|By Business Wire||
|March 5, 2014 04:00 AM EST||
Visual IQ, the leading cross channel marketing attribution software provider, today announced that Executive Director, Adit Abhyankar, will lead a roundtable debate entitled Come Data With Me at The Drum’s Digital Convergence conference at 11am on Wednesday 12th March 2014. The event is being held at America Square Conference Centre, London.
During the roundtable, Abhyankar will invite attendees to defend and challenge how they make and optimise their marketing decisions. The session will explore big data fact and fiction and will demonstrate ways of harnessing its full potential in today’s complex, multi-channel marketing environment.
Attendees will discuss:
- How different choices of measurement methodology can affect and potentially bias marketing decision-making
- How to distinguish between channels that harvest demand and those that create demand
- Best practices for the optimisation of omni-channel performance
- How to make the leap from data analysis to optimisation
- Which factors inhibit companies from obtaining value from big data
The Drum’s Digital Convergence conference will feature a select group of leading edge marketers who will examine how the convergence of marketing silos is affecting how consumers make purchasing decisions and the implications this has for marketers promoting their brands.
To find out more, or to request a place to attend, please visit the Digital Convergence website at www.thedrum.com/digitalconvergence.
About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Dec. 9, 2016 08:00 AM EST Reads: 977
Dec. 9, 2016 07:45 AM EST Reads: 1,192
Dec. 9, 2016 07:00 AM EST Reads: 4,348
Dec. 9, 2016 06:00 AM EST Reads: 823
Dec. 9, 2016 05:00 AM EST Reads: 3,141
Dec. 9, 2016 04:45 AM EST Reads: 504
Dec. 9, 2016 04:30 AM EST Reads: 1,036
Dec. 9, 2016 04:15 AM EST Reads: 1,458
Dec. 9, 2016 04:15 AM EST Reads: 3,560
Dec. 9, 2016 04:00 AM EST Reads: 593
Dec. 9, 2016 04:00 AM EST Reads: 6,346
Dec. 9, 2016 03:30 AM EST Reads: 503
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Dec. 9, 2016 03:00 AM EST Reads: 428
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Dec. 9, 2016 02:15 AM EST Reads: 6,237
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Dec. 9, 2016 02:00 AM EST Reads: 3,079