Welcome!

News Feed Item

The Future of the Entire OTT Ecosystem at Monetising OTT Services

LONDON, March 4, 2014 /PRNewswire/ --

The deal struck in February by Facebook to buy over-the-top (OTT) messaging service provider WhatsApp for $19 billion was widely heralded as another nail in the coffin for telecom operators' traditional messaging revenues. But it is only the beginning of what is to come. Later the same month, at Mobile World Congress, came a further significant blow to operators when WhatsApp, currently used by some 450 million subscribers worldwide, announced that it will be adding voice capabilities to its offering later this year.

At Monetising OTT Services, taking place in London from 25-27 March 2014, senior representatives from across the entire OTT ecosystem will discuss strategies for developing new services and forming partnerships, in order to generate revenues from the growing OTT market. The Final Agenda is available here: http://www.monetisingott.com/Brochure.aspx or email [email protected].

The need for operators to hit back through their own OTT strategies-developing their own next-generation network services or through partnerships-is accelerating, and Chief Marketing Officers (CMOs) will be at the heart of the battle for customers.

If analyst predictions are accurate, the picture for operators' core voice and messaging service revenues looks bleak.

As a result, both operators and OTT players are talking up partnerships. Facebook CEO Mark Zuckerberg, in his keynote speech at Mobile World Congress, spoke both of the intention to build OTT services such as WhatsApp into carrier-grade offerings and the need for partnerships with operators in order to grow broadband mobile internet subscriptions.

Full-blown revenue sharing partnerships would see operators introducing data bundles with free access to OTT voice and messaging services. The benefits to operators, argue the OTT players, would be the further spread of broadband mobile subscriptions, in turn opening up the chance to sell additional services; as a consequence, operators could accrue greater access revenues from their long-established networks. In the Philippines, Globe Telecom already offers OTT voice and messaging services such as Facebook Messenger and WhatsApp as part of its core data plans.

In Europe, other telecoms operators leading the way have already taken steps to forge partnerships. German mobile operator E-Plus in February struck a deal to launch a WhatsApp-branded service in the country, while Russian mobile operator VimpelCom announced a similar agreement last December. In the same month, Deutsche Telekom and Telecom Italia inked partnerships respectively with Twitter and Amazon to host their apps on mobile devices.

Of course, mobile network operators have much to bring to the party, including direct billing relationships with their customers, their network assets and years of delivering quality of service guarantees. If CMOs can integrate such advantages with the flexibility, ubiquity and affordability of OTT and social media services, they will surely have a formula to offset core service revenue declines and develop new revenue streams.

CONTACT: For more information about Monetising OTT Services taking place in London from 25-27 March 2014, including the industry leading speakers and latest agenda, please visit: http://www.monetisingott.com.

For Press and Marketing enquiries please get in touch with Francesca Pezzoli, Senior Marketing Manager, IQPC. Email: [email protected], Telephone: +44(0)20-7368-9300.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.