Welcome!

News Feed Item

Low Temperature Laundry Campaign to Target Youth Audience

MANCHESTER, England, March 4, 2014 /PRNewswire/ --

The recently launched 'I Prefer 30' low temperature wash campaign has just signed up The National Union of Students as one of its partners.

The campaign, launched to consumers in 2014, is an initiative of detergent companies and supporters to encourage consumers to do their domestic laundry at lower temperatures. It already has the support of consumer goods partners including Unilever, P&G, Beko, Electrolux/AEG and Ikea, as well as campaigning organisations Global Action Plan, the Energy Saving Trust, AMFEP, CLASS and corporate supporters DuPont and Novozymes.

Dom Anderson, NUS Vice President of Society and Citizenship said: "With the average student spending over £500 per year on their energy usage, we're delighted to support the 'I prefer 30' campaign to help raise awareness of how students can save money on their energy usage while doing their bit for the environment as well."

UKCPI (UK Cleaning Products Industry Association) who is behind the UK campaign sees the sign up of the NUS as a major coup.

Philip Malpass, Director General of UKCPI said: "By adopting 'I prefer 30' not only can you make energy savings, and therefore financial ones, by washing at lower temperatures but you can prolong the life of your clothes."

The new partner addition to the UK campaign coincides with Climate Week: if everyone reduced their laundry wash temperature by just 3° that would be the equivalent of removing 127,000 UK cars from the road.

The campaign is not targeting commercial and industrial cleaning processes. Consumers are invited to get handy washing advice at http://www.iprefer30.eu/en

Key Facts

• Within the five campaign countries (Belgium, Denmark, France, Italy & UK), the UK (with 115,6 kWh/hh/yr) and Italy (112,7 kWh/ hh/yr) have the highest 'per capita' energy consumption for washing.*

• A reduction of the current average wash temperature by 3°C in the 5 campaign countries could reduce the energy consumption for laundry washing by 1065 GWh/yr. This corresponds to 11.7% of the current total of 9129,5 GWh/yr; it is also the electricity consumption of a city of more than 140000 inhabitants in a year! (Ref. Exceltys, 2013).**

• The CO2 emissions from energy use in washing and drying clothes in UK are equivalent to around 10% of the total CO2 emissions from cars across the UK.***

• UK: average number of washes per week: four; average wash temperature 39°C; washes at 30° C or below: only 32.3%; annual laundry energy use per household: 115.6 kWh; potential savings (wash T reduced by 3°C): 20.1%.**

* Source: Destasis 2007

** Source: Insites for AISE - 2011 data, Stamminger survey - 2013

*** Source; WRAP, Valuing our clothes, 2012

Notes to Editors

The campaign is headed by AISE (International Association for Soaps, Detergents and Maintenance Products) and it is running in five countries: Belgium, Denmark, France, Italy and UK. The environmental campaign is being managed in the UK by UKCPI and will feature in magazine ads, web ads and Point of Sale material at participating outlets in the coming months.

UKCPI is the leading trade association representing UK producers of cleaning and hygiene products - from soaps, washing powders and liquids, household disinfectants, air care and polishes, to the professional cleaning and hygiene products used in industrial and institutional applications.
http://www.ukcpi.org

AISE, the International Association for Soaps, Detergents and Maintenance Products, is the official representative body of this industry in Europe. Membership totals 29 national associations across Europe and beyond. http://www.aise.eu

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...