|By PR Newswire||
|March 4, 2014 12:35 PM EST||
SUNRISE, Fla., March 4, 2014 /PRNewswire/ -- NaturaNectar™ (www.naturanectar.com), the first and leading developer of functional natural supplements from premium Brazilian bee propolis, is showcasing its newly rebranded and repackaged, award-winning, and customer-focused line of health products at this year's Natural Products Expo West (NPEW) in Anaheim, Calif., March 7-9.
The new design highlights all the benefits of NaturaNectar's functional supplements on easy-to-use packaging for consumers to effortlessly recognize the brand and understand the benefits of each product. This is particularly achieved through its new "My Wellness Zone™" feature -- a concise and attractive chart with detailed information about human body systems and cells supported by each product and relevant to consumer's needs.
"This is an exciting time for our company and especially for our line of products," said J.L. Paes-Leme, co-Founder and CEO of NaturaNectar, "My Wellness Zone™ is a simple and effective way to communicate the benefits being delivered to our clients and retailers. This is made possible because of our company's unique combination of the largest scientific library on bee propolis, our commercially-viable access to the exotic Brazilian Red Propolis, and most importantly, our exclusive Green Extraction™ technology."
The company has invested in market research and new branding through Christie Communications of Santa Barbara, Calif. "As NaturaNectar's PR, Marketing, and Design arm, Christie Communications has successfully re-aligned and repositioned our brand and packaging to today's natural products industry and market needs."
NaturaNectar's growing and award-winning product line of doctor-formulated supplements and products include: Red Bee Propolis, Green Bee Propolis, Bee Propolis Trio, EaseFemin Menopausal Support, and the Guardian line of products which includes Immune Guardian™, Gastro Guardian™, Throat Guardian™, and the recently launched Nasal Guardian™.
NaturaNectar products are distributed in select WholeFoods, and independent health food stores nationwide and online. For a list of retail stores, visit www.naturanectar.com or call (800) 609-7794.Find NaturaNectar on Facebook and Twitter (@NaturaNectar).
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