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Zero Motorcycles/Scot Harden Recipient of 2014 American Motorcyclist Association Award

Recognized for Pioneering Work in Bringing New Riders to the Sport

SANTA CRUZ, CA -- (Marketwired) -- 03/04/14 -- Zero Motorcycles, the global leader in the electric motorcycle industry, was recently awarded one of the American Motorcyclist Association's (AMA) 2014 Special Recognition Awards. Zero Motorcycles and Scot Harden, Vice President of Marketing and AMA Hall of Famer, have received the AMA Bessie Stringfield Award which is given in honor of AMA Motorcycle Hall of Famer Bessie Stringfield and recognizes efforts to introduce motorcycling to new or underserved markets. Zero Motorcycles and Scot Harden were specifically recognized for their continued efforts in the field of electric motorcycles and the positive impact and message they have sent to both the mainstream media and potential new consumers entering the market. Zero Motorcycles recently launched their 2014 model line-up with the longest range production electric motorcycle, the Zero S.

"The American Motorcyclist Association does a tremendous job protecting rider's rights and advocating for the sport we love so much. It's a thrill and an honor to be recognized by such an esteemed organization. Our passionate and dedicated team at Zero Motorcycles continues to work towards building the best electric motorcycles ever conceived," said Scot Harden, Vice President of Marketing, Zero Motorcycles. "The Zero design and engineering team have developed a line of all-electric motorcycles that are great looking, economical to own, easy on the environment and most important of all a blast to ride. The motorcycle industry is always growing, always advancing and I am thrilled to be a part of a team that is making such positive impact."

The 2014 AMA Awards recipients were chosen by the AMA Board of Directors based on their contributions to the motorcycle industry and promotion of the motorcycle lifestyle. Zero Motorcycles was recognized for their work towards the continued advancement and innovation in the electric motorcycle sector and ever growing product line-up. The new 2014 model line represents an evolution of an already cutting edge product line with several new features of the 2014 model line largely revolving around refining general motorcycle componentry and design.

Propelled by the most advanced technology in the industry, the 2014 Zero Motorcycles line offers several fully electric motorcycles including the Zero S, Zero DS, Zero FX, and new for 2014, the Zero SR. The new line features newly designed bodywork elements, neatly integrated componentry, improved braking and better handling on account of new larger diameter forks and triple clamps. Also new for 2014 is a new Z-Force® Power Tank accessory that allows riders to travel up to 171 miles in the city or 88 miles on the highway. Zero's entire model line offers a liberating ownership experience with its maintenance-free powertrain, penny per mile 'fuel' cost and powerful acceleration.

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Every model is designed and built in California. Zero is determined to be the pre-eminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

FOR MEDIA: For more information, contact (951) 719-1040 or [email protected]. For press information, videos and photos go to www.zeromotorcycles.com/press.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line, including the Zero S, Zero SR, Zero DS, and Zero FX motorcycles, visit: www.zeromotorcycles.com.

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