|By Marketwired .||
|March 4, 2014 11:39 AM EST||
LISBON, PORTUGAL -- (Marketwired) -- 03/04/14 -- UOL BoaCompra, the leader in emerging markets and digital goods payments throughout Latin America, today announced its launch into one of the most promising online games markets in the region - Colombia, and also Peru. With the launch of these two markets, UOL BoaCompra now offers 34 new additional local payment methods including the company's own currency, BoaCompra GOLD, enabling international game companies to access a rapidly growing online population.
Colombia's internet penetration rate has grown to 55 percent of the total population, while Peru's internet penetration has increased 10 percent over the past year to 36 percent; demonstrating remarkable improvement and room for further growth in e-commerce. However, a staggering 90 percent of those online do not have access to international credit cards in these markets to make purchases online, as Colombia and Peru are still cash-based countries. UOL BoaCompra's portfolio of localized payment options will now allow gamers to use their preferred payment method with the greatest accessibility and ease.
"After really taking the time to understand the realities of each market; running our own market research, gathering feedback and using that analysis towards implementing the best solution - we are now able to cover 99 percent of the online market in both Colombia and Peru," said Fernando Estevez Vazquez, former PayPal employee and Head of International Payments & Strategy at UOL BoaCompra.
"This expansion creates an incredible opportunity for our partners to start investing in these countries, because they can really monetize and channel their products there; we are talking 90 percent more coverage on average than international credit cards," said Julian Migura, Global Director of Business Development, UOL BoaCompra.
UOL BoaCompra currently works with more than 170 game developers and publishers to monetize their games throughout emerging markets in Latin America, southern Europe and Turkey. The company's latest full-service payments launch into Colombia and Peru is part of a greater development to provide the most in-depth and comprehensive coverage in each country and create the first Latin American e-wallet for gamers, and a complete solution for game developers and publishers looking to bring their titles to this region.
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms in Latin America, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL, BoaCompra's game portals aggregate more than 1.2 billion page views per month and the company offers its own currency in more than 120,000 POS across LATAM. Several of the largest gaming companies including Valve, EA, Riot Games, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets including Brazil and most recently, Turkey. For more information, please visit www.boacompra.com and keep up-to-date on the latest news at http://www.boacompra.eu/blog/.
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