|By JCN Newswire||
|March 3, 2014 10:36 PM EST||
Tokyo, Mar 4, 2014 - (JCN Newswire) - Fujitsu today announces its Digital Marketing Solution, a new systematic approach which structures its suite of products and services to deliver the value that meets individual customer needs as their purchasing behavior diversifies. Based on this new structure, which leverages big data generated from every point of contact with the customer in an Omni-channel approach - e-commerce, social media and other Net-based retail channels, as well as physical stores - Fujitsu will offer two new services and add one enhanced service. These will be for the retail industry, who seek to strengthen their customer services, the manufacturing and finance industries, who deal with consumer products, and other industries. In building this new structure, Fujitsu will offer optimal one-stop solutions, from consulting to initial phase application development, to operations and maintenance. In so doing, customers in the retail industry will be able to manage and analyze, in an integrated fashion, customer data obtained through the entire range of channels, strengthen efforts to attract customers and after service, and maximize the value customers experience through new marketing activities. This solution is only available in Japan.
Fujitsu will exhibit a part of this solution at Retail Tech Japan 2014, March 4 - 7 at Tokyo Big Sight in Tokyo.
The way people shop is undergoing dramatic change as e-commerce, social media, and smartphones become more prevalent and customers have multiple new channels for finding information and new ways to purchase products. For example, consumers will rely on word-of-mouth through social media or price comparison sites for information on products they wish to purchase, try out products in brick and mortar stores, and then later purchase products online. In line with this diversification in the ways people shop, businesses want to get an understanding of the behaviors of individual customers across all these different retail channels and implement sophisticated ways to appeal to customers based on their individual preferences and lifestyles.
For many years, Fujitsu has offered business systems and services for retailers and wholesalers, including everything from point-of-sale systems for individual stores to core merchandising systems, information and business intelligence systems, and point systems. In light of the trend toward increasingly diversified purchasing behavior, Fujitsu has enhanced and systematized its suite of products and services with its Digital Marketing Solution so as to enable retailers to link customers across all sales channels and thereby integrate and analyze the enormous pool of data that they generate. This makes it possible to understand the preferences of individual customers, to provide tailored information and sales promotions, to offer a higher level of after sales, and to develop new kinds of marketing efforts, thereby helping businesses generate higher earnings.
About the Digital Marketing Solution
The purchasing behavior of consumers is becoming increasingly diverse with the widespread use of e-commerce, social media, and smart devices. In line with this trend, Fujitsu has taken a new systematic approach - the Digital Marketing Solution - to its suite of products and services that aid marketing, using an Omni-channel approach.
New and Strengthened Services
1. Omni-channel Template (new)
The Fujitsu Omni-channel Template can be used to tie together data gathered from physical stores, e-commerce sites, social media, and all other channels for customer contact, and organize it on a customer-by-customer basis to gain the insights into individual purchasing intentions that encourage purchases. This service links SNAPEC-EX, Fujitsu's e-commerce solution that offers integrated management, promotions and marketing on e-commerce sites, to Salesforce.com's Sales Cloud sales-support and customer-management application.
This enables businesses to use an Omni-channel approach to integrate their physical and online sales channels, target promotions to the channel that is preferred for each individual customer, and promote sales based on information that is customized to each customer.
2. FUJITSU Business Application SNAPEC-EX (enhanced)
SNAPEC-EX is Fujitsu's integrated e-commerce solution already in use by more than 100 companies. It offers a complete range of back-office functions, from Web taking orders and settlement, to shipping and inventory tasks. Fujitsu has updated it with the following new features.
This feature makes it possible for a customer in a physical storefront to simply wave their smartphone over a POS reader to settle a transaction that will automatically include coupons, loyalty points, and credit card payment processing. This improves customer convenience in the store by doing away with the problem of handling multiple cards. The benefit to the business is that it can capture integrated information on a customer's transaction history, point assignments, and coupon usage, which can be used in innovative marketing activities.
This service is being jointly worked on by Fujitsu Systems West Limited and SoftBank Payment Service Corp.
2) Links to Shufumo, a search service for coupons and recipes with 1.8 million members
By linking to Shufumo, a service provided through SNAPEC-EX together with NIFTY Corporation, electronic coupons can be used to attract customers to a business' e-commerce site. This makes it possible for customers to instantly purchase the product that they want right from the electronic coupon, and businesses can build sales channels to Shufumo's 1.8 million members.
3. FUJITSU Intelligent Data Service Customer Behavior Analysis Service Do-Cube (new)
Fujitsu offers Do-Cube, a Customer Behavior Analysis Service that can quickly analyze customer behaviors and background information from blogs on such variables as gender, age, hobbies and interests. This service, utilizing the technology of Fujitsu Laboratories Ltd. and the know-how of Fujitsu Research Institute, uses machine-learning and sampling technology to make highly accurate presumptions of attributes and uses a dictionary and simulations to realize a search function that recognizes different words that mean the same thing.
Using information from blogs to analyze people's behavior is less time-consuming and costly than traditional methods of questionnaires, group interviews, and observation, so businesses can inexpensively research customer actions and preferences.
About Fujitsu Limited
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013 For more information, please see www.fujitsu.com.
Source: Fujitsu Limited
Fujitsu Limited Public and Investor Relations www.fujitsu.com/global/news/contacts/ +81-3-3215-5259
Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 27, 2016 12:45 AM EDT Reads: 2,920
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 27, 2016 12:45 AM EDT Reads: 2,136
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 27, 2016 12:15 AM EDT Reads: 2,250
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 26, 2016 11:15 PM EDT Reads: 1,743
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 26, 2016 10:45 PM EDT Reads: 2,057
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 26, 2016 10:00 PM EDT Reads: 1,838
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 26, 2016 09:15 PM EDT Reads: 1,425
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 26, 2016 07:15 PM EDT Reads: 396
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 26, 2016 07:00 PM EDT Reads: 652
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 26, 2016 07:00 PM EDT Reads: 698
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 26, 2016 06:00 PM EDT Reads: 1,925
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 26, 2016 05:00 PM EDT Reads: 668
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 26, 2016 04:45 PM EDT Reads: 1,532
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 26, 2016 04:30 PM EDT Reads: 2,309
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 26, 2016 04:00 PM EDT Reads: 3,932