Welcome!

News Feed Item

The Future of the Entire OTT Ecosystem at Monetising OTT Services

LONDON, March 4, 2014 /PRNewswire/ --

The deal struck in February by Facebook to buy over-the-top (OTT) messaging service provider WhatsApp for $19 billion was widely heralded as another nail in the coffin for telecom operators' traditional messaging revenues. But it is only the beginning of what is to come. Later the same month, at Mobile World Congress, came a further significant blow to operators when WhatsApp, currently used by some 450 million subscribers worldwide, announced that it will be adding voice capabilities to its offering later this year.

At Monetising OTT Services, taking place in London from 25-27 March 2014, senior representatives from across the entire OTT ecosystem will discuss strategies for developing new services and forming partnerships, in order to generate revenues from the growing OTT market. The Final Agenda is available here: http://www.monetisingott.com/Brochure.aspx or email [email protected].

The need for operators to hit back through their own OTT strategies-developing their own next-generation network services or through partnerships-is accelerating, and Chief Marketing Officers (CMOs) will be at the heart of the battle for customers.

If analyst predictions are accurate, the picture for operators' core voice and messaging service revenues looks bleak.

As a result, both operators and OTT players are talking up partnerships. Facebook CEO Mark Zuckerberg, in his keynote speech at Mobile World Congress, spoke both of the intention to build OTT services such as WhatsApp into carrier-grade offerings and the need for partnerships with operators in order to grow broadband mobile internet subscriptions.

Full-blown revenue sharing partnerships would see operators introducing data bundles with free access to OTT voice and messaging services. The benefits to operators, argue the OTT players, would be the further spread of broadband mobile subscriptions, in turn opening up the chance to sell additional services; as a consequence, operators could accrue greater access revenues from their long-established networks. In the Philippines, Globe Telecom already offers OTT voice and messaging services such as Facebook Messenger and WhatsApp as part of its core data plans.

In Europe, other telecoms operators leading the way have already taken steps to forge partnerships. German mobile operator E-Plus in February struck a deal to launch a WhatsApp-branded service in the country, while Russian mobile operator VimpelCom announced a similar agreement last December. In the same month, Deutsche Telekom and Telecom Italia inked partnerships respectively with Twitter and Amazon to host their apps on mobile devices.

Of course, mobile network operators have much to bring to the party, including direct billing relationships with their customers, their network assets and years of delivering quality of service guarantees. If CMOs can integrate such advantages with the flexibility, ubiquity and affordability of OTT and social media services, they will surely have a formula to offset core service revenue declines and develop new revenue streams.

CONTACT: For more information about Monetising OTT Services taking place in London from 25-27 March 2014, including the industry leading speakers and latest agenda, please visit: http://www.monetisingott.com.

For Press and Marketing enquiries please get in touch with Francesca Pezzoli, Senior Marketing Manager, IQPC. Email: [email protected], Telephone: +44(0)20-7368-9300.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.