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DCR Strategies and NextView Technologies Partner on Quickly Deployable "Next Generation" Rewards

TORONTO, ONTARIO -- (Marketwired) -- 03/05/14 -- DCR Strategies Inc. ("DCR"), winner of the 2014 Paybefore Top Motivator award and NextView Technologies Ltd. ("NVT"), a leading secure data and digital rewards delivery platform provider have entered into a joint venture. Together, DCR and NVT will bring consumers innovative rewards solutions, including digital receipt validation, tear codes and on-package codes that customers can redeem instantly, anywhere in the world, with corporate co-branded prepaid debit cards. The joint venture allows DCR and NVT to fill an increasing demand for consumer rewards in the consumer-packaged goods, retail and manufacturing sectors. This strong strategic fit results from a business relationship that began three years ago. It leverages the companies' respective strengths and shared values. Both DCR and NVT aim to optimize their clients' business operations and consumer satisfaction.

"We are pleased to announce NextView as our partner in delivering cutting-edge reward solutions to corporate customers on a world-wide basis," states Diana Fletcher, President of DCR Strategies Inc. "NextView's innovative and proprietary Consumer Information & Awards Solutions Platform enables retailers to offer product specific, promotion specific or demographics-based campaigns that can be managed with mobile devices and spent via prepaid cards. When it comes to incentives, our joint venture is a unique and powerful combination."

"We are extremely excited about our joint venture with DCR Strategies," states Eric Miller, CEO of NextView Technologies Ltd, "The scope and reach of DCR 's customer footprint, both in rewards and in prepaid generally, is a perfect match for our rules-based, real-time qualification, validation, instant digital rewards delivery and forensic risk mitigation tools. "Together, DCR and NVT will leverage our respective solutions in a way that will significantly simplify the process for corporate customers to quickly and easily deploy rewards solutions that typically generate a 5X profitability multiplier for every $1 of increased customer loyalty."

ABOUT DCR STRATEGIES INC. / TRUCASH

DCR Strategies Inc., is a market leader in prepaid programs for Incentive-based Prepaid Cards, Debit Cards, Loyalty Products, Payroll and Government Solutions, along with the unique proprietary points-to-cash Loyalty Platform, TruCash. From flexible payment products to proven loyalty solutions, DCR Strategies Inc. (DCR) brings ideas and technology together to help satisfy the world's payment and affinity needs. Founded in 2002, DCR has grown to become a market leader in the prepaid and loyalty space servicing more than 30 global markets with hundreds of customers that reach millions of users all around the world. A thought leader in the prepaid space, DCR Strategies is also on Twitter, Facebook, LinkedIn and Google+.

ABOUT NEXTVIEW

NextView Technologies Ltd. is an innovative data and digital reward delivery solutions company whose team is renowned for their expertise in technology and prepaid payment solutions. NextView delivers best-in-class technology with unrivaled speed, stability, redundancy and unlimited global scalability. NextView's proprietary Consumer Information & Awards Solutions Platform uniquely qualifies and validates reward submissions and instantly delivers eCodes and digital rewards in a Simple, Safe & SecureO manner. With intrinsic experience in transforming prepaid bank and regulatory security compliance, NVT's incomparable forensic fraud and risk mitigation tools identify and authenticate reward recipients, in real time, preventing payment fraud or unauthorized usage.

Both DCR Strategies/Trucash and NextView Technologies have presence now in North America and the UK.

For more details about Cards, Prepaid Program Management, Incentives or Loyalty or to schedule an interview, please contact Chris Michaelis at 905-212-9507 or Roxanna Kayoumi at 720-214-1735, or e-mail [email protected] or [email protected].

Contacts:
Media Inquiries:
DCR Strategies Inc.
Chris Michaelis
Director of Marketing
800-212-9100, ext. 225
http://corporate.trucash.com/

NextView Technologies Ltd.
Roxanna Kayoumi
Vice President, Marketing
720-214-1735
http://www.nextviewtechnologies.com

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