|By Kevin Benedict||
|March 5, 2014 01:27 PM EST||
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week. I am specifically targeting market size and market trend information.
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EBay India has launched a new initiative that seeks to further promote mobile commerce throughout India. The new initiative is called "Deals@10PM" and is meant to encourage consumers to shop in the evening. Read Original Content
Twelve months ago mobile commerce or m-commerce was a minor revenue-generating side of the business. Today it makes up nearly 30 percent of the revenues enjoyed by e-commerce companies and one that's seeing more and more investment pouring in. Read Original Content
MasterCard has announced its MasterPass mobile payments wallet will be available for making in-app purchases as well as the already existent option for merchants to embed the transaction type into their e- and m-commerce websites. Read Original Content
Catavolt is the most secure way to rapidly build mobile apps that work with all enterprise systems and all mobile devices. IT departments rest easy with Catavolt's industry-leading "No Data at Rest" security platform, and a no-coding app creation approach that efficiently addresses the backlog of business requests for mobile apps. Business users receive apps that are custom-tailored to their business process, and a high-performance, native user experience that fully utilizes the devices they carry today. This newsletter is sponsored in part byCatavolt.
According to a study by e-commerce marketing solution provider Custora, the proportion of e-commerce site visits from smartphones and tablets surged from 25 percent in the 2012 holiday season to 40 percent in the same period in 2013. Read Original Content
Results from a Fits.me mobile commerce survey showed that among the respondents, 85 percent had used a desktop or a laptop computer to complete their most recent purchase online. Eleven percent had used a tablet, while online four percent had used a smartphone, and a mere one percent used one of shop's in-store kiosks for completing their most recent online order. Read Original Content
Many participants in a new PwC U.S. Retail & Consumer survey find mobile screens too small and retailers' m-commerce sites too clunky. They prefer to navigate e-commerce on their own rather than put up with less than ideal offerings from their favorite stores. Read Original Content
More people plan to conduct mobile commerce transactions this year than they did last year, finds mobile advertising company InMobi. Eighty-three percent of survey respondents worldwide, a 15 percent increase from 2013, plan to conduct mobile commerce in the next year. Read Original Content
A survey conducted by Fits.me found that while 30 percent of clothing purchases made via safe shopping online originated from smartphones and tablets, this is actually representative of just 15 percent of the British population. Read Original Content
OpenTable, which allows diners to reserve tables via a computer or mobile app, seats 14 million diners a month across more than 31,000 restaurants. Now the company is hoping to once again transform the restaurant industry by giving customers the ability to pay for their meals with their phones. Read Original Content
New Media Insight Group, Inc., has introduced a mobile payment solution, CloudPay, that is revolutionizing the mobile payments industry. CloudPay reduces merchant transaction fees by as much as 80 percent by accepting payments on any smartphone or WiFi-enabled device. Read Original Content
Standard Bank has seen the number of payments to mobile wallets in Kenya increase by 300 percent in 2013 with both Kenya and Nigeria leading other African nations in terms of the adoption of mobile payment technology. Read Original Content
Visa and MasterCard are trying to make mobile payments a lot more accessible as they both announce support for a new way to pay over NFC. The new process is called Host Card Emulation, and it's supported by both Android KitKat and BlackBerry 10. Read Original Content
OTP Bank Hungary has become the first European bank to launch a digital wallet with an integrated MasterPass application programing interface, according to announcements from MasterCard and app developer Cellum. Read Original Content
OpenX Technologies recently unveiled Native O|X, "the first global, Real-Time Bidding exchange specifically for mobile-first native ads." The exchange enables all app developers and publishers to apply the full power and scale of programmatic buying to native in-stream ad formats. Read Original Content
Gemalto , the world leader in digital security, has published a new survey that reveals the willingness of respondents to engage with mobile marketing The research shows Dubai residents are particularly receptive to targeted campaigns. Read Original Content
Recent Articles by Kevin Benedict
The First Article on How You Truly Implement the Internet of Things
The Internet of Things Comes to the Smartphone
Mobile Expert Interview: SAP's Adam Stein on Enterprise Mobility Strategies
Mobile Expert Interview: SAP's Martin Heisig at MWC14
Mobile Expert Interview: SAP's Dinesh Sharma at MWC14
Mobile Expert Interview: SAP's Mimi Spier on Big Data, Analytics, IoT and Enterprise Mobility
Mobile Expert Interview: Microsoft's Rob Tiffany on Mobile Strategies for Device Management
Mobile Expert Interview: Micron's Michael Rayfield on the Latest Developments in Mobility
Mobile Expert Interview: VMware's Sanjay Poonen on Their Acquisition of AirWatch
Mobile Expert Interview: Moshe BenBassat CEO of ClickSoftware
Webinars of Note (Recorded)
Rapidly extend any enterprise application to mobile devices without coding, APIs, or integration.
Whitepapers of Note
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
Managing BYOD and Legacy Systems
The Secret to Enterprise Mobile Application Adoption
Secure BYOD Apps in a Mobile World
Solving The Mobile Developer Scarcity Problem
The True Cost of Mobility
Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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