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Swimwear Anywhere, Inc. Launches New E-Commerce Sites

FARMINGDALE, N.Y., March 4, 2014 /PRNewswire/ -- Swimwear Anywhere, Inc. is proud to announce the launch of e-commerce sites for brands Roxanne and Gabar on February 20, 2014. These mark the 4th and 5th e-commerce sites for Swimwear Anywhere, following the steps they've taken for sister brands Coco Reef, Coco Rave, and Beach House. 

Swimwear Anywhere, Inc. is the largest privately held swimwear manufacturer in North America, designing, manufacturing, and marketing a large portfolio of in-house and licensed swimwear brands. 

Each line is geared towards a sophisticated, active woman, with moderate pricing ranging from $69 to $85. Key silhouettes include one-piece swimsuits, swim sets, and swim dresses in a range of chlorine-resistant prints, colors, and textures.

Roxanne offers a line of fashion forward prints for the traditional woman, offering a variety of silhouettes with bra sizing. Bra sizing allows for a more customized fit, while tummy control panels offer all day comfort and fit.  One-piece swimsuits and swim dresses are key silhouettes, providing body-conscious, modest coverage. 

Designed for the more active, yet still traditional woman, Gabar offers flattering prints and textures to compliment your body. Chlorine-resistant pieces provide durability throughout years of swimwear use. Swim sets, one-piece swimsuits, and swim dresses with tummy control and a range of leg lines provide several options for finding the perfect fit.

These two e-commerce sites will initially feature Cruise 2014 styles, and evolve throughout each season, providing a constant source of new styles for customers. 24-hour-a-day shopping and free ground shipping within the US provides customers with convenient options for placing and receiving orders. Additionally, the development of a universal site and cart for all Swimwear Anywhere brands allows for easy cross-brand shopping and batched shipping.

"E-commerce allows us to reach our customers on a more personal level than ever before, allowing them direct access to the brand," says Jeremy Tongish, Director of Merchandising for Swimwear Anywhere, Inc. "We are confident in these ventures, and look forward to a closer relationship with both existing and future Roxanne and Gabar customers."

For more information, please contact Kristen Catania, [email protected], 631-420-1400.

SOURCE Swimwear Anywhere, Inc.

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