Welcome!

News Feed Item

Accenture Introduces Enhancements to Accenture CAS Software to Help Consumer Goods Companies Build Efficient Sales Processes and Operations

To help consumer goods companies take the guesswork out of store promotions, Accenture (NYSE:ACN) has enhanced its Accenture CAS software with better support for promotional planning, sales processes and operations. Leveraging its flexible architecture, Accenture CAS release 10.1 includes new baseline and promotional planning capabilities to create an integrated sales platform that can result in more successful promotions and boosted revenue. Additional updates include new mobile functionality that can help maximize efficiency and additional options for distributor management.

Accenture CAS release 10.1 can help account managers quickly and easily plan for promotions with confidence. A new single screen baseline planning process simplifies baseline predictions and refinements with an automated quality check that quickly gives users an analysis of data quality so that they can filter out inaccurate or duplicate entries. Accenture CAS release 10.1 includes new features such as built-in analytics capabilities to help clients predict what, when and how much consumers will buy; a new alert system that reviews historical data of similar promotions; and an automated Trade Promotion Optimization (TPO) check to gauge the feasibility of a promotion based on factors such as price and product availability, creating a “playground” where users can refine and adjust baseline prices to see effects on the sales cycle.

Business-driven data patterns – such as new items or discontinued products – and long data gaps can present difficulties in promotional planning. Accenture CAS release 10.1 addresses this through the automated data check as well as a statistical model toolbox for predictive modeling. This consists of template baseline models that are used for both consistently promoted products and regular-behaving products, and three uplift models for measuring the incremental impact of a promotion. Improved algorithms allow the best-fitting model combination to be automatically applied to the data for each product, enabling more efficient planning.

“Responding to changes in consumer and shopping behaviors at the national, regional and local levels can be operationally challenging,” said Henning Fromme, Accenture CAS product strategy and development lead. “Accenture CAS release 10.1 addresses these challenges with simplified, top-down planning functionality, putting optimization capabilities right in the hands of account and trade planners –where it is needed – so that they can directly build the best account and promotion plans for their company and retail partners.”

Additional enhancements around mobility continue to make Accenture CAS a natural choice for merchandising applications and on-the-go promotion execution. Available on numerous mobile devices, these features include an advanced calendar that can arrange site visits in order of priority for increased efficiency, and the ability to review all promotional information at a glance, giving users all necessary information to execute on a sales strategy. With added support for customer contract management, users can also create or update contracts from their mobile device.

Finally, the combination of Accenture CAS software with new functionality from Accenture NewsPage increases support for all route-to-market sales and delivery models in markets served by distributors, including company-owned distribution points and third party distributors. Now available as a decentralized deployment, Accenture NewsPage can be implemented on premise or in the cloud, depending on the existing technology and needs of each distributor location. Consumer goods companies still benefit from a consolidated view of all distributors, with better control over promotions, improved productivity and streamlined inventory and sales processes. Additionally, a new ‘geography tree’ feature allows distributors to adjust and update the structure of a consumer goods company in real-time, without having to make changes to the underlying code. This means that business users can fine tune their own sales team models in accordance with local or regional changes in company hierarchy.

Accenture CAS with Accenture NewsPage is a leading integrated sales platform for the consumer goods industry with a suite of retail execution, trade promotion management and distributor management software, including direct store delivery, field service and trade promotion optimization. Both are part of the Accenture Software portfolio of products.

Accenture CAS is also a key component within Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins through an end-to-end offering of management consulting, technology, and business process outsourcing that improves interactions with customers, channels, and consumers through innovative analytical, multi-channel and operational capabilities.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.

Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software.

Copyright © 2014 Accenture. All rights reserved. Accenture, its logo, Accenture Software, and High Performance Delivered are trademarks of Accenture.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Much of IT terminology is often misused and misapplied. Modernization and transformation are two such terms. They are often used interchangeably even though they mean different things and have very different connotations. Indeed, it is somewhat safe to assume that in IT any transformative effort is likely to also have a modernizing effect, and thus, we can see these as levels of improvement efforts. However, many businesses are being led to believe if they don’t transform now they risk becoming ...
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...