Welcome!

News Feed Item

The Maserati Alfieri Stars at the Geneva Motor Show

Centenary Concept Explores Maserati's Stylistic Heritage Hints at Brand's Future Design Language

GENEVA, March 4, 2014 /PRNewswire/ -- Maserati unveiled the Alfieri, a 2+2 concept car to celebrate the brand's centenary at the Geneva Palexpo today. The Alfieri is an exciting but realistic and 100% functional prototype that says much about the design DNA of future Maseratis. In fact, the Alfieri could well be a door to the future of Maserati.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66048-maserati-alfieri-concept-car-stars-at-the-geneva-motor-show

Maserati Alfieri Concept at Geneva www.maserati.com

The striking new concept bears the name of Alfieri, the most prominent of the Maserati brothers, and the engineering genius who founded "Officine Alfieri Maserati" in Bologna a century ago. The Alfieri was created at the Maserati Centro Stile in Turin by a small group of talented young designers led by Marco Tencone. The project was masterminded by Lorenzo Ramaciotti.

In this, its 100th year, the Maserati Company is in fine health. An ambitious plan that took off in 2013 with the presentation of the Quattroporte and Ghibli models is transforming the Italian manufacturer into a serious player in the premium sports car segment. In just one year, from 2012 to 2013, sales increased by 150%, from 6,200 to 15,400 cars.

Today Maserati is a global automotive player with a complete model range made up of two four-door saloons, two GT sports cars, four engines (a V8, a V6 Twin Turbo, a V8 NA and a turbo Diesel), and two different architectures (AWD & RWD). And there's an SUV coming soon!

The Maserati Alfieri Concept

Design concepts

The Alfieri is being unveiled at just the right time to re-establish Maserati's true orientation in terms of design and production. If the new Quattroporte and Ghibli gave the impression that Maserati was becoming oriented towards sporty, upper class four door saloons, this new concept is striking back and reminding everybody that the brand has a remarkable racing heritage and a unique tradition in exotic GT cars.

There is no doubt that the Alfieri concept represents the true essence of the Maserati brand. It is a sleek, Italian style 2+2 like the 1957 3500 GT, the 1959 5000 GT and the 1969 Indy before it, and clearly affirms Maserati's racing DNA. Sportier in character than the GranTurismo, the Alfieri boasts proportions that might well be archetypal for a future true sport car and certainly hint at the brand's stylistic intentions for the near future. "Maserati doesn't change. Maserati is always Maserati", as Ramaciotti puts it.

As with all concept cars, there is a strong desire to turn the Alfieri into reality. Though not yet at the final prototype stage like tomorrow's grand touring, it has nevertheless been conceived, designed and created in an approach aimed at 100% realism.  

According to Lorenzo Ramaciotti, "The Alfieri is a transition point between 100 glorious years of history and the future that is opening up before us. I sincerely can't say that we'll see this car in production in two years-time, but I'm certain we'll see something very similar."

The development process kicked off last summer. Designers were asked to start from a blank sheet to create a concept for Maserati's centenary. The sketches that would lead to what is now the Alfieri emerged among various other proposals.

One of the most fascinating cars of all times, the Maserati A6 GCS-53 designed by Pininfarina in 1954, proved a valuable source of inspiration for the designers. Far more than a rare racing machine for gentlemen drivers, the A6 GCS-53 was a masterpiece of design. It was also the last car that Pininfarina designed on a Maserati model before making a comeback in the first decade of the 21st century with the Quattroporte and the GranTurismo. The A6 GCS-53 was an iconic piece of automotive technology and simply breathtaking for its proportions and design features: a diminutive cabin positioned almost over the rear wheels, a seemingly endless bonnet and long, sinuous wings stretching nearly to the rear wheels.

The Alfieri is obviously much more than a futuristic interpretation of the A6 GCS-53. Maserati has a diversified design history that encourages designers to look forward rather than back: "We wanted the Alfieri to test future design paths," Ramaciotti explains. "The car is very aggressive but still sober in style, forceful but understated."

The acronym A6 GCS stood for Alfieri 6 cylinder, Ghisa, Corsa, Sport, epithets that well convey its long bonnet, and rear-set 2 place cabin.

While the inverted A pillars of the A6 GCS-53 were not an option in the new Alfieri, their optical effect has been recreated by a sculptured line that starts from the bonnet and fades to the door high line, making the windscreen look larger. 

The long, low nose is a stylistic evolution from contemporary Maserati models. The grille is divided vertically into two concave sections that seem to hang in the air. The sleek DRLs are connected by a clear accent line with the iconic "V" motif in the centre. The aggressive headlights incorporate bi-xenon-LED bulbs and are rendered distinctive by a characteristic eyebrow, repeated on the twin exhaust tail pipes.

The three dimensional candy-cane tail lights are made up of two red external elements with a white element inside. Their shape harmoniously follows the rear shoulder of the car and complements the air ducts underneath to create an impressive, racing style rear view.  

The Alfieri's designers have developed a streamlined, uncluttered form where the only decorative elements - the restyled triple air ducts on the wheel arches - are finely integrated. This eye-catching silhouette almost entices you to caress it.

The wheels have been specially designed for the Alfieri concept. Forged from single aluminium elements, the 21" diameter rear and 20" front wheels feature integrated decorative spokes that wink at the classic spoke wheels of the 1950s.  

