|By ACN Newswire||
|March 5, 2014 02:48 AM EST||
Singapore, Mar 5, 2014 - (ACN Newswire) - Marketers, PR practitioners, educators, NPOs, it seems that almost everyone is scratching their heads trying to figure out how they can engage the young netizens. Over the past few years, we have seen many organisations jumping into the social media bandwagon to win the hearts of 18-35 young netizens, yet it remains a tough market to crack.
What many organisations failed to understand is that the Digital Generation has been raised with their own set of ideals, and spreading traditional campaign messages over digital channels without truly understanding their values may lead to negative viral causing reputational damage to their brands.
Unswayed by pure advertising, these "digital natives" take sales pitches with a pinch of salt. Brands wanting to carve a niche in this market need to engage youth in initiatives that create mutual value. Progressively, brands like Red Bull and Lenovo have begun to engage the Millennials as partners in the process of co-creating consumer experience, giving them an important role to play while garnering their trust. Companies such as Unilever are also actively building social credibility through causes that this segment cares about.
Proliferation of new media channels adds complexity to the already challenging task. Today, it's no longer enough to rely solely on mainstream social media channels such as Facebook, which has reported decline of 11 millions young users since 2011 as alternative platforms like Instagram, Pinterest, Tumblr, WeChat and Snapchat become increasingly ubiquitous among the young netizens.
However, brands should not commit the mistake of lumping the entire 18-35 segment into a single demographic. In order to create meaningful connection with the "digital natives", brands need to profile each consumer to their specific needs and interests. Brands like AXA, Dell and Domino's Pizza make use of advanced analytics and predictive modeling to offer targeted offers across different customer lifecycle.
To address the above challenges, Pacific Conferences has organised "Engaging the Digital Generation" conference in Singapore (5-6 May 2014) and Hong Kong (8-9 May 2014). Key experts from Samsung, AXA, Microsoft, Unilever, AIA, Dell, Lenovo, Singapore Grand Prix (F1) Domino's Pizza, F J Benjamin, JobsDB and many others will share how they stay in the forefront with fresh strategies such as co-creation, predictive modeling, cause engagement, influencer strategy, content marketing, social and mobile CRM, etc.
Delegates can enjoy a special price if they register before the following dates:
- $300 off for registrations before 21 March 2014
Event Details Title: Engaging the Digital Generation Date & Venue: 5-6 May 2014, Sheraton Towers, Singapore 8-9 May 2014, Regal Hongkong Hotel, Hong Kong Organiser: Pacific ConferencesFull programme can also be found at: http://www.conferences.com.sg/MY10-ACN.htm
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at www.conferences.com.sg
Source: Pacific Conferences
Ms Charmaine Neo Tel: +65 6592 7352 Email: [email protected]
Copyright 2014 ACN Newswire. All rights reserved.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Apr. 29, 2017 05:15 PM EDT Reads: 1,238
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 29, 2017 05:15 PM EDT Reads: 1,561
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Apr. 29, 2017 05:00 PM EDT Reads: 1,620
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Apr. 29, 2017 04:45 PM EDT Reads: 3,356
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Apr. 29, 2017 04:00 PM EDT Reads: 1,037
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
Apr. 29, 2017 04:00 PM EDT Reads: 6,819
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Apr. 29, 2017 03:30 PM EDT Reads: 1,330
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 29, 2017 03:00 PM EDT Reads: 1,638
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Apr. 29, 2017 03:00 PM EDT Reads: 695
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 29, 2017 02:45 PM EDT Reads: 1,795
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Apr. 29, 2017 02:30 PM EDT Reads: 2,487
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
Apr. 29, 2017 02:30 PM EDT Reads: 2,651
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Apr. 29, 2017 01:45 PM EDT Reads: 1,831
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Apr. 29, 2017 01:30 PM EDT Reads: 2,932
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
Apr. 29, 2017 01:15 PM EDT Reads: 1,613