|By Business Wire||
|March 4, 2014 12:30 AM EST||
In India, Internet retail accounted for $3 billion in 2013 and is expected to swell to $22 billion in the next five years. Leading the industry in addressing this opportunity is Snapdeal, India’s largest online marketplace, which is used by one out of every six Internet users in the country. Today, Aerospike announced that Snapdeal has deployed the Aerospike in-memory NoSQL database to provide consumers with the up-to-the-moment updates about product availability, pricing, and seller ratings to help make buying decisions informed and convenient. The case study can be downloaded at: http://www.aerospike.com/customers.
Snapdeal empowers sellers across the country to provide consumers with a fully responsive and intuitive online shopping experience through an advanced platform that merges logistics subsystems with cutting-edge online and mobile payment models. The Snapdeal.com platform has a wide range of products from thousands of national, international and regional brands. Powered by the real-time big data processing capabilities of the Aerospike database, Snapdeal.com enables 20 million-plus shoppers to choose from 500-plus product categories from 20,000-plus sellers.
New Case Study Discusses Internet Marketplace Deployment
A new case study examines the data management challenges that Snapdeal faced as the business expanded and supporting technology grew 200 times in just two years. It then reviews the company’s experiences in evaluating a range of SQL and NoSQL database options, and the decision to choose Aerospike.
The case study also reviews how the Aerospike database has been implemented in combination with a MySQL database running on the Amazon Elastic Compute Cloud (EC2). Key benefits Snapdeal has realized include:
- The in-memory Aerospike database maintains sub-millisecond latency while managing 100 million-plus objects stored in 32 GB of DRAM to support real-time dynamic pricing.
- Predictable low latency with 95% to 99% of transactions completing within 10 milliseconds—essential for enabling a responsive customer experience.
- Aerospike’s highly efficient use of resources enables Snapdeal to cost effectively deploy on a couple of Linux servers on Amazon EC2.
- Full replication across the Amazon EC2 servers ensures business continuity.
- Aerospike’s ability to work out of the box enabled Snapdeal to get up and running in days and nearly eliminate the need for maintenance.
“We selected the Aerospike in-memory NoSQL database because it delivered the highest performance and enabled the lowest cost of deployment. It’s a fantastic product,” said Amitabh Misra, Snapdeal vice president of engineering. “With Aerospike, we can push through huge price changes while maintaining the same response time experience on the buyer's side—even with millions of buyers. That has been the biggest advantage.”
“Snapdeal has emerged as the largest online marketplace in India by providing a superior consumer experience with real-time responses about product availability, pricing and seller rankings,” said Srini V. Srinivasan, Aerospike founder and vice president of engineering and operations. “We are thrilled by the success of Snapdeal in using our in-memory NoSQL database to continue its rapid expansion of shoppers, sellers and merchandise while ensuring that it maintains the high responsiveness that consumers have come to expect.”
Launched in February 2010, Snapdeal.com has seen phenomenal growth in a span of three years and is currently the largest online marketplace in India. Snapdeal’s mission is to create life changing experiences through its platform by connecting buyers to sellers of millions of products from thousands of national, international and regional brands. With over 20 million members, 500-plus product categories and 20,000-plus sellers, Snapdeal.com is the shopping destination for Internet users across the country, delivering to 4,000-plus cities and towns in India. Snapdeal also manages TrustPay and SafeShip platforms that provide buyer and seller protection and intelligent logistics enablement, respectively. The company is run by a very young, dynamic and innovative team of over 1,000 people, and is backed by leading global investors, such as eBay Inc., Intel Capital, Bessemer Venture Partners, Nexus Venture Partners and IndoUS Venture Partners. For more information, visit www.snapdeal.com.
Aerospike delivers the first flash-optimized in-memory database and the most reliable NoSQL database for revenue-critical, real-time context driven applications that personalize the customer experience across Web, mobile, search, social, video, email channels and across the Internet.
The database of choice in real-time bidding and cross-channel marketing, Aerospike is the user context store for global-scale platforms, such as AppNexus, Bluekai, eXelate, The Trade Desk and [x+1], processing terabytes of data and billions of transactions per day, with predictable low latency and continuous availability. With unmatched price/performance, Aerospike also scales up and out to accelerate real-time applications in ecommerce, retail, financial services and telecom.
The free Aerospike Community Edition supports a two-node cluster and manages up to 200GB of unique data; it can be upgraded to the Aerospike Enterprise Edition to support larger deployments. For more information, visit www.aerospike.com.
Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 27, 2016 06:00 PM EDT Reads: 2,011
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 27, 2016 06:00 PM EDT Reads: 3,121
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
May. 27, 2016 05:15 PM EDT Reads: 318
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 05:00 PM EDT Reads: 2,349
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 27, 2016 04:45 PM EDT Reads: 1,553
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 27, 2016 04:45 PM EDT Reads: 2,167
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 27, 2016 04:30 PM EDT Reads: 2,241
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 27, 2016 04:00 PM EDT Reads: 2,462
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 27, 2016 03:30 PM EDT Reads: 2,180
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 27, 2016 03:30 PM EDT Reads: 1,109
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 27, 2016 03:00 PM EDT Reads: 402
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
May. 27, 2016 03:00 PM EDT Reads: 2,459
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
May. 27, 2016 03:00 PM EDT Reads: 2,144
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 27, 2016 03:00 PM EDT Reads: 1,924
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 27, 2016 12:30 PM EDT Reads: 2,831