Welcome!

News Feed Item

The Maserati Alfieri Stars at the Geneva Motor Show

Centenary Concept Explores Maserati's Stylistic Heritage Hints at Brand's Future Design Language

GENEVA, March 4, 2014 /PRNewswire/ -- Maserati unveiled the Alfieri, a 2+2 concept car to celebrate the brand's centenary at the Geneva Palexpo today. The Alfieri is an exciting but realistic and 100% functional prototype that says much about the design DNA of future Maseratis. In fact, the Alfieri could well be a door to the future of Maserati.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66048-maserati-alfieri-concept-car-stars-at-the-geneva-motor-show

Maserati Alfieri Concept at Geneva www.maserati.com

The striking new concept bears the name of Alfieri, the most prominent of the Maserati brothers, and the engineering genius who founded "Officine Alfieri Maserati" in Bologna a century ago. The Alfieri was created at the Maserati Centro Stile in Turin by a small group of talented young designers led by Marco Tencone. The project was masterminded by Lorenzo Ramaciotti.

In this, its 100th year, the Maserati Company is in fine health. An ambitious plan that took off in 2013 with the presentation of the Quattroporte and Ghibli models is transforming the Italian manufacturer into a serious player in the premium sports car segment. In just one year, from 2012 to 2013, sales increased by 150%, from 6,200 to 15,400 cars.

Today Maserati is a global automotive player with a complete model range made up of two four-door saloons, two GT sports cars, four engines (a V8, a V6 Twin Turbo, a V8 NA and a turbo Diesel), and two different architectures (AWD & RWD). And there's an SUV coming soon!

The Maserati Alfieri Concept

Design concepts

The Alfieri is being unveiled at just the right time to re-establish Maserati's true orientation in terms of design and production. If the new Quattroporte and Ghibli gave the impression that Maserati was becoming oriented towards sporty, upper class four door saloons, this new concept is striking back and reminding everybody that the brand has a remarkable racing heritage and a unique tradition in exotic GT cars.

There is no doubt that the Alfieri concept represents the true essence of the Maserati brand. It is a sleek, Italian style 2+2 like the 1957 3500 GT, the 1959 5000 GT and the 1969 Indy before it, and clearly affirms Maserati's racing DNA. Sportier in character than the GranTurismo, the Alfieri boasts proportions that might well be archetypal for a future true sport car and certainly hint at the brand's stylistic intentions for the near future. "Maserati doesn't change. Maserati is always Maserati", as Ramaciotti puts it.

As with all concept cars, there is a strong desire to turn the Alfieri into reality. Though not yet at the final prototype stage like tomorrow's grand touring, it has nevertheless been conceived, designed and created in an approach aimed at 100% realism.  

According to Lorenzo Ramaciotti, "The Alfieri is a transition point between 100 glorious years of history and the future that is opening up before us. I sincerely can't say that we'll see this car in production in two years-time, but I'm certain we'll see something very similar."

The development process kicked off last summer. Designers were asked to start from a blank sheet to create a concept for Maserati's centenary. The sketches that would lead to what is now the Alfieri emerged among various other proposals.

One of the most fascinating cars of all times, the Maserati A6 GCS-53 designed by Pininfarina in 1954, proved a valuable source of inspiration for the designers. Far more than a rare racing machine for gentlemen drivers, the A6 GCS-53 was a masterpiece of design. It was also the last car that Pininfarina designed on a Maserati model before making a comeback in the first decade of the 21st century with the Quattroporte and the GranTurismo. The A6 GCS-53 was an iconic piece of automotive technology and simply breathtaking for its proportions and design features: a diminutive cabin positioned almost over the rear wheels, a seemingly endless bonnet and long, sinuous wings stretching nearly to the rear wheels.

The Alfieri is obviously much more than a futuristic interpretation of the A6 GCS-53. Maserati has a diversified design history that encourages designers to look forward rather than back: "We wanted the Alfieri to test future design paths," Ramaciotti explains. "The car is very aggressive but still sober in style, forceful but understated."

The acronym A6 GCS stood for Alfieri 6 cylinder, Ghisa, Corsa, Sport, epithets that well convey its long bonnet, and rear-set 2 place cabin.

While the inverted A pillars of the A6 GCS-53 were not an option in the new Alfieri, their optical effect has been recreated by a sculptured line that starts from the bonnet and fades to the door high line, making the windscreen look larger. 

The long, low nose is a stylistic evolution from contemporary Maserati models. The grille is divided vertically into two concave sections that seem to hang in the air. The sleek DRLs are connected by a clear accent line with the iconic "V" motif in the centre. The aggressive headlights incorporate bi-xenon-LED bulbs and are rendered distinctive by a characteristic eyebrow, repeated on the twin exhaust tail pipes.

The three dimensional candy-cane tail lights are made up of two red external elements with a white element inside. Their shape harmoniously follows the rear shoulder of the car and complements the air ducts underneath to create an impressive, racing style rear view.  

The Alfieri's designers have developed a streamlined, uncluttered form where the only decorative elements - the restyled triple air ducts on the wheel arches - are finely integrated. This eye-catching silhouette almost entices you to caress it.

