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Celebrated Australian Skincare Brand, Coast to Coast, Announces Its Nationwide Launch in the US Market Exclusively at ULTA Beauty

Bringing the essence of Australia Stateside

NEW YORK, March 4, 2014 /PRNewswire/ -- Coast to Coast, an Australian based skincare brand noted for its dedication to creating honest skin, bath and body products, announces today its global expansion into the United States. With its flagship boutique in iconic Melbourne and storefronts popping up in Singapore and China, the brand continues its journey toward success with the introduction of its accessible yet premium range stateside. This month, the brand is officially launching 18 of its best-selling skincare SKUs exclusively at ULTA Beauty stores nationwide, as well as on Ulta.com with plans to expand its offerings within the next year.

What started as a passion project five years ago for husband and wife team Nick and Nicole Chadwick quickly transformed into a rapidly growing business with an emerging customer base in the global market. It all began with the duo's journey through Australia where they discovered a variety of native plants rich in natural potency, special to three distinct terrains. In collaboration with a team of formulators, Nick and Nicole created what is now Coast to Coast, a skincare collection that combines indigenous Australian plant knowledge with modern science.  The range is divided into three idyllic Australian landscape collections: Coastal, Rainforest and Outback; each formulated with a complex balance of organic ingredients, native botanicals, herbal extracts and essential oils, targeting specific skin concerns.

"It is an extraordinary thing to be able to share with the US market what we believe to be the best of Australia. Coast to Coast offers unmatched formulations and is the only natural skincare line in the US that draws all of its ingredients directly from the Australian landscape," says Nick Chadwick, Co-Founder and Managing Partner of Coast to Coast. "Our brand concept and philosophy is perfectly supported with ULTA Beauty and we could not have asked for a better retail partner. ULTA Beauty's premium environment caters to a sophisticated consumer and provides its customers with an experience that is aligned with our values."

Within the comprehensive portfolio of unparalleled skincare innovations are cleansing oils and waters, a cream-based eye makeup remover as well as a variety of clay masks, facial serums, and moisturizing lotions. The product line will be showcased with beautifully designed displays to take the customer on a sensory journey through Australia and will range from $23 to $40

"We are pleased to introduce Coast to Coast to our selection at ULTA Beauty," says ULTA Chief Merchandising Officer, Janet Taake. "We believe that this line of high-performance, 100% natural products will be a perfect fit for ULTA Beauty and our customers."

About Coast to Coast Australia

Born in 2009, Coast to Coast is a unique Australian skincare brand that draws on the power of indigenous Australian ingredients and combines it with the very best in modern science to deliver natural skin care solutions. Coast to Coast is committed to offering honest skincare made from a complex balance of Australian organic ingredients, native botanicals, herbal extracts and essential oils, just as nature intended. Coast to Coast products are 100% natural and do not contain artificial colors, fragrances or synthetic chemicals, and are not tested on animals. Every product was conceived, grown, designed and made in Australia. For more information on Coast to Coast Australia, please visit www.coasttocoastaustralia.com.au.

About ULTA Beauty

ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. ULTA Beauty also offers a full-service salon in all of its stores. As of November 2, 2013 the Company operates 664 retail stores across 46 states and also distributes its products through the Company's website: www.ulta.com

Contact:
Linsey Tilbor
212-986-7000
ltilbor@behrmanpr.com

SOURCE Coast to Coast

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