Welcome!

News Feed Item

Fujitsu Bolsters Suite of Products and Services with its "Digital Marketing Solution"

Integrates in-store and online sales channels and tools to provide new value tailored to the needs of individual customers

Tokyo, Mar 4, 2014 - (JCN Newswire) - Fujitsu today announces its Digital Marketing Solution, a new systematic approach which structures its suite of products and services to deliver the value that meets individual customer needs as their purchasing behavior diversifies. Based on this new structure, which leverages big data generated from every point of contact with the customer in an Omni-channel approach - e-commerce, social media and other Net-based retail channels, as well as physical stores - Fujitsu will offer two new services and add one enhanced service. These will be for the retail industry, who seek to strengthen their customer services, the manufacturing and finance industries, who deal with consumer products, and other industries. In building this new structure, Fujitsu will offer optimal one-stop solutions, from consulting to initial phase application development, to operations and maintenance. In so doing, customers in the retail industry will be able to manage and analyze, in an integrated fashion, customer data obtained through the entire range of channels, strengthen efforts to attract customers and after service, and maximize the value customers experience through new marketing activities. This solution is only available in Japan.

Fujitsu will exhibit a part of this solution at Retail Tech Japan 2014, March 4 - 7 at Tokyo Big Sight in Tokyo.

The way people shop is undergoing dramatic change as e-commerce, social media, and smartphones become more prevalent and customers have multiple new channels for finding information and new ways to purchase products. For example, consumers will rely on word-of-mouth through social media or price comparison sites for information on products they wish to purchase, try out products in brick and mortar stores, and then later purchase products online. In line with this diversification in the ways people shop, businesses want to get an understanding of the behaviors of individual customers across all these different retail channels and implement sophisticated ways to appeal to customers based on their individual preferences and lifestyles.

For many years, Fujitsu has offered business systems and services for retailers and wholesalers, including everything from point-of-sale systems for individual stores to core merchandising systems, information and business intelligence systems, and point systems. In light of the trend toward increasingly diversified purchasing behavior, Fujitsu has enhanced and systematized its suite of products and services with its Digital Marketing Solution so as to enable retailers to link customers across all sales channels and thereby integrate and analyze the enormous pool of data that they generate. This makes it possible to understand the preferences of individual customers, to provide tailored information and sales promotions, to offer a higher level of after sales, and to develop new kinds of marketing efforts, thereby helping businesses generate higher earnings.

About the Digital Marketing Solution

The purchasing behavior of consumers is becoming increasingly diverse with the widespread use of e-commerce, social media, and smart devices. In line with this trend, Fujitsu has taken a new systematic approach - the Digital Marketing Solution - to its suite of products and services that aid marketing, using an Omni-channel approach.

New and Strengthened Services

1. Omni-channel Template (new)

The Fujitsu Omni-channel Template can be used to tie together data gathered from physical stores, e-commerce sites, social media, and all other channels for customer contact, and organize it on a customer-by-customer basis to gain the insights into individual purchasing intentions that encourage purchases. This service links SNAPEC-EX, Fujitsu's e-commerce solution that offers integrated management, promotions and marketing on e-commerce sites, to Salesforce.com's Sales Cloud sales-support and customer-management application.

This enables businesses to use an Omni-channel approach to integrate their physical and online sales channels, target promotions to the channel that is preferred for each individual customer, and promote sales based on information that is customized to each customer.

2. FUJITSU Business Application SNAPEC-EX (enhanced)

SNAPEC-EX is Fujitsu's integrated e-commerce solution already in use by more than 100 companies. It offers a complete range of back-office functions, from Web taking orders and settlement, to shipping and inventory tasks. Fujitsu has updated it with the following new features.

1) One-step payment settlement via smartphone

This feature makes it possible for a customer in a physical storefront to simply wave their smartphone over a POS reader to settle a transaction that will automatically include coupons, loyalty points, and credit card payment processing. This improves customer convenience in the store by doing away with the problem of handling multiple cards. The benefit to the business is that it can capture integrated information on a customer's transaction history, point assignments, and coupon usage, which can be used in innovative marketing activities.

This service is being jointly worked on by Fujitsu Systems West Limited and SoftBank Payment Service Corp.

2) Links to Shufumo, a search service for coupons and recipes with 1.8 million members

By linking to Shufumo, a service provided through SNAPEC-EX together with NIFTY Corporation, electronic coupons can be used to attract customers to a business' e-commerce site. This makes it possible for customers to instantly purchase the product that they want right from the electronic coupon, and businesses can build sales channels to Shufumo's 1.8 million members.

3. FUJITSU Intelligent Data Service Customer Behavior Analysis Service Do-Cube (new)

Fujitsu offers Do-Cube, a Customer Behavior Analysis Service that can quickly analyze customer behaviors and background information from blogs on such variables as gender, age, hobbies and interests. This service, utilizing the technology of Fujitsu Laboratories Ltd. and the know-how of Fujitsu Research Institute, uses machine-learning and sampling technology to make highly accurate presumptions of attributes and uses a dictionary and simulations to realize a search function that recognizes different words that mean the same thing.

Using information from blogs to analyze people's behavior is less time-consuming and costly than traditional methods of questionnaires, group interviews, and observation, so businesses can inexpensively research customer actions and preferences.

About Fujitsu Limited

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013 For more information, please see www.fujitsu.com.



Source: Fujitsu Limited

Contact:
Fujitsu Limited
Public and Investor Relations
www.fujitsu.com/global/news/contacts/
+81-3-3215-5259


Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.