|By Marketwired .||
|March 4, 2014 09:18 AM EST||
COLUMBIA, MD -- (Marketwired) -- 03/04/14 -- Social Ingot, the industry's most expansive casual games ad platform, today announced that it has hired advertising veteran, Bob Lonigro, as executive vice president of Advertising Sales. Based in New York, Lonigro leads the company's monetization of its ad platform, which enables advertisers to leverage its network of 100MM casual gamers and provides an intelligent media solution that addresses the complex challenges of this dynamic advertising marketplace.
"I'm thrilled to be a part of such a technologically forward company -- one that is attuned to both user experience and advertiser campaign results," stated Lonigro. "I look forward to building on the outstanding ad solutions and client services that Social Ingot has developed to date."
"We're excited to have Bob join the Social Ingot team. He brings years of ad sales success and is well respected by his clients for his consultative marketing and sales approach," said Paul Capriolo, Social Ingot's CEO.
Prior to joining Social Ingot, Lonigro was vice president of Advertising Sales at SocialVibe (now True[X] Media) where he oversaw client and agency relationships. Lonigro previously was an executive of Media Sales at Electronic Arts' Pogo.com where he built and ran the digital in-game sales team and oversaw ad revenue of the casual games and in-game advertising divisions. Lonigro has also held senior positions at IAC and GeoCities.com where he was among the first people to effectively monetize digital communities and was instrumental in the company's $4.6 billion acquisition by Yahoo!.
About Social Ingot
Social Ingot is a casual game advertising platform driving targeted interactive campaigns to users, building positive brand associations for companies and providing a measurable and guaranteed return on their media spend. A subsidiary of Social Growth Technologies, Social Ingot's advertisers reach 100MM gamers in the U.S. each month through desktop and mobile devices. For more information on Social Ingot, visit www.socialingot.com.
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