Click here to close now.



Welcome!

News Feed Item

Innovative Eyewear from PreTesting offers Fortune 500 Companies new Marketing Insights

Marketing Research Experts Continue to Surprise with New ShelfGaze Technology

TENAFLY, N.J., March 5, 2014 /PRNewswire/ -- PreTesting Group, a New Jersey based Marketing Research firm, is now offering a brand new expansion of their ShelfGaze consumer behavior tracking technology. The new expansion includes mobile package recognition software that allows completely passive testing of shoppers' behaviors in store, and will give brands an in-depth look into consumers' interaction with their products. 

Through PreTesting’s ShelfGaze technology, these seemingly ordinary eyeglasses capture valuable consumer insights while customers shop.

The expansion, coming in the form of a seemingly ordinary pair of eyeglasses, works by tracking volunteer shoppers' eye movements, measuring noting patterns, consideration, and other key insights. These insights can then be used by brands to discover the effect that packaging, location, and display have on the shoppers' behavior, and make adjustments to their packaging or in-store displays to increase exposure, and in turn, increase sales.

To gather these insights, PreTesting gives volunteer shoppers a pair of the eyeglasses and ask them to shop regularly; explaining only that their behaviors in the store will be tracked. For example, when a company that manufactures cleaning products recently came to PreTesting to find out what kind of exposure their products are getting in stores, PreTesting put the new ShelfGaze technology to work. After recruiting shoppers to wear the glasses while in the supermarket, PreTesting tracked shoppers' actions in the household products aisle, noting where they looked first, what products they looked at and touched, and ultimately, what products they purchased.  These shoppers were not told to shop for or look for a specific product, making the resulting data completely authentic.

In addition to ShelfGaze, PreTesting offers their clients, many of whom are Fortune 500 companies, a wide variety of other services that are innovating consumer behavior research. The most notable of these services, saccadic tracking (or saccadic e-motion), tracks micro-saccades, or small vibrations the eye makes when the brain wants more visual information. These mini-movements indicate how engaged a person is in what they're seeing, and are often used by advertising agencies to measure the success of commercials, advertisements, and brand packaging. 

By offering ShelfGaze, Saccadic E-Motion, and a wide variety of other testing mechanisms, Dan Morris, President of PreTesting, hopes to continue to offer brands a deep dive into the mind of their consumers, allowing them to continue to make products their customers love. "It's really a win-win," says Dan, "when you can help a brand have a better interaction with their consumer.  When a consumer enjoys their interaction with a brand, they get satisfaction from it. Their brand loyalty increases, and then that brand continues to grow."

To stay updated on ShelfGaze and PreTesting Group's innovations in the field of consumer behavior, or to find out how your brand can benefit from PreTesting's 360-approach to marketing insights, please visit www.pretesting.com.

Founded in 1983 by Lee Weinblatt, The PreTesting Group is the leader in real-world package and advertisement copy testing. The company offers a wide range of products and services designed to empower clients through superior methodology, excellent service and tailored-fit support. PreTesting group holds patents to some of the most important innovations to marketing and behavioral research, and continues to be on the leading edge of new technology in the sector. 

BBG Public Relations is a full-service communications firm located in Westchester, New York. Founded in 2007, BBG PR provides a wide range of public relations services to Small and Medium Businesses in the New York region. 

Photo - http://photos.prnewswire.com/prnh/20140305/NY66585

SOURCE PreTesting Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...