Welcome!

News Feed Item

Snapdeal, India’s Largest Online Marketplace, Accelerates Personalized Web Experience With Aerospike In-Memory NoSQL Database

In India, Internet retail accounted for $3 billion in 2013 and is expected to swell to $22 billion in the next five years. Leading the industry in addressing this opportunity is Snapdeal, India’s largest online marketplace, which is used by one out of every six Internet users in the country. Today, Aerospike announced that Snapdeal has deployed the Aerospike in-memory NoSQL database to provide consumers with the up-to-the-moment updates about product availability, pricing, and seller ratings to help make buying decisions informed and convenient. The case study can be downloaded at: http://www.aerospike.com/customers.

Snapdeal empowers sellers across the country to provide consumers with a fully responsive and intuitive online shopping experience through an advanced platform that merges logistics subsystems with cutting-edge online and mobile payment models. The Snapdeal.com platform has a wide range of products from thousands of national, international and regional brands. Powered by the real-time big data processing capabilities of the Aerospike database, Snapdeal.com enables 20 million-plus shoppers to choose from 500-plus product categories from 20,000-plus sellers.

New Case Study Discusses Internet Marketplace Deployment

A new case study examines the data management challenges that Snapdeal faced as the business expanded and supporting technology grew 200 times in just two years. It then reviews the company’s experiences in evaluating a range of SQL and NoSQL database options, and the decision to choose Aerospike.

The case study also reviews how the Aerospike database has been implemented in combination with a MySQL database running on the Amazon Elastic Compute Cloud (EC2). Key benefits Snapdeal has realized include:

  • The in-memory Aerospike database maintains sub-millisecond latency while managing 100 million-plus objects stored in 32 GB of DRAM to support real-time dynamic pricing.
  • Predictable low latency with 95% to 99% of transactions completing within 10 milliseconds—essential for enabling a responsive customer experience.
  • Aerospike’s highly efficient use of resources enables Snapdeal to cost effectively deploy on a couple of Linux servers on Amazon EC2.
  • Full replication across the Amazon EC2 servers ensures business continuity.
  • Aerospike’s ability to work out of the box enabled Snapdeal to get up and running in days and nearly eliminate the need for maintenance.

“We selected the Aerospike in-memory NoSQL database because it delivered the highest performance and enabled the lowest cost of deployment. It’s a fantastic product,” said Amitabh Misra, Snapdeal vice president of engineering. “With Aerospike, we can push through huge price changes while maintaining the same response time experience on the buyer's side—even with millions of buyers. That has been the biggest advantage.”

“Snapdeal has emerged as the largest online marketplace in India by providing a superior consumer experience with real-time responses about product availability, pricing and seller rankings,” said Srini V. Srinivasan, Aerospike founder and vice president of engineering and operations. “We are thrilled by the success of Snapdeal in using our in-memory NoSQL database to continue its rapid expansion of shoppers, sellers and merchandise while ensuring that it maintains the high responsiveness that consumers have come to expect.”

About Snapdeal

Launched in February 2010, Snapdeal.com has seen phenomenal growth in a span of three years and is currently the largest online marketplace in India. Snapdeal’s mission is to create life changing experiences through its platform by connecting buyers to sellers of millions of products from thousands of national, international and regional brands. With over 20 million members, 500-plus product categories and 20,000-plus sellers, Snapdeal.com is the shopping destination for Internet users across the country, delivering to 4,000-plus cities and towns in India. Snapdeal also manages TrustPay and SafeShip platforms that provide buyer and seller protection and intelligent logistics enablement, respectively. The company is run by a very young, dynamic and innovative team of over 1,000 people, and is backed by leading global investors, such as eBay Inc., Intel Capital, Bessemer Venture Partners, Nexus Venture Partners and IndoUS Venture Partners. For more information, visit www.snapdeal.com.

About Aerospike

Aerospike delivers the first flash-optimized in-memory database and the most reliable NoSQL database for revenue-critical, real-time context driven applications that personalize the customer experience across Web, mobile, search, social, video, email channels and across the Internet.

The database of choice in real-time bidding and cross-channel marketing, Aerospike is the user context store for global-scale platforms, such as AppNexus, Bluekai, eXelate, The Trade Desk and [x+1], processing terabytes of data and billions of transactions per day, with predictable low latency and continuous availability. With unmatched price/performance, Aerospike also scales up and out to accelerate real-time applications in ecommerce, retail, financial services and telecom.

The free Aerospike Community Edition supports a two-node cluster and manages up to 200GB of unique data; it can be upgraded to the Aerospike Enterprise Edition to support larger deployments. For more information, visit www.aerospike.com.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...