The wheels have been specially designed for the Alfieri concept. Forged from single aluminium elements, the 21" diameter rear and 20" front wheels feature integrated decorative spokes that wink at the classic spoke wheels of the 1950s.  

Though form is the dominant element, colour and detail play a key supporting role. A liquid metal colour called "Steel Flair" has been chosen for this Maserati 100th anniversary concept. This choice of finish gives the Alfieri's elegant shape a refined, technical and contemporary look, as if a metallic veil has been draped over a naked body.       

The decorative spokes of the forged wheels, the brake calipers, the grille, the iconic triple air ducts, the rear diffuser, the provocative eyebrow of the exhaust tail pipes are all finished in Maserati Blue. The Alfieri signature, retrieved from an old Maserati document and sculpted in the number plate recess on the rear of the car is also in blue. The front bumper spoiler and rear diffuser are in carbon fibre with aluminium inserts.  

Minimalist interior

In the 2+2 seat cabin, the design team have created a study in simplicity and minimalism. The suspended dashboard is conceptually inspired by that of the Maserati 5000 GT. The dashboard boasts a clean, organic, two-tone design built around a central TUFT screen.

The instrument panel has a classic layout with two main clocks with two smaller ones in between. The edge of each is embellished with a small "Officine Maserati" label. 

Rather than analogue clocks, the instrument panel features TFT displays inspired by modern photographic camera menus in the way they indicate km/h and engine rpm. Instead of a rotating indicator, the numbers themselves rotate around the clocks. Current speed and RPM are highlighted by a magnifying glass effect.

There is even a touch of racing brutality inside the Alfieri. The floor is finished in a material that imitates oxidised steel, a material commonly found on racing cars of the 1950s.

Luna white and dark Basalt blue are the dominant colours inside the airy Alfieri cockpit. Poltrona Frau aniline leather with a natural look and feel covers the seats, dashboard and central console. Copper subtly highlights the most character lines and brings a retro feeling to an otherwise futuristic environment.

The interior has a classic 2+2 layout with an open space luggage compartment. The rear seat backrests have a unique, elongated design. Well visible from the outside, they add a sense of speed to the interior. The rear seats tilt forwards through 90 degrees and also serve as luggage bulkheads. 

The seat profile inserts, gearbox lever and oval clock on the central console are milled from single piece aluminium billets, hand finished and anodised in a natural copper colour. All other aluminium components, including the pedals, gearbox paddles and steering wheel spokes are also hand finished and anodised in a palladium colour.  

The passenger seats, though inspired by the racing bucket seats of the '50s, look futuristic and have a modern structure with half-integrated headrests and a bridge-like profile that serves as main structural element.

The three-spoke steering wheel and the crown deep in its centre form a three dimensional sculpture that seems to have been crafted in the workshop of an Italian artisan. Like the remainder of the Alfieri's interior, it too is 100% handmade.

The oval clock with red-blue back plate incorporates two sub-dials and is obviously inspired by a classic chronograph.

Sporting DNA

The Alfieri is based on the GranTurismo MC Stradale chassis with a 24 centimetre shorter wheelbase, giving it the proportions of a genuine supercar. Alfieri is 4,590 mm long with a 2,700 mm wheelbase, 1,930 mm wide and 1,280 mm high.

Under the sleek body lies the transaxle platform of the Maserati GranTurismo. This 4.7 litre, naturally aspirated, V8 engine from Maranello develops 460 bhp @ 7,000 rpm and 520 Nm @ 4,750 rpm and gives the Alfieri a real driving force. Thanks to a special exhaust layout, this thoroughbred V8 also produces a breathtaking sound that made a real impression in Geneva when the concept was unveiled.

A six-speed, electro-actuated gearbox (MC Shift) is mounted in a single unit with the limited slip rear differential and connected to the engine via a rigid torque tube. The transaxle layout gives the Alfieri an optimized front-rear weight distribution with a slight predominance to the rear axle.

The Alfieri's carbon ceramic disc brakes come directly from the GranTurismo MC Stradale and are combined with blue Brembo brake calipers.

For information contact:

[email protected] 

Jeffrey Ehoodin
Public Relations Manager
201-816-2705
[email protected] 

Images and Information Available at: https://www.dropbox.com/sh/zhb2vh4lth3uq9l/P1jvpHp33i

 

Maserti's Alfieri 2+2 Concept car, unveiled in Geneva, celebrates the brand's centenary and is an exciting, but realistic and 100% functional prototype that says much about the design DNA of future Maserati vehicles.

 

The striking new Maserati concept bears the name of Alfieri, the most prominent of the Maserati brothers and the engineering genius who founded "Officine Alfieri Maserati" in Bologna a century ago.

 

The Maserati Alfieri was created at the Maserati Centro Stile in Turin by a small group of talented young designers led by Marco Tencone. The project ws masterminded by Lorenzo Ramaciotti.

 

Maserati Alfieri's 2+2 seat cabin is a study in simplicity and minimalism complete with a suspended dashboard conceptually inspired by the Maserati 5000GT, and boasting a clean, organic, two-tone design built around a central TUFT screen.

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66048-maserati-alfieri-concept-car-stars-at-the-geneva-motor-show

SOURCE Maserati North America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, will provide economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session will also include a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...