|By PR Newswire||
|March 3, 2014 01:00 PM EST||
LOS ANGELES, March 3, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top five independent public relations firms, today announced that it has acquired Macias Media Group LLC (MMG), a full-service marketing, public relations and corporate communications firm focused on connecting clients with the coveted LGBT consumer space. As part of this transaction, MMG Founder and President Stephen Macias joins MWW as senior vice president and LGBT lead, based in the firm's Los Angeles and New York offices. In his new role, Macias will oversee LGBT marketing and programing for existing and incoming clients, coalesce current LGBT resources within the firm and serve as MWW's steward for all issues pertaining to public relations associated with the LGBT community.
"Stephen and the team at MMG are among the most experienced and exciting LGBT firms in the nation. They are an important addition to the MWW family and a tremendous asset as we help our clients tap into the power and influence of LGBT communities," said Michael W. Kempner, president and CEO of MWW. "Having a team that inherently knows and lives the issues pertaining to the LGBT community is essential in creating campaigns that are authentic and relevant."
"Corporations and brands are now more than ever looking for LGBT-focused expertise as the marketplace for the LGBT community has moved from marginalized to coveted," said Macias. "Tastemakers and thought leaders from the LGBT community are part of the mainstream market and MWW is a company that understands the importance of this market both as a consumer group and influencer group. This newly created practice provides U.S. and global brands with access to one of the best networks of LGBT influencers and organizations. We're thrilled to become part of the MWW family."
MWW's acquisition of MMG is part of the firm's strategic plan to provide the specialized level of service required by clients to build and maintain relevance among their stakeholders.
Since its founding, MMG grew into one of the top boutique agencies specifically targeting the LGBT market, with clients like Here Media Inc., which owns and operates LGBT brands including The Advocate, OUT, Here TV, Gay.com, Gay.net, SheWired.com, and HIV Plus. Additional brands have included Netflix's Orange Is the New Black; The Weinstein Company's Radius for Concussion; Vertical Entertainment for G.B.F., the Vail International Film Festival; Author and Journalist, Steven Petrow, The Gay Men's Chorus of Los Angeles, Spruce and United for Equality in Sports & Entertainment, a non-profit organization working to achieve equality in sport and entertainment for all LGBT athletes and artists.
Prior to founding MMG, Macias served eight years as executive vice president and general manager for Here Media Inc. Previously, Macias was the entertainment media director for the Gay & Lesbian Alliance Against Defamation (GLAAD) and also served as vice president at Michel Levy Enterprises. Additionally, Macias has worked with numerous non-profits over the years with organizations like the National Gay and Lesbian Task Force and Outfest, the Los Angeles Gay and Lesbian Film Festival where he served for eight years on the Board of Directors, with four of those years as President. He currently sits on the largest California LGBT organization, Equality California, which works at a state legislative level protecting LGBT rights in areas like education, aging and healthcare.
Through this acquisition, MWW now boasts a national network of experts who maintain close working relationships with the world's leading LGBT organizations, government entities and private sector influencers.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Oct. 1, 2016 08:30 AM EDT Reads: 2,497
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Oct. 1, 2016 08:30 AM EDT Reads: 3,400
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Oct. 1, 2016 08:00 AM EDT Reads: 1,309
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Oct. 1, 2016 08:00 AM EDT Reads: 2,253
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Oct. 1, 2016 07:30 AM EDT Reads: 1,173
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
Oct. 1, 2016 07:00 AM EDT Reads: 2,405
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Oct. 1, 2016 07:00 AM EDT Reads: 1,865
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Oct. 1, 2016 06:30 AM EDT Reads: 1,931
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 06:15 AM EDT Reads: 811
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Oct. 1, 2016 06:00 AM EDT Reads: 1,946
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Oct. 1, 2016 06:00 AM EDT Reads: 2,807
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Oct. 1, 2016 05:45 AM EDT Reads: 1,344
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Oct. 1, 2016 05:30 AM EDT Reads: 644
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Oct. 1, 2016 05:15 AM EDT Reads: 1,438
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Oct. 1, 2016 05:00 AM EDT Reads: 4,759