Welcome!

News Feed Item

Innovative Eyewear from PreTesting offers Fortune 500 Companies new Marketing Insights

Marketing Research Experts Continue to Surprise with New ShelfGaze Technology

TENAFLY, N.J., March 5, 2014 /PRNewswire/ -- PreTesting Group, a New Jersey based Marketing Research firm, is now offering a brand new expansion of their ShelfGaze consumer behavior tracking technology. The new expansion includes mobile package recognition software that allows completely passive testing of shoppers' behaviors in store, and will give brands an in-depth look into consumers' interaction with their products. 

Through PreTesting’s ShelfGaze technology, these seemingly ordinary eyeglasses capture valuable consumer insights while customers shop.

The expansion, coming in the form of a seemingly ordinary pair of eyeglasses, works by tracking volunteer shoppers' eye movements, measuring noting patterns, consideration, and other key insights. These insights can then be used by brands to discover the effect that packaging, location, and display have on the shoppers' behavior, and make adjustments to their packaging or in-store displays to increase exposure, and in turn, increase sales.

To gather these insights, PreTesting gives volunteer shoppers a pair of the eyeglasses and ask them to shop regularly; explaining only that their behaviors in the store will be tracked. For example, when a company that manufactures cleaning products recently came to PreTesting to find out what kind of exposure their products are getting in stores, PreTesting put the new ShelfGaze technology to work. After recruiting shoppers to wear the glasses while in the supermarket, PreTesting tracked shoppers' actions in the household products aisle, noting where they looked first, what products they looked at and touched, and ultimately, what products they purchased.  These shoppers were not told to shop for or look for a specific product, making the resulting data completely authentic.

In addition to ShelfGaze, PreTesting offers their clients, many of whom are Fortune 500 companies, a wide variety of other services that are innovating consumer behavior research. The most notable of these services, saccadic tracking (or saccadic e-motion), tracks micro-saccades, or small vibrations the eye makes when the brain wants more visual information. These mini-movements indicate how engaged a person is in what they're seeing, and are often used by advertising agencies to measure the success of commercials, advertisements, and brand packaging. 

By offering ShelfGaze, Saccadic E-Motion, and a wide variety of other testing mechanisms, Dan Morris, President of PreTesting, hopes to continue to offer brands a deep dive into the mind of their consumers, allowing them to continue to make products their customers love. "It's really a win-win," says Dan, "when you can help a brand have a better interaction with their consumer.  When a consumer enjoys their interaction with a brand, they get satisfaction from it. Their brand loyalty increases, and then that brand continues to grow."

To stay updated on ShelfGaze and PreTesting Group's innovations in the field of consumer behavior, or to find out how your brand can benefit from PreTesting's 360-approach to marketing insights, please visit www.pretesting.com.

Founded in 1983 by Lee Weinblatt, The PreTesting Group is the leader in real-world package and advertisement copy testing. The company offers a wide range of products and services designed to empower clients through superior methodology, excellent service and tailored-fit support. PreTesting group holds patents to some of the most important innovations to marketing and behavioral research, and continues to be on the leading edge of new technology in the sector. 

BBG Public Relations is a full-service communications firm located in Westchester, New York. Founded in 2007, BBG PR provides a wide range of public relations services to Small and Medium Businesses in the New York region. 

Photo - http://photos.prnewswire.com/prnh/20140305/NY66585

SOURCE PreTesting Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...