Welcome!

News Feed Item

Elizabeth Arden Unveils a New Standard in Topical Skincare Protection Triple Protection Factor Broad Spectrum Sunscreen SPF 50+ as Part of New Professional Skincare Line, Elizabeth Arden Rx

Study finds TPF 50's revolutionary skin protection technology to reduce the effects of sun damage associated with skin aging and non-melanoma skin cancer[1](NMSC)

NEW YORK, March 4, 2014 /PRNewswire/ -- Elizabeth Arden, Inc. today, in tandem with the release of a clinical study published in the Journal of Drugs in Dermatology, unveiled Triple Protection Factor Broad Spectrum Sunscreen SPF 50+, or TPF 50, a groundbreaking new anti-aging product. TPF 50 was developed based on a unique combination of protective and restorative ingredients including a DNA Enzyme Complex, a highly potent protein protection Antioxidant Complex and broad spectrum SPF 50+ sun protection. This combination works synergistically to create the most effective topical skin protection on the market[2].  TPF 50 is the first of a comprehensive new skincare line, Elizabeth Arden Rx, designed for exclusive distribution in physician offices. A key pillar to Elizabeth Arden's omni-channel growth strategy, Elizabeth Arden Rx marks the company's official entry into the global professional skincare market.

Elizabeth Arden Rx Triple Protection Factor Broad Spectrum Sunscreen SPF 50+

"With over a 100-year commitment to delivering cutting-edge skincare technology, Elizabeth Arden set out to develop the next generation in topical skin protection," said E. Scott Beattie, President & Chief Executive Officer of Elizabeth Arden, Inc., "We identified an opportunity for innovation in this category and concentrated our research on the development of a breakthrough product that addresses multiple benefits and provides unparalleled skin protection; TPF 50 is the culmination of these efforts."

The results of the double-blind irradiation study published in today's issue of the Journal of Drugs in Dermatology show TPF 50 to be significantly more effective[3] than other topical products with DNA Enzymes, Antioxidants and/or Growth Factors when these products were used in combination with SPF 50 sunscreens. The study was authored by Dr. Enzo Emanuele, MD PhD—internationally recognized award-winning clinical pathologist and CEO of Living Research s.a.s. in Robbio, Italy—and leading skin cancer researcher, Professor of Clinical Dermatology at Mt. Sinai School of Medicine, James M. Spencer, MD. Dr. Spencer is also on the Board of Directors of the American Academy of Dermatology (AAD).

"With the introduction of TPF 50, Elizabeth Arden is taking an all-inclusive approach by, setting a new standard in skin protection," said Dr. Spencer. "This revolutionary combination is clinically-proven to have more protective effects on the skin than other commonly used products."                                                                            

The beauty care giant tapped the innovation expertise of US CosmeceuTechs, LLC and its CEO, Joe Lewis to collaborate on the project.  Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world's most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007.  After years of research and development, in collaboration with Signum Biosciences, Lewis and the Elizabeth Arden team discovered that the three components working together in TPF 50 are more effective in reducing the risks associated with premature signs of aging and skin cancer1.

TPF 50 is designed to maintain radiant, glowing skin day after day, with a universal tint designed to work with all skin tones. This multi-functional product is an essential step in skin health and beauty regimens for all skin types.

Technology Overview:  TPF 50 is an extraordinary advancement in topical skincare offering triple protection while supporting the skin's natural repair system:

I.  SPF 50:  Broad Spectrum Physical sunscreen with titanium dioxide and zinc oxide.

II. Antioxidant Complex: Unlike sunscreen, antioxidants scavenge free radicals before these harmful molecules can cause damage to skin cells. This antioxidant complex was designed specifically to protect essential skin proteins against harmful degradation.

  • Arazine:  patented antioxidant that protects against the harmful effects of free radicals resulting in skin inflammation
  • L-Carnosine: dipeptide antioxidant that protects protein from glycation and carbonylation
  • L-Ergothioneine: amino acid antioxidant that scavenges free radicals and offers critical protection to proteins and DNA

III.  DNA Enzyme Complex: Helps protects against free radical damage to support the skin's own natural repair system.

  • Photolyase: light activated enzyme that helps protect against free radical damage
  • Endonuclease: enzyme helps protect against free radical damage
  • 8-oxoguanine Glycosylase: enzyme that helps protect against Guanine oxidation

TPF 50 will debut with the Elizabeth Arden Rx (ElizabethArdenRx.com) line at the annual American Academy of Dermatology Meeting on March 21, 2014, where the company will co-sponsor the Skin Cancer Foundation's annual event and preview this extraordinary breakthrough in topical skin protection. The products will be available exclusively at physician offices beginning in April 2014.

For additional information please contact:
Vijay Lalwani • 212.679.2233 • [email protected]
Caitlin Roller • 212.679.2233 • [email protected]
Christina Bennett • 212.261.1097 • [email protected]

About Elizabeth Arden
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries.  The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products; professional skincare line, Elizabeth Arden Rx; the celebrity fragrance brands of Britney Spears™, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills®, and PS Fine Cologne.

[1] If used as directed with other sun protection measures, decreases the risk of skin cancer and early skin aging caused by the sun. Sun protection measures. Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: limit time in the sun, especially from 10 a.m.2 p.m., wear long-sleeved skirts, pants hats and sunglasses. Reapply at least every 2 hours and use a water resistant sunscreen if swimming or sweating.

[2] Emanuele E, Spencer, J, Braun M. An Experimental Double-Blind Irradiation Study of a Novel Topical Product (TPF 50) Compared to Other Topical Products With DNA Repair Enzymes, Antioxidants, and Growth Factors With Sunscreens: Implications for Preventing Skin Aging and Cancer, Journal of Drugs in Dermatology. 2014; 13:3:611-615

[3] P<0.001

Photo - http://photos.prnewswire.com/prnh/20140304/MM76001

SOURCE Elizabeth Arden, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...