Welcome!

News Feed Item

Accenture Introduces Enhancements to Accenture CAS Software to Help Consumer Goods Companies Build Efficient Sales Processes and Operations

To help consumer goods companies take the guesswork out of store promotions, Accenture (NYSE:ACN) has enhanced its Accenture CAS software with better support for promotional planning, sales processes and operations. Leveraging its flexible architecture, Accenture CAS release 10.1 includes new baseline and promotional planning capabilities to create an integrated sales platform that can result in more successful promotions and boosted revenue. Additional updates include new mobile functionality that can help maximize efficiency and additional options for distributor management.

Accenture CAS release 10.1 can help account managers quickly and easily plan for promotions with confidence. A new single screen baseline planning process simplifies baseline predictions and refinements with an automated quality check that quickly gives users an analysis of data quality so that they can filter out inaccurate or duplicate entries. Accenture CAS release 10.1 includes new features such as built-in analytics capabilities to help clients predict what, when and how much consumers will buy; a new alert system that reviews historical data of similar promotions; and an automated Trade Promotion Optimization (TPO) check to gauge the feasibility of a promotion based on factors such as price and product availability, creating a “playground” where users can refine and adjust baseline prices to see effects on the sales cycle.

Business-driven data patterns – such as new items or discontinued products – and long data gaps can present difficulties in promotional planning. Accenture CAS release 10.1 addresses this through the automated data check as well as a statistical model toolbox for predictive modeling. This consists of template baseline models that are used for both consistently promoted products and regular-behaving products, and three uplift models for measuring the incremental impact of a promotion. Improved algorithms allow the best-fitting model combination to be automatically applied to the data for each product, enabling more efficient planning.

“Responding to changes in consumer and shopping behaviors at the national, regional and local levels can be operationally challenging,” said Henning Fromme, Accenture CAS product strategy and development lead. “Accenture CAS release 10.1 addresses these challenges with simplified, top-down planning functionality, putting optimization capabilities right in the hands of account and trade planners –where it is needed – so that they can directly build the best account and promotion plans for their company and retail partners.”

Additional enhancements around mobility continue to make Accenture CAS a natural choice for merchandising applications and on-the-go promotion execution. Available on numerous mobile devices, these features include an advanced calendar that can arrange site visits in order of priority for increased efficiency, and the ability to review all promotional information at a glance, giving users all necessary information to execute on a sales strategy. With added support for customer contract management, users can also create or update contracts from their mobile device.

Finally, the combination of Accenture CAS software with new functionality from Accenture NewsPage increases support for all route-to-market sales and delivery models in markets served by distributors, including company-owned distribution points and third party distributors. Now available as a decentralized deployment, Accenture NewsPage can be implemented on premise or in the cloud, depending on the existing technology and needs of each distributor location. Consumer goods companies still benefit from a consolidated view of all distributors, with better control over promotions, improved productivity and streamlined inventory and sales processes. Additionally, a new ‘geography tree’ feature allows distributors to adjust and update the structure of a consumer goods company in real-time, without having to make changes to the underlying code. This means that business users can fine tune their own sales team models in accordance with local or regional changes in company hierarchy.

Accenture CAS with Accenture NewsPage is a leading integrated sales platform for the consumer goods industry with a suite of retail execution, trade promotion management and distributor management software, including direct store delivery, field service and trade promotion optimization. Both are part of the Accenture Software portfolio of products.

Accenture CAS is also a key component within Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins through an end-to-end offering of management consulting, technology, and business process outsourcing that improves interactions with customers, channels, and consumers through innovative analytical, multi-channel and operational capabilities.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.

Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software.

Copyright © 2014 Accenture. All rights reserved. Accenture, its logo, Accenture Software, and High Performance Delivered are trademarks of Accenture.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.