Welcome!

News Feed Item

Trepoint, Inc. Merges With Barc Communcations, Inc.

Opens combined San Francisco Office

GREAT NECK, N.Y., March 4, 2014 /PRNewswire/ -- Trepoint, Inc., a leading provider of digital marketing and technology services and an Inc. 5000 listed company, today announced that it has completed the merger with Barc Communications, Inc. ("Barc"), a privately owned full-service marketing agency headquartered in San Francisco.

Trepoint has named Barc's founder and President/CEO, John Randazzo Sr., Vice Chairman of the combined entity. Additionally, Trepoint has moved its San Francisco office to 170 Columbus Avenue, where both Barc and Trepoint will combine their teams under the Trepoint | Barc brand.

Barc has been serving major consumer packaged goods (CPG) clients for 25 years and has been recognized as a PROMO "Top 100" agency for 19 consecutive years. As Trepoint | Barc, the agency will continue to provide clients with a broad range of marketing services with a strong emphasis in consumer promotion, shopper marketing, and brand development.

Bill Carmody, Chief Executive Officer of Trepoint, commented "The merger with Barc strengthens our shopper marketing and promotional services by adding important new customer relationships, as well as expertise and capabilities that will benefit our existing clients. We are pleased to add the Barc team to our family and very excited that John Randazzo, Sr. is leading this effort. John brings 40 years of experience that will assist us with our future growth and ensure that we realize our combined vision of delivering results for our clients."

"Trepoint has been a great agency partner for us and we're excited to see them grow and expand their CPG expertise even further as they merge with Barc," said Linda Pollack, Vice President of Marketing at Windsor Foods. "Their strength in promotional and digital marketing is a great match for our consumer brands."

"I am excited to be joining Trepoint | Barc as Vice Chairman," Randazzo, Sr. said. "I look forward to building our current client relationships with Trepoint | Barc's digital expertise.  Trepoint is recognized as a leader in digital marketing, and I am thrilled to expand our capabilities with new and existing clients."

"Barc has always been the best at bringing us big creative concepts and platforms," said Terry DiCarlo, Director Marketing Services at Treasury Wine Estates, "and now they have the expanded capabilities to meet today's digital marketing environment."    

About Trepoint | Barc

Trepoint | Barc (trepointbarc.com) is an integrated marketing agency that forges meaningful connections between brands and their target audience via the intersection of creative savvy, analytical expertise, and marketing technology. Combining the speed and efficiency of mobile, social, and digital with a deep knowledge of promotional and shopper marketing, Trepoint | Barc has been been helping people discover the inner remarkability of brands for 25 years. Trepoint | Barc is headquartered in New York, with offices in Kansas City and San Francisco. Current clients include The J.M. Smucker Co., Windsor Foods, Tree Top, EMC, RSA, LiveOps and NETGEAR, among others.

SOURCE Trepoint, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.