliance Against Defamation (GLAAD) and also served as vice president at Michel Levy Enterprises. Additionally, Macias has worked with numerous non-profits over the years with organizations like the National Gay and Lesbian Task Force and Outfest, the Los Angeles Gay and Lesbian Film Festival where he served for eight years on the Board of Directors, with four of those years as President. He currently sits on the largest California LGBT organization, Equality California, which works at a state legislative level protecting LGBT rights in areas like education, aging and healthcare.

Through this acquisition, MWW now boasts a national network of experts who maintain close working relationships with the world's leading LGBT organizations, government entities and private sector influencers.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, TwitterLinkedIn, Pinterest, Google Plus and Instagram.

SOURCE MWW

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
DevOps with IBMz? You heard right. Maybe you're wondering what a developer can do to speed up the entire development cycle--coding, testing, source code management, and deployment-? In this session you will learn about how to integrate z application assets into a DevOps pipeline using familiar tools like Jenkins and UrbanCode Deploy, plus z/OSMF workflows, all of which can increase deployment speeds while simultaneously improving reliability. You will also learn how to provision mainframe syste...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...