Welcome!

News Feed Item

Audi Sets New February Sales Record in 2014

HERNDON, VA -- (Marketwired) -- 03/03/14 --


  • All-time best February marks 38th consecutive month of record sales for the brand
  • Audi Certified pre-owned sales set 7th straight monthly record
  • February was a strong month for Audi A6, Q7, and R8 sales

Audi reported February 2014 sales of 10,881 vehicles, which stands as the brand's 38th consecutive month of record monthly sales.

"Audi sales continued to remain strong with C and D segment vehicles -- A6, A7, A8, Q7 -- throughout the month of February, which shows the progress of the Audi brand and our retail partners are making in the U.S.," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America.

February results were bolstered by sales of Audi luxury SUVs, with the Audi Q7 luxury crossover posting a 33.6% gain in February on 1,229 units delivered for the month and year-to-date sales increased 38% to a total of 2,497 vehicles.

Luxury sedan sales remain strong as the Audi A6 increased 27.2% to 1,743 vehicles sold for the month, while YTD sales increased 22.6% to 3,224 vehicles sold.

Audi has experienced increasing demand for the updated 2014 Audi R8 models, including the Audi R8 V8, Audi R8 V10 and Audi R8 V10 plus. Audi R8 January sales rose 40% MTD and 52.5% YTD.

February 2014 was the 7th consecutive record month for Audi Certified pre-owned vehicles sales with an increase of 17.3% for the month, to a total of 3,267 vehicles.

Highlights:

  • Sales mix for Audi S performance variants finished the month at 14.7% for the S4 sedan; 33.1% for the S5/ RS 5; 5.2% for the S6; 25.8% for the S7 / RS 7; 14.2% for the S8; 33.9% for the TTS / TT RS and TTS Roadster, and 7.9% for the SQ5 crossover.
  • Sales of A6 increased to 27.2% compared to February 2013; YTD sales grew 22.6% compared to previous period.
  • Sales of the Audi Q7 increased 33.6% compared to February 2013; YTD sales grew 38% compared to previous period.
  • Audi R8 sales up 40% compared to February 2013; YTD sales grew 52.5% compared to previous period.
  • Sales mix for Audi A6 TDI finished the month at 11.6% to 202 vehicles sold, for the Audi A7 TDI at 8.8% to 55 vehicles, for the A8 TDI to 16.4% to 59 vehicles, the Audi Q5 TDI at 16% to 422 vehicles, and for the Audi Q7 TDI at 25.2% to 310 vehicles; with an overall increase of 14.6% to 1,048 total TDI sales for February.
  • Audi Certified pre-owned sales increased 17.3% to 3,267 vehicles in February.
  • Audi holds the longest running monthly record sales streak in the premium car market according to a completive sales report from MotorIntelligence.com.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

============================================================================
AUDI US SNAPSHOT            --MTD--                       --YTD--
============================================================================
                                                Feb '14   Feb '13
   Model Line     Feb '14   Feb '13   Yr/Yr %     YTD       YTD     Yr/Yr %
                   Actual    Actual    change    Actual    Actual    change
============================================================================
A3                     563       392    43.6 %       563       623    -9.6 %
============================================================================
A4                   2,216     2,635   -15.9 %     4,410     5,091   -13.4 %
============================================================================
A5                   1,030     1,173   -12.2 %     1,955     2,373   -17.6 %
============================================================================
A6                   1,743     1,370    27.2 %     3,224     2,629    22.6 %
============================================================================
A7                     628       588     6.8 %     1,252     1,286    -2.6 %
============================================================================
A8                     360       395    -8.9 %       697       899   -22.5 %
============================================================================
allroad                281       454   -38.1 %       585       753   -22.3 %
============================================================================
Audi Q5              2,643     2,753    -4.0 %     5,417     5,097     6.3 %
============================================================================
Audi Q7              1,229       920    33.6 %     2,497     1,809    38.0 %
============================================================================
R8                      70        50    40.0 %       151        99    52.5 %
============================================================================
TT                     118       147   -19.7 %       231       274   -15.7 %
============================================================================
Total Audi Sales    10,881    10,877     0.0 %    20,982    20,933     0.2 %
============================================================================
Total CPO Sales      3,267     2,786    17.3 %     6,428     5,629    14.2 %
============================================================================

NOTES:
- 2013 A4 includes A4 sedan and S4 sedan, but does not include Audi allroad.
- 2013 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet models.
- 2013 A6 includes Audi A6 sedan and S6 sedan.
- 2013 A7 includes A7 sedan, S7 and RS 7 sedan.
- 2013 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
- TT includes Audi TT, TTS, TT RS coupe; TT and TTS roadster models.
- R8 includes Audi R8 coupe and R8 Spyder models.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...