News Feed Item

Innovative Eyewear from PreTesting offers Fortune 500 Companies new Marketing Insights

Marketing Research Experts Continue to Surprise with New ShelfGaze Technology

TENAFLY, N.J., March 5, 2014 /PRNewswire/ -- PreTesting Group, a New Jersey based Marketing Research firm, is now offering a brand new expansion of their ShelfGaze consumer behavior tracking technology. The new expansion includes mobile package recognition software that allows completely passive testing of shoppers' behaviors in store, and will give brands an in-depth look into consumers' interaction with their products. 

Through PreTesting’s ShelfGaze technology, these seemingly ordinary eyeglasses capture valuable consumer insights while customers shop.

The expansion, coming in the form of a seemingly ordinary pair of eyeglasses, works by tracking volunteer shoppers' eye movements, measuring noting patterns, consideration, and other key insights. These insights can then be used by brands to discover the effect that packaging, location, and display have on the shoppers' behavior, and make adjustments to their packaging or in-store displays to increase exposure, and in turn, increase sales.

To gather these insights, PreTesting gives volunteer shoppers a pair of the eyeglasses and ask them to shop regularly; explaining only that their behaviors in the store will be tracked. For example, when a company that manufactures cleaning products recently came to PreTesting to find out what kind of exposure their products are getting in stores, PreTesting put the new ShelfGaze technology to work. After recruiting shoppers to wear the glasses while in the supermarket, PreTesting tracked shoppers' actions in the household products aisle, noting where they looked first, what products they looked at and touched, and ultimately, what products they purchased.  These shoppers were not told to shop for or look for a specific product, making the resulting data completely authentic.

In addition to ShelfGaze, PreTesting offers their clients, many of whom are Fortune 500 companies, a wide variety of other services that are innovating consumer behavior research. The most notable of these services, saccadic tracking (or saccadic e-motion), tracks micro-saccades, or small vibrations the eye makes when the brain wants more visual information. These mini-movements indicate how engaged a person is in what they're seeing, and are often used by advertising agencies to measure the success of commercials, advertisements, and brand packaging. 

By offering ShelfGaze, Saccadic E-Motion, and a wide variety of other testing mechanisms, Dan Morris, President of PreTesting, hopes to continue to offer brands a deep dive into the mind of their consumers, allowing them to continue to make products their customers love. "It's really a win-win," says Dan, "when you can help a brand have a better interaction with their consumer.  When a consumer enjoys their interaction with a brand, they get satisfaction from it. Their brand loyalty increases, and then that brand continues to grow."

To stay updated on ShelfGaze and PreTesting Group's innovations in the field of consumer behavior, or to find out how your brand can benefit from PreTesting's 360-approach to marketing insights, please visit www.pretesting.com.

Founded in 1983 by Lee Weinblatt, The PreTesting Group is the leader in real-world package and advertisement copy testing. The company offers a wide range of products and services designed to empower clients through superior methodology, excellent service and tailored-fit support. PreTesting group holds patents to some of the most important innovations to marketing and behavioral research, and continues to be on the leading edge of new technology in the sector. 

BBG Public Relations is a full-service communications firm located in Westchester, New York. Founded in 2007, BBG PR provides a wide range of public relations services to Small and Medium Businesses in the New York region. 

Photo - http://photos.prnewswire.com/prnh/20140305/NY66585

SOURCE PreTesting Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...