Welcome!

News Feed Item

Low Temperature Laundry Campaign to Target Youth Audience

MANCHESTER, England, March 4, 2014 /PRNewswire/ --

The recently launched 'I Prefer 30' low temperature wash campaign has just signed up The National Union of Students as one of its partners.

The campaign, launched to consumers in 2014, is an initiative of detergent companies and supporters to encourage consumers to do their domestic laundry at lower temperatures. It already has the support of consumer goods partners including Unilever, P&G, Beko, Electrolux/AEG and Ikea, as well as campaigning organisations Global Action Plan, the Energy Saving Trust, AMFEP, CLASS and corporate supporters DuPont and Novozymes.

Dom Anderson, NUS Vice President of Society and Citizenship said: "With the average student spending over £500 per year on their energy usage, we're delighted to support the 'I prefer 30' campaign to help raise awareness of how students can save money on their energy usage while doing their bit for the environment as well."

UKCPI (UK Cleaning Products Industry Association) who is behind the UK campaign sees the sign up of the NUS as a major coup.

Philip Malpass, Director General of UKCPI said: "By adopting 'I prefer 30' not only can you make energy savings, and therefore financial ones, by washing at lower temperatures but you can prolong the life of your clothes."

The new partner addition to the UK campaign coincides with Climate Week: if everyone reduced their laundry wash temperature by just 3° that would be the equivalent of removing 127,000 UK cars from the road.

The campaign is not targeting commercial and industrial cleaning processes. Consumers are invited to get handy washing advice at http://www.iprefer30.eu/en

Key Facts

• Within the five campaign countries (Belgium, Denmark, France, Italy & UK), the UK (with 115,6 kWh/hh/yr) and Italy (112,7 kWh/ hh/yr) have the highest 'per capita' energy consumption for washing.*

• A reduction of the current average wash temperature by 3°C in the 5 campaign countries could reduce the energy consumption for laundry washing by 1065 GWh/yr. This corresponds to 11.7% of the current total of 9129,5 GWh/yr; it is also the electricity consumption of a city of more than 140000 inhabitants in a year! (Ref. Exceltys, 2013).**

• The CO2 emissions from energy use in washing and drying clothes in UK are equivalent to around 10% of the total CO2 emissions from cars across the UK.***

• UK: average number of washes per week: four; average wash temperature 39°C; washes at 30° C or below: only 32.3%; annual laundry energy use per household: 115.6 kWh; potential savings (wash T reduced by 3°C): 20.1%.**

* Source: Destasis 2007

** Source: Insites for AISE - 2011 data, Stamminger survey - 2013

*** Source; WRAP, Valuing our clothes, 2012

Notes to Editors

The campaign is headed by AISE (International Association for Soaps, Detergents and Maintenance Products) and it is running in five countries: Belgium, Denmark, France, Italy and UK. The environmental campaign is being managed in the UK by UKCPI and will feature in magazine ads, web ads and Point of Sale material at participating outlets in the coming months.

UKCPI is the leading trade association representing UK producers of cleaning and hygiene products - from soaps, washing powders and liquids, household disinfectants, air care and polishes, to the professional cleaning and hygiene products used in industrial and institutional applications.
http://www.ukcpi.org

AISE, the International Association for Soaps, Detergents and Maintenance Products, is the official representative body of this industry in Europe. Membership totals 29 national associations across Europe and beyond. http://www.aise.eu

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
“Why didn’t testing catch this” must become “How did this make it to testing?” Traditional quality teams are the crutch and excuse keeping organizations from making the necessary investment in people, process, and technology to accelerate test automation. Just like societies that did not build waterways because the labor to keep carrying the water was so cheap, we have created disincentives to automate. In her session at @DevOpsSummit at 20th Cloud Expo, Anne Hungate, President of Daring System...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...