Welcome!

News Feed Item

Elizabeth Arden Unveils a New Standard in Topical Skincare Protection Triple Protection Factor Broad Spectrum Sunscreen SPF 50+ as Part of New Professional Skincare Line, Elizabeth Arden Rx

Study finds TPF 50's revolutionary skin protection technology to reduce the effects of sun damage associated with skin aging and non-melanoma skin cancer[1](NMSC)

NEW YORK, March 4, 2014 /PRNewswire/ -- Elizabeth Arden, Inc. today, in tandem with the release of a clinical study published in the Journal of Drugs in Dermatology, unveiled Triple Protection Factor Broad Spectrum Sunscreen SPF 50+, or TPF 50, a groundbreaking new anti-aging product. TPF 50 was developed based on a unique combination of protective and restorative ingredients including a DNA Enzyme Complex, a highly potent protein protection Antioxidant Complex and broad spectrum SPF 50+ sun protection. This combination works synergistically to create the most effective topical skin protection on the market[2].  TPF 50 is the first of a comprehensive new skincare line, Elizabeth Arden Rx, designed for exclusive distribution in physician offices. A key pillar to Elizabeth Arden's omni-channel growth strategy, Elizabeth Arden Rx marks the company's official entry into the global professional skincare market.

Elizabeth Arden Rx Triple Protection Factor Broad Spectrum Sunscreen SPF 50+

"With over a 100-year commitment to delivering cutting-edge skincare technology, Elizabeth Arden set out to develop the next generation in topical skin protection," said E. Scott Beattie, President & Chief Executive Officer of Elizabeth Arden, Inc., "We identified an opportunity for innovation in this category and concentrated our research on the development of a breakthrough product that addresses multiple benefits and provides unparalleled skin protection; TPF 50 is the culmination of these efforts."

The results of the double-blind irradiation study published in today's issue of the Journal of Drugs in Dermatology show TPF 50 to be significantly more effective[3] than other topical products with DNA Enzymes, Antioxidants and/or Growth Factors when these products were used in combination with SPF 50 sunscreens. The study was authored by Dr. Enzo Emanuele, MD PhD—internationally recognized award-winning clinical pathologist and CEO of Living Research s.a.s. in Robbio, Italy—and leading skin cancer researcher, Professor of Clinical Dermatology at Mt. Sinai School of Medicine, James M. Spencer, MD. Dr. Spencer is also on the Board of Directors of the American Academy of Dermatology (AAD).

"With the introduction of TPF 50, Elizabeth Arden is taking an all-inclusive approach by, setting a new standard in skin protection," said Dr. Spencer. "This revolutionary combination is clinically-proven to have more protective effects on the skin than other commonly used products."                                                                            

The beauty care giant tapped the innovation expertise of US CosmeceuTechs, LLC and its CEO, Joe Lewis to collaborate on the project.  Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world's most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007.  After years of research and development, in collaboration with Signum Biosciences, Lewis and the Elizabeth Arden team discovered that the three components working together in TPF 50 are more effective in reducing the risks associated with premature signs of aging and skin cancer1.

TPF 50 is designed to maintain radiant, glowing skin day after day, with a universal tint designed to work with all skin tones. This multi-functional product is an essential step in skin health and beauty regimens for all skin types.

Technology Overview:  TPF 50 is an extraordinary advancement in topical skincare offering triple protection while supporting the skin's natural repair system:

I.  SPF 50:  Broad Spectrum Physical sunscreen with titanium dioxide and zinc oxide.

II. Antioxidant Complex: Unlike sunscreen, antioxidants scavenge free radicals before these harmful molecules can cause damage to skin cells. This antioxidant complex was designed specifically to protect essential skin proteins against harmful degradation.

  • Arazine:  patented antioxidant that protects against the harmful effects of free radicals resulting in skin inflammation
  • L-Carnosine: dipeptide antioxidant that protects protein from glycation and carbonylation
  • L-Ergothioneine: amino acid antioxidant that scavenges free radicals and offers critical protection to proteins and DNA

III.  DNA Enzyme Complex: Helps protects against free radical damage to support the skin's own natural repair system.

  • Photolyase: light activated enzyme that helps protect against free radical damage
  • Endonuclease: enzyme helps protect against free radical damage
  • 8-oxoguanine Glycosylase: enzyme that helps protect against Guanine oxidation

TPF 50 will debut with the Elizabeth Arden Rx (ElizabethArdenRx.com) line at the annual American Academy of Dermatology Meeting on March 21, 2014, where the company will co-sponsor the Skin Cancer Foundation's annual event and preview this extraordinary breakthrough in topical skin protection. The products will be available exclusively at physician offices beginning in April 2014.

For additional information please contact:
Vijay Lalwani • 212.679.2233 • [email protected]
Caitlin Roller • 212.679.2233 • [email protected]
Christina Bennett • 212.261.1097 • [email protected]

About Elizabeth Arden
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries.  The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products; professional skincare line, Elizabeth Arden Rx; the celebrity fragrance brands of Britney Spears™, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills®, and PS Fine Cologne.

[1] If used as directed with other sun protection measures, decreases the risk of skin cancer and early skin aging caused by the sun. Sun protection measures. Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: limit time in the sun, especially from 10 a.m.2 p.m., wear long-sleeved skirts, pants hats and sunglasses. Reapply at least every 2 hours and use a water resistant sunscreen if swimming or sweating.

[2] Emanuele E, Spencer, J, Braun M. An Experimental Double-Blind Irradiation Study of a Novel Topical Product (TPF 50) Compared to Other Topical Products With DNA Repair Enzymes, Antioxidants, and Growth Factors With Sunscreens: Implications for Preventing Skin Aging and Cancer, Journal of Drugs in Dermatology. 2014; 13:3:611-615

[3] P<0.001

Photo - http://photos.prnewswire.com/prnh/20140304/MM76001

SOURCE Elizabeth Arden, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.