Welcome!

News Feed Item

First Response™ Reaches Another Milestone with Enhanced Pregnancy Test Technology

FDA Clears Only At-Home Tests to Tell a Woman if she is Pregnant 6 Days Before her Missed Period and with 99% Accuracy from the Day of Expected Period

EWING, N.J., March 4, 2014 /PRNewswire/ -- Church & Dwight Co., Inc. announced today that the U.S. Food and Drug Administration (FDA) has cleared the First Response™ Gold™ Digital Pregnancy Test to determine if a woman is pregnant up to six (6) days before her missed period and with over 99% accuracy from the day of her expected period – a significant step in pregnancy test innovation. In addition, the First Response™ Early Result Pregnancy Test, which was previously cleared to determine if a woman is pregnant up to 6 days before her missed period, has also been FDA-cleared to detect pregnancy with over 99% accuracy from the day of her expected period.

First Response is now the only pregnancy test brand that can tell a woman that she is pregnant one day sooner than any other at-home pregnancy test, allowing her to initiate prenatal care as close to conception as possible. According to a recent survey conducted by First Response, 85% of women feel that technology that is able to detect pregnancy 6 days before her missed period is important. Additionally, 92% of women surveyed feel that technology that is 99% accurate from the day of her expected period is a priority.

"A pregnancy test with results this early and with this level of accuracy from the day of the expected period helps alleviate a woman's anxiety and help her make the best choices for herself," said Dr. Mary Jane Minkin, Clinical Professor of Obstetrics, Gynecology and Reproductive Sciences at the Yale School of Medicine. "I am excited to see this advancement as it strongly encourages women to practice a healthier lifestyle sooner in the critical first stages of a baby's development."

First Response continues its leadership as the #1 at-home pregnancy test brand in the United States with these new groundbreaking claims.

  • The First Response™ Gold™ Digital Pregnancy Test has been reformulated to include a new antibody to detect an additional form of the pregnancy hormone (hCG beta core fragment or hCG βcf) that is present throughout pregnancy.  Detection of this additional form of the pregnancy hormone, when combined with optimization to the proprietary First Response™ Gold™ Digital Pregnancy algorithm, allows it to be the first at-home digital test cleared by the FDA to detect pregnancy as early as six (6) days before the day of the missed period with over 99% accuracy from the day of the expected period.
  • The First Response™ Early Result Pregnancy Test which was previously cleared to determine if a woman is pregnant up to 6 days before her missed period, has been reformulated to detect the hCG beta core fragment.  It has also been optimized to detect pregnancy with over 99% accuracy from the day of the expected period. 

"At First Response, we are committed to reducing the anxiety women face when it comes to pregnancy and the family planning process, and addressing an important consumer need through our innovative products and technology," said Stacey Feldman, Vice President of Marketing, Church & Dwight. "With more than 25 years of innovation, First Response continues to answer a woman's most important questions – telling her whether she is pregnant sooner than any other brand on the market and with 99% accuracy from the day of a woman's expected period."

First Response is dedicated to providing women everywhere with the most accurate reproductive health information, and today is announcing the availability of their new, global smartphone app, the First Response Tracker. The new app offers  four essential tools to help women track their reproductive health, including a personalized Period Tracker, Ovulation Tracker, "How Far Along Am I?" Pregnancy Tracker and Due Date Calculator. The First Response Tracker eliminates guesswork by predicting a woman's next period, calculating her most fertile days, estimating how far along she is once she is pregnant and predicting her due date. The app will be available for free in early April for all iPhone and Android phones, or available for download at www.KnowSooner.com.

About the FIRST RESPONSE™ Science Behind Trying Survey
The survey was conducted in March 2013 using 1,000 females age 18-40. The samples were constructed using quotas for demographic characteristics including US geographical region and ethnicity. The sample is generally representative of the US population of women in the reproductive age group by racial and ethnic distributions, and regional representation matches the US census for this age group by design. The survey included questions to assess knowledge, attitudes, beliefs, and practices regarding conception, pregnancy and reproductive health. 

About FIRST RESPONSE™ Products
For over 25 years, the makers of FIRST RESPONSE™ have been a pioneer in women's health with a portfolio of innovative pregnancy and ovulation at-home test kits.  FIRST RESPONSE™ Early Result Pregnancy Test can be used earlier than any other test on the market to detect the pregnancy hormone hCG.  To help women get pregnant sooner* there is the FIRST RESPONSE™  Daily Digital Easy-Read Ovulation Test to determine their most important fertile days by detecting their LH surge.

*Based on directions for use

About Church and Dwight, Co., Inc.
Church and Dwight, Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household and specialty products under the ARM & HAMMER brand name and other well-known trademarks.

Emily Collard, Edelman
212-277-3781
[email protected]

SOURCE First Response

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...