|By PR Newswire||
|March 4, 2014 07:00 AM EST||
GREAT NECK, N.Y., March 4, 2014 /PRNewswire/ -- Trepoint, Inc., a leading provider of digital marketing and technology services and an Inc. 5000 listed company, today announced that it has completed the merger with Barc Communications, Inc. ("Barc"), a privately owned full-service marketing agency headquartered in San Francisco.
Trepoint has named Barc's founder and President/CEO, John Randazzo Sr., Vice Chairman of the combined entity. Additionally, Trepoint has moved its San Francisco office to 170 Columbus Avenue, where both Barc and Trepoint will combine their teams under the Trepoint | Barc brand.
Barc has been serving major consumer packaged goods (CPG) clients for 25 years and has been recognized as a PROMO "Top 100" agency for 19 consecutive years. As Trepoint | Barc, the agency will continue to provide clients with a broad range of marketing services with a strong emphasis in consumer promotion, shopper marketing, and brand development.
Bill Carmody, Chief Executive Officer of Trepoint, commented "The merger with Barc strengthens our shopper marketing and promotional services by adding important new customer relationships, as well as expertise and capabilities that will benefit our existing clients. We are pleased to add the Barc team to our family and very excited that John Randazzo, Sr. is leading this effort. John brings 40 years of experience that will assist us with our future growth and ensure that we realize our combined vision of delivering results for our clients."
"Trepoint has been a great agency partner for us and we're excited to see them grow and expand their CPG expertise even further as they merge with Barc," said Linda Pollack, Vice President of Marketing at Windsor Foods. "Their strength in promotional and digital marketing is a great match for our consumer brands."
"I am excited to be joining Trepoint | Barc as Vice Chairman," Randazzo, Sr. said. "I look forward to building our current client relationships with Trepoint | Barc's digital expertise. Trepoint is recognized as a leader in digital marketing, and I am thrilled to expand our capabilities with new and existing clients."
"Barc has always been the best at bringing us big creative concepts and platforms," said Terry DiCarlo, Director Marketing Services at Treasury Wine Estates, "and now they have the expanded capabilities to meet today's digital marketing environment."
About Trepoint | Barc
Trepoint | Barc (trepointbarc.com) is an integrated marketing agency that forges meaningful connections between brands and their target audience via the intersection of creative savvy, analytical expertise, and marketing technology. Combining the speed and efficiency of mobile, social, and digital with a deep knowledge of promotional and shopper marketing, Trepoint | Barc has been been helping people discover the inner remarkability of brands for 25 years. Trepoint | Barc is headquartered in New York, with offices in Kansas City and San Francisco. Current clients include The J.M. Smucker Co., Windsor Foods, Tree Top, EMC, RSA, LiveOps and NETGEAR, among others.
SOURCE Trepoint, Inc.
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