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Acura Gains Drive American Honda Sales Results in February 2014

-- Accord, Civic, CR-V and Odyssey continue sales momentum

TORRANCE, Calif., March 3, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported February 2014 Honda and Acura vehicle sales of 100,405 units. Acura light trucks bucked the February trend, gaining 29.8 percent for the month on sales of 7,482 units. The Honda Division recorded sales of 88,860.

Acura Gains Drive American Honda Sales Results in February 2014.

Honda
Even as the mainstream U.S. auto market slowed from a year ago, 2013 best-sellers Accord, Civic and CR-V earned sales of more than 20,000 units each in February, while Odyssey continued to pull in positive numbers.   

  • Odyssey sales were up 4.6 percent with 8.945 units sold in February
  • CR-V rose 0.4 percent on sales of 20,759 units

"With the overall market catching its breath we're pleased that core models like Accord, Civic and CR-V each continue to gain more than 20,000 new customers each month," said John Mendel, executive vice president of automobile sales at American Honda. "It just shows once again that when quality and value are baked into the product, consumers will beat a path to your door."

Acura
Acura light truck sales topped even last year's torrid pace with a fifth straight monthly record, rising 29.8 percent.

  • Acura Division sales bucked market trends with an increase of 1.6 percent overall on sales of 11,545 units
  • MDX sales continue to soar with a 54.9 percent increase on sales of 4,563 units last month
  • RDX posted its 22nd consecutive monthly sales record with sales up 4.2 percent with 2,911 units sold

"Offering the comfort, connectivity and performance every luxury customer wants at a price no other luxury brand can match is clearly a winning formula for Acura light trucks," said Jeff Conrad, vice president and general manager of Acura Sales. "With Acura trucks setting records month after month, we are creating great momentum for the introductions this year of the RLX Sport Hybrid and all-new TLX luxury performance sedan."


American Honda Vehicle Sales For February 2014


Month-to-Date


Year-to-Date



February

February

DSR**

MoM

February

February

DSR**

YoY


2014

2013

% Chg.

% Chg.

2014

2013

% Chg.

% Chg.

American Honda Total

100,405

107,987

-7.0%

-7.0%

192,036

201,613

-4.8%

-4.8%

   Total Car Sales 

54,038

60,854

-11.2%

-11.2%

104,010

114,886

-9.5%

-9.5%

   Total Truck Sales

46,367

47,133

-1.6%

-1.6%

88,026

86,727

1.5%

1.5%

      Honda Total Car Sales

49,975

55,256

-9.6%

-9.6%

96,109

104,894

-8.4%

-8.4%

      Honda Total Truck Sales

38,885

41,367

-6.0%

-6.0%

73,559

75,866

-3.0%

-3.0%

      Acura Total Car Sales

4,063

5,598

-27.4%

-27.4%

7,901

9,992

-20.9%

-20.9%

      Acura Total Truck Sales

7,482

5,766

29.8%

29.8%

14,467

10,861

33.2%

33.2%

Domestic Car Sales 

48,948

54,563

-10.3%

-10.3%

93,873

102,938

-8.8%

-8.8%

   Honda Division

46,167

50,350

-8.3%

-8.3%

88,567

95,670

-7.4%

-7.4%

   Acura Division

2,781

4,213

-34.0%

-34.0%

5,306

7,268

-27.0%

-27.0%

Domestic Truck Sales 

46,367

47,110

-1.6%

-1.6%

88,026

86,682

1.6%

1.6%

   Honda Division

38,885

41,344

-5.9%

-5.9%

73,559

75,821

-3.0%

-3.0%

   Acura Division

7,482

5,766

29.8%

29.8%

14,467

10,861

33.2%

33.2%

Import Car Sales

5,090

6,291

-19.1%

-19.1%

10,137

11,948

-15.2%

-15.2%

   Honda Division

3,808

4,906

-22.4%

-22.4%

7,542

9,224

-18.2%

-18.2%

   Acura Division

1,282

1,385

-7.4%

-7.4%

2,595

2,724

-4.7%

-4.7%

Import Truck Sales

0

23

-100.0%

-100.0%

0

45

-100.0%

-100.0%

   Honda Division

0

23

-100.0%

-100.0%

0

45

-100.0%

-100.0%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

88,860

96,623

-8.0%

-8.0%

169,668

180,760

-6.1%

-6.1%

    Fit

3,121

3,775

-17.3%

-17.3%

6,243

6,931

-9.9%

-9.9%

Memo:  Fit-EV

33

15

120.0%

120.0%

63

23

173.9%

173.9%

   Accord 

24,622

27,999

-12.1%

-12.1%

45,226

51,923

-12.9%

-12.9%

     Memo:  Accord PHEV

24

17

41.2%

41.2%

51

19

168.4%

168.4%

     Memo:  Accord FHEV

910

0

0.0%

0.0%

1,435

0

0.0%

0.0%

   Civic *

21,575

22,713

-5.0%

-5.0%

43,399

44,594

-2.7%

-2.7%

     Memo:  Civic Hybrid

443

433

2.3%

2.3%

882

862

2.3%

2.3%

   S2000

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   Insight

339

388

-12.6%

-12.6%

656

707

-7.2%

-7.2%

   CR-Z

318

381

-16.5%

-16.5%

585

739

-20.8%

-20.8%

   FCX Clarity

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   Odyssey  

8,945

8,550

4.6%

4.6%

16,824

15,310

9.9%

9.9%

   Crosstour 

1,125

1,234

-8.8%

-8.8%

2,301

2,507

-8.2%

-8.2%

   Pilot 

6,913

9,614

-28.1%

-28.1%

13,137

17,019

-22.8%

-22.8%

   CR-V *

20,759

20,668

0.4%

0.4%

38,991

38,477

1.3%

1.3%

   Element 

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   Ridgeline

1,143

1,301

-12.1%

-12.1%

2,306

2,553

-9.7%

-9.7%

Acura Division Total

11,545

11,364

1.6%

1.6%

22,368

20,853

7.3%

7.3%

   TL 

1,480

2,216

-33.2%

-33.2%

2,848

3,713

-23.3%

-23.3%

   TSX

911

1,358

-32.9%

-32.9%

1,804

2,684

-32.8%

-32.8%

     Memo:  TSX Wagon

103

214

-51.9%

-51.9%

200

410

-51.2%

-51.2%

   ILX

1,301

1,997

-34.9%

-34.9%

2,458

3,555

-30.9%

-30.9%

     Memo:  ILX Hybrid

42

154

-72.7%

-72.7%

69

238

-71.0%

-71.0%

   RLX

371

16

2212.6%

2212.6%

791

16

4818.9%

4818.9%

     Memo:  RLX Hybrid

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MDX 

4,563

2,946

54.9%

54.9%

8,804

5,521

59.5%

59.5%

   ZDX 

8

25

-68.0%

-68.0%

22

56

-60.7%

-60.7%

   RDX  

2,911

2,795

4.2%

4.2%

5,641

5,284

6.8%

6.8%

Selling Days

24

24



49

49



   *  Honda and Acura vehicles are made of domestic & global sourced parts.





 **  Daily Selling Rate



















Month-to-Date


Year-to-Date



February

February

DSR**

MoM

February

February

DSR**

YoY


2014

2013

% Chg.

% Chg.

2014

2013

% Chg.

% Chg.










Hybrid

2,076

1,373

51.2%

51.2%

3,678

2,565

43.4%

43.4%

 

Honda Logo

Photo: http://photos.prnewswire.com/prnh/20140303/LA75502

Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO

SOURCE American Honda Motor Co., Inc.

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