Click here to close now.


News Feed Item

Innovative Eyewear from PreTesting offers Fortune 500 Companies new Marketing Insights

Marketing Research Experts Continue to Surprise with New ShelfGaze Technology

TENAFLY, N.J., March 5, 2014 /PRNewswire/ -- PreTesting Group, a New Jersey based Marketing Research firm, is now offering a brand new expansion of their ShelfGaze consumer behavior tracking technology. The new expansion includes mobile package recognition software that allows completely passive testing of shoppers' behaviors in store, and will give brands an in-depth look into consumers' interaction with their products. 

Through PreTesting’s ShelfGaze technology, these seemingly ordinary eyeglasses capture valuable consumer insights while customers shop.

The expansion, coming in the form of a seemingly ordinary pair of eyeglasses, works by tracking volunteer shoppers' eye movements, measuring noting patterns, consideration, and other key insights. These insights can then be used by brands to discover the effect that packaging, location, and display have on the shoppers' behavior, and make adjustments to their packaging or in-store displays to increase exposure, and in turn, increase sales.

To gather these insights, PreTesting gives volunteer shoppers a pair of the eyeglasses and ask them to shop regularly; explaining only that their behaviors in the store will be tracked. For example, when a company that manufactures cleaning products recently came to PreTesting to find out what kind of exposure their products are getting in stores, PreTesting put the new ShelfGaze technology to work. After recruiting shoppers to wear the glasses while in the supermarket, PreTesting tracked shoppers' actions in the household products aisle, noting where they looked first, what products they looked at and touched, and ultimately, what products they purchased.  These shoppers were not told to shop for or look for a specific product, making the resulting data completely authentic.

In addition to ShelfGaze, PreTesting offers their clients, many of whom are Fortune 500 companies, a wide variety of other services that are innovating consumer behavior research. The most notable of these services, saccadic tracking (or saccadic e-motion), tracks micro-saccades, or small vibrations the eye makes when the brain wants more visual information. These mini-movements indicate how engaged a person is in what they're seeing, and are often used by advertising agencies to measure the success of commercials, advertisements, and brand packaging. 

By offering ShelfGaze, Saccadic E-Motion, and a wide variety of other testing mechanisms, Dan Morris, President of PreTesting, hopes to continue to offer brands a deep dive into the mind of their consumers, allowing them to continue to make products their customers love. "It's really a win-win," says Dan, "when you can help a brand have a better interaction with their consumer.  When a consumer enjoys their interaction with a brand, they get satisfaction from it. Their brand loyalty increases, and then that brand continues to grow."

To stay updated on ShelfGaze and PreTesting Group's innovations in the field of consumer behavior, or to find out how your brand can benefit from PreTesting's 360-approach to marketing insights, please visit

Founded in 1983 by Lee Weinblatt, The PreTesting Group is the leader in real-world package and advertisement copy testing. The company offers a wide range of products and services designed to empower clients through superior methodology, excellent service and tailored-fit support. PreTesting group holds patents to some of the most important innovations to marketing and behavioral research, and continues to be on the leading edge of new technology in the sector. 

BBG Public Relations is a full-service communications firm located in Westchester, New York. Founded in 2007, BBG PR provides a wide range of public relations services to Small and Medium Businesses in the New York region. 

Photo -

SOURCE PreTesting Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...