Welcome!

News Feed Item

Fujitsu Bolsters Suite of Products and Services with its "Digital Marketing Solution"

Integrates in-store and online sales channels and tools to provide new value tailored to the needs of individual customers

Tokyo, Mar 4, 2014 - (JCN Newswire) - Fujitsu today announces its Digital Marketing Solution, a new systematic approach which structures its suite of products and services to deliver the value that meets individual customer needs as their purchasing behavior diversifies. Based on this new structure, which leverages big data generated from every point of contact with the customer in an Omni-channel approach - e-commerce, social media and other Net-based retail channels, as well as physical stores - Fujitsu will offer two new services and add one enhanced service. These will be for the retail industry, who seek to strengthen their customer services, the manufacturing and finance industries, who deal with consumer products, and other industries. In building this new structure, Fujitsu will offer optimal one-stop solutions, from consulting to initial phase application development, to operations and maintenance. In so doing, customers in the retail industry will be able to manage and analyze, in an integrated fashion, customer data obtained through the entire range of channels, strengthen efforts to attract customers and after service, and maximize the value customers experience through new marketing activities. This solution is only available in Japan.

Fujitsu will exhibit a part of this solution at Retail Tech Japan 2014, March 4 - 7 at Tokyo Big Sight in Tokyo.

The way people shop is undergoing dramatic change as e-commerce, social media, and smartphones become more prevalent and customers have multiple new channels for finding information and new ways to purchase products. For example, consumers will rely on word-of-mouth through social media or price comparison sites for information on products they wish to purchase, try out products in brick and mortar stores, and then later purchase products online. In line with this diversification in the ways people shop, businesses want to get an understanding of the behaviors of individual customers across all these different retail channels and implement sophisticated ways to appeal to customers based on their individual preferences and lifestyles.

For many years, Fujitsu has offered business systems and services for retailers and wholesalers, including everything from point-of-sale systems for individual stores to core merchandising systems, information and business intelligence systems, and point systems. In light of the trend toward increasingly diversified purchasing behavior, Fujitsu has enhanced and systematized its suite of products and services with its Digital Marketing Solution so as to enable retailers to link customers across all sales channels and thereby integrate and analyze the enormous pool of data that they generate. This makes it possible to understand the preferences of individual customers, to provide tailored information and sales promotions, to offer a higher level of after sales, and to develop new kinds of marketing efforts, thereby helping businesses generate higher earnings.

About the Digital Marketing Solution

The purchasing behavior of consumers is becoming increasingly diverse with the widespread use of e-commerce, social media, and smart devices. In line with this trend, Fujitsu has taken a new systematic approach - the Digital Marketing Solution - to its suite of products and services that aid marketing, using an Omni-channel approach.

New and Strengthened Services

1. Omni-channel Template (new)

The Fujitsu Omni-channel Template can be used to tie together data gathered from physical stores, e-commerce sites, social media, and all other channels for customer contact, and organize it on a customer-by-customer basis to gain the insights into individual purchasing intentions that encourage purchases. This service links SNAPEC-EX, Fujitsu's e-commerce solution that offers integrated management, promotions and marketing on e-commerce sites, to Salesforce.com's Sales Cloud sales-support and customer-management application.

This enables businesses to use an Omni-channel approach to integrate their physical and online sales channels, target promotions to the channel that is preferred for each individual customer, and promote sales based on information that is customized to each customer.

2. FUJITSU Business Application SNAPEC-EX (enhanced)

SNAPEC-EX is Fujitsu's integrated e-commerce solution already in use by more than 100 companies. It offers a complete range of back-office functions, from Web taking orders and settlement, to shipping and inventory tasks. Fujitsu has updated it with the following new features.

1) One-step payment settlement via smartphone

This feature makes it possible for a customer in a physical storefront to simply wave their smartphone over a POS reader to settle a transaction that will automatically include coupons, loyalty points, and credit card payment processing. This improves customer convenience in the store by doing away with the problem of handling multiple cards. The benefit to the business is that it can capture integrated information on a customer's transaction history, point assignments, and coupon usage, which can be used in innovative marketing activities.

This service is being jointly worked on by Fujitsu Systems West Limited and SoftBank Payment Service Corp.

2) Links to Shufumo, a search service for coupons and recipes with 1.8 million members

By linking to Shufumo, a service provided through SNAPEC-EX together with NIFTY Corporation, electronic coupons can be used to attract customers to a business' e-commerce site. This makes it possible for customers to instantly purchase the product that they want right from the electronic coupon, and businesses can build sales channels to Shufumo's 1.8 million members.

3. FUJITSU Intelligent Data Service Customer Behavior Analysis Service Do-Cube (new)

Fujitsu offers Do-Cube, a Customer Behavior Analysis Service that can quickly analyze customer behaviors and background information from blogs on such variables as gender, age, hobbies and interests. This service, utilizing the technology of Fujitsu Laboratories Ltd. and the know-how of Fujitsu Research Institute, uses machine-learning and sampling technology to make highly accurate presumptions of attributes and uses a dictionary and simulations to realize a search function that recognizes different words that mean the same thing.

Using information from blogs to analyze people's behavior is less time-consuming and costly than traditional methods of questionnaires, group interviews, and observation, so businesses can inexpensively research customer actions and preferences.

About Fujitsu Limited

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013 For more information, please see www.fujitsu.com.



Source: Fujitsu Limited

Contact:
Fujitsu Limited
Public and Investor Relations
www.fujitsu.com/global/news/contacts/
+81-3-3215-5259


Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...