News Feed Item

GuestLogix Unveils Corporate Rebrand and New Business Units Reflecting Payment Technology Support Across Entire Travel Journey

Company gives nod to past while illustrating capabilities across complete travel cycle and providing focus for analytics, merchandising and consultancy business areas

TORONTO, ONTARIO -- (Marketwired) -- 03/04/14 -- Editors Note: There are three images associated with this press release.

GuestLogix Inc. (TSX: GXI), the leading global provider of onboard retail and payment technology solutions to airlines, rail operators and the passenger travel industry, today unveiled new brand assets including new logos, tagline, website and other communication tools to support its growth efforts and reflect its broadened ability to support the end-to-end travel experience. Along with a new corporate look, the Company will adopt Powering Ancillary Revenue™ as its tagline. The Company's new website is now available at www.guestlogix.com or by inputting the Company's stock ticker (gxi.to) into any browser.

"As a Company, we hold strong pride in our past, but are sharply focused on the opportunities that lie before us. Our strategy remains firm that GuestLogix' ability to serve the passenger travel industry goes well beyond the cabin," said Brett Proud, President & CEO of GuestLogix. "Our position as the clear market leader in processing payments onboard continues to provide a solid foundation for the business and will remain a strong focus at GuestLogix. Moving forward, we are being called upon to play a more holistic payments role in the retail efforts of the passenger travel industry and these new brand assets and business units signal that expansion."

GuestLogix has spent the past 18 months working directly with travel operators and building long-term global partnerships to identify the advancing retailing needs within the passenger travel industry. The Company has successfully positioned itself to be the payment processor of choice through a variety of new access points and touchpoints such as in-flight entertainment systems, kiosks in the airport, retail solutions in airport lounges, and mobile solutions at multiple touchpoints. As the travel retail industry continues to mature, GuestLogix is shaping the way that travel operators are able to interact and transact with their passengers.

"There has never been a moment in time when travel and retail have been at more of a convergence than right now, and the goal is to elevate the core attributes of the GuestLogix brand to convey our extensive ability to serve the travel retail market," said Dan Thompson, SVP Marketing, Communications & Investor Relations. "We are taking the steps to strengthen and modernise how we represent ourselves in markets around the world. Our clients, partners, employees and shareholders should expect much more dynamic, interactive content and increased accessibility to information as we continue to build out our new website and new communication tools."

As part of the Company's rebrand, it has established three distinct sub-brands to operate as concentrated business units that cater to the key focus areas of travel operators and that hold significant growth opportunities for the Company. These units and offerings provide substantial market differentiators and leverage GuestLogix' unique industry expertise. Along with the Company's cornerstone solutions, its Transaction Processing Engine® (TPE®) and Global Payment Gateway™, GuestLogix is now poised to drive increased performance for itself and its customers.

Ancillary Insights™

The Ancillary Insights™ brand will encompass all elements of GuestLogix' Business Intelligence unit including its Analytics platform and syndicated data initiatives. Ancillary Insights™ holds one of the most lucrative components of the GuestLogix solution with its comprehensive business intelligence platform. The Ancillary Insights™ division will expand its scope beyond the onboard environment as it has been designed and developed to provide a holistic view across a travel operator's entire retail program at all touchpoints in the travel journey.

OnTouch® Destination Merchandising

Though not a new brand to GuestLogix, the destination merchandising unit has been given an update to give increased focus on this growing part of the business. GuestLogix now has active clients selling destination content via Flight Attendants onboard the aircraft, onboard rail cars as well as at off board touchpoints throughout the travel journey. Additional deployments, including those through GuestLogix' in-flight entertainment partners, are expected throughout 2014. Now with multiple access points and at multiple touchpoints, OnTouch® Destination Merchandising is poised to drive strong growth in the Company's near-term results.

Travel RPM™ (Retail Performance Management)

The industry as a whole has indicated it is now ready to take their current retail performance to the next level. As the industry's leader in onboard retail technology, GuestLogix is now able to significantly leverage its expertise and employ best practices found within the most extensive and diversified client base in the industry. The division will offer a variety of consulting services including on-site assessments in the areas of operational processes, retail modeling and product benchmarking.

Continued brand development, increased online presence and additional communication vehicles will continue to be developed throughout the coming quarters and will remain tightly aligned with the Company's growth strategy. For a look at the Company's 2014 growth strategy, please visit www.guestlogix.com/investors/company/.

About GuestLogix

GuestLogix Inc. (TSX: GXI), is a global leader in comprehensive retail solutions delivered to the passenger travel industry, both onboard and off board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on November 11, 2013 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

To view the images associated with this press release, please visit the following links:




Dan Thompson, Senior Vice President,
Marketing, Communications & Investor Relations
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...