Though form is the dominant element, colour and detail play a key supporting role. A liquid metal colour called "Steel Flair" has been chosen for this Maserati 100th anniversary concept. This choice of finish gives the Alfieri's elegant shape a refined, technical and contemporary look, as if a metallic veil has been draped over a naked body.       

The decorative spokes of the forged wheels, the brake calipers, the grille, the iconic triple air ducts, the rear diffuser, the provocative eyebrow of the exhaust tail pipes are all finished in Maserati Blue. The Alfieri signature, retrieved from an old Maserati document and sculpted in the number plate recess on the rear of the car is also in blue. The front bumper spoiler and rear diffuser are in carbon fibre with aluminium inserts.  

Minimalist interior

In the 2+2 seat cabin, the design team have created a study in simplicity and minimalism. The suspended dashboard is conceptually inspired by that of the Maserati 5000 GT. The dashboard boasts a clean, organic, two-tone design built around a central TUFT screen.

The instrument panel has a classic layout with two main clocks with two smaller ones in between. The edge of each is embellished with a small "Officine Maserati" label. 

Rather than analogue clocks, the instrument panel features TFT displays inspired by modern photographic camera menus in the way they indicate km/h and engine rpm. Instead of a rotating indicator, the numbers themselves rotate around the clocks. Current speed and RPM are highlighted by a magnifying glass effect.

There is even a touch of racing brutality inside the Alfieri. The floor is finished in a material that imitates oxidised steel, a material commonly found on racing cars of the 1950s.

Luna white and dark Basalt blue are the dominant colours inside the airy Alfieri cockpit. Poltrona Frau aniline leather with a natural look and feel covers the seats, dashboard and central console. Copper subtly highlights the most character lines and brings a retro feeling to an otherwise futuristic environment.

The interior has a classic 2+2 layout with an open space luggage compartment. The rear seat backrests have a unique, elongated design. Well visible from the outside, they add a sense of speed to the interior. The rear seats tilt forwards through 90 degrees and also serve as luggage bulkheads. 

The seat profile inserts, gearbox lever and oval clock on the central console are milled from single piece aluminium billets, hand finished and anodised in a natural copper colour. All other aluminium components, including the pedals, gearbox paddles and steering wheel spokes are also hand finished and anodised in a palladium colour.  

The passenger seats, though inspired by the racing bucket seats of the '50s, look futuristic and have a modern structure with half-integrated headrests and a bridge-like profile that serves as main structural element.

The three-spoke steering wheel and the crown deep in its centre form a three dimensional sculpture that seems to have been crafted in the workshop of an Italian artisan. Like the remainder of the Alfieri's interior, it too is 100% handmade.

The oval clock with red-blue back plate incorporates two sub-dials and is obviously inspired by a classic chronograph.

Sporting DNA

The Alfieri is based on the GranTurismo MC Stradale chassis with a 24 centimetre shorter wheelbase, giving it the proportions of a genuine supercar. Alfieri is 4,590 mm long with a 2,700 mm wheelbase, 1,930 mm wide and 1,280 mm high.

Under the sleek body lies the transaxle platform of the Maserati GranTurismo. This 4.7 litre, naturally aspirated, V8 engine from Maranello develops 460 bhp @ 7,000 rpm and 520 Nm @ 4,750 rpm and gives the Alfieri a real driving force. Thanks to a special exhaust layout, this thoroughbred V8 also produces a breathtaking sound that made a real impression in Geneva when the concept was unveiled.

A six-speed, electro-actuated gearbox (MC Shift) is mounted in a single unit with the limited slip rear differential and connected to the engine via a rigid torque tube. The transaxle layout gives the Alfieri an optimized front-rear weight distribution with a slight predominance to the rear axle.

The Alfieri's carbon ceramic disc brakes come directly from the GranTurismo MC Stradale and are combined with blue Brembo brake calipers.

For information contact:

[email protected] 

Jeffrey Ehoodin
Public Relations Manager
201-816-2705
[email protected] 

Images and Information Available at: https://www.dropbox.com/sh/zhb2vh4lth3uq9l/P1jvpHp33i

 

Maserti's Alfieri 2+2 Concept car, unveiled in Geneva, celebrates the brand's centenary and is an exciting, but realistic and 100% functional prototype that says much about the design DNA of future Maserati vehicles.

 

The striking new Maserati concept bears the name of Alfieri, the most prominent of the Maserati brothers and the engineering genius who founded "Officine Alfieri Maserati" in Bologna a century ago.

 

The Maserati Alfieri was created at the Maserati Centro Stile in Turin by a small group of talented young designers led by Marco Tencone. The project ws masterminded by Lorenzo Ramaciotti.

 

Maserati Alfieri's 2+2 seat cabin is a study in simplicity and minimalism complete with a suspended dashboard conceptually inspired by the Maserati 5000GT, and boasting a clean, organic, two-tone design built around a central TUFT screen.

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66048-maserati-alfieri-concept-car-stars-at-the-geneva-motor-show

SOURCE Maserati North America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
“Why didn’t testing catch this” must become “How did this make it to testing?” Traditional quality teams are the crutch and excuse keeping organizations from making the necessary investment in people, process, and technology to accelerate test automation. Just like societies that did not build waterways because the labor to keep carrying the water was so cheap, we have created disincentives to automate. In her session at @DevOpsSummit at 20th Cloud Expo, Anne Hungate, President of Daring System...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...