|By PR Newswire||
|March 4, 2014 10:17 AM EST||
PARIS, March 4, 2014 /PRNewswire/ -- MIPTV announces today that Maurice Levy, Chairman and Chief Executive Officer of Publicis Groupe, will give a keynote address on Tuesday 8 April, 16.30-17.00, as part of MIPTV's Media Mastermind Keynote Series. Organised by Reed MIDEM, MIPTV will take place in Cannes, France, from 7-10 April 2014.
Publicis Groupe is the world's third largest advertising and communications group and Maurice Levy is widely recognized as one of the leading figures in the communications industry. Maurice Levy is a visionary in leading the digital transformation of advertising by embracing content marketing and innovative communication strategies on all platforms. Publicis Groupe fosters partnerships with a number of Internet giants and influential digital players.
During his keynote address entitled ''The Future of Content Is Digital,' Maurice Levy will discuss how TV and advertising are increasingly facing common challenges, from how to create great content to retain viewer attention, to building and monetizing an audience.
Under his stewardship, Publicis Groupe has been transformed into a global powerhouse of top creative advertising and marketing agencies, and is today a pioneer in digital and online communications.
Mr. Levy has been awarded numerous accolades for his contributions to the communications and advertising industries, and his promotion of tolerance and diversity.
Since January 2014, he is the Chairman of the International Board of Governors (IBoG) of the Peres Center for Peace, and the first chairman of the MEI (Media, Entertainment and Information) Board, a division of the World Economic Forum.
Mr. Levy's keynote takes place on the eve of MIPTV's first MIP Digital Fronts (Wednesday 9 and Thursday 10 April) which include showcases by founding partners YouTube and Maker Studios as well as presentations by creators and digital studios including: Fox Digital Studio, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum, Jimmy Lee and SXM Productions. In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at the MIP Digital Fronts, including Orangina-Schweppes, Jaguar Land Rover, Pernod Ricard–Jameson Whiskey, Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M.
US restaurant chain Chipotle Mexican Grill has been named MIPTV Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York-based studio Piro, which will be presented as part of the MIP Digital Fronts.
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About MIPTV- MIPTV - now in its 51st year - is the world's most powerful and prestigious market and creative incubator for content on every screen. In early April, professionals from across the TV and digital entertainment spectrum gather in Cannes, France for four days of intensive networking, trading, screenings, and high-level conferences and keynotes. MIPTV is also a key venue for early-stage development and financing deals, content acquisitions and programme sales. Meanwhile, the MIPCube forum - an integral part of the MIPTV week - explores the ways in which technology and creativity are working together to enrich and reinvent the viewing experience. The weekend prior to MIPTV sees the MIPDoc and MIPFormats showcases, now recognised as among the world's most influential events for the non-fiction and unscripted programming industries. www.miptv.com
About Reed MIDEM – Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, LeWeb Paris and London for internet forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and retail real estate sectors. www.reedmidem.com
About Reed Exhibitions - Reed Exhibitions is the world's leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com
SOURCE Reed MIDEM
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