Welcome!

News Feed Item

Global Smartphone Emerging Markets, Trends, Strategies & Role of Operators in Mobile Ecosystem

DALLAS, Mar 5, 2014 /PRNewswire-iReach/ -- ReportsnReports.com adds "Emerging Markets Will Generate 58% of Smartphone Sales in 2012-2017. Research in Focus: Smartphones" and "Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem" reports to its store.

(Photo: http://photos.prnewswire.com/prnh/20140305/MN77151)

Revolution has been sweeping the mobile telecom world for years with the rise of a new ruler - the Smartphone. In this report, Pyramid Research presents strategies for mobile operators to use in response to the challenges brought by the new situation. It examines strategies such as device portfolios, Smartphone distribution, subsidies, buybacks, trade-ins, reverse subsidies, own-branded devices, handset financing, data-sharing, tablets, OTT services. This report examines the device strategies of five mobile operators in depth: ATandT, MTS, Telefónica, China Unicom and Orange.

Browse complete report on "Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem" @ http://www.reportsnreports.com/reports/276036-smartphone-strategies-how-devices-can-revitalize-the-role-of-operators-in-the-mobile-ecosystem.html.

Introduction and Landscape

Revolution has been sweeping the mobile telecom world for the past few years. Despite being characterized by fast-paced change from its infancy, the industry has been shaken to its foundations by the rise of a new ruler: the Smartphone. Under its reign, traffic has moved from voice to data, and power has shifted from the mobile operators to application development, OTT service providers and most of all the leading OS providers. In the report Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem, Pyramid Research presents strategies for mobile operators to use in response to the challenges brought by the new situation. The report shows how a mobile operator can use its device strategy to reposition its business in order to both defend itself against damage from the Smartphone revolution and to make the most of the many opportunities the revolution has ushered in. It examines strategies such as device portfolios, Smartphone distribution, subsidies, buybacks, trade-ins, reverse subsidies, own-branded devices, handset financing, data-sharing, tablets, OTT services. This report examines the device strategies of five mobile operators in depth. In terms of their business environment and device strategy, each of the five has specific experience that we believe provides valuable insights from which providers from around the globe can learn when drawing up their own strategies: ATandT, MTS, Telefónica, China Unicom and Orange.

Request a Sample copy @ http://www.reportsnreports.com/contacts/RequestSample.aspx?name=276036. Or, Place a direct purchase order @ http://www.reportsnreports.com/Purchase.aspx?name=276036.

Table Of Contents included in this study:

Executive summary

Section 1: Introduction
Section 2: Device strategies - key to reinventing mobile operators in an industry transfigured by Smartphones
Section 3: Operator case studies
List Of Exhibits

Exhibit 1: Smartphone share of total handset sales - global and by region

Exhibit 2: Data as a share of total mobile ARPS, globally and by region

Exhibit 3: Comparison of EBITDA evolution among selected global mobile operators and Apple

Exhibit 4: Central role of mobile operators in pre-iPhone mobile services value chain

Exhibit 5: Partial marginalization of mobile operators in today''s post-iPhone mobile services value chain

Exhibit 6: iOS and Android devices and app stores

Exhibit 7: SWOT analysis of mobile operator device strategies in developed markets

Exhibit 8: SWOT analysis of mobile operator device strategies in emerging markets

Exhibit 9: High-involvement and low-involvement distribution strategies and their pros and cons

Exhibit 10: Mobile churn levels in developed and emerging markets, 2012

Exhibit 11: Vodafone India store revamped under ''Retail of Tomorrow'' initiative

Exhibit 12: "Windows Demo Zones" in MTS retail shops, promoting experimentation with devices

Inquire for discount offered @ http://www.reportsnreports.com/contacts/Discount.aspx?name=276036.

Emerging Markets Will Generate 58% of Smartphone Sales in 2012-2017: Smartphone Research in Focus Q2 2013 research report says More than half of the world's Smartphones were sold in emerging markets in 2012. Globally, Smartphone unit sales grew at a CAGR of 52.7% between 2008 and 2012, reaching 641m. Looking forward, Smartphone sell-through will increase at a CAGR of 18.3% through 2017, reaching 1.5bn units. Our Smartphone Research in Focus, published quarterly, examines trends in theglobal Smartphone market, providing data and analysis on sell-through, operating systems, growth rates, average selling prices and revenue. The reports analyze developments in the various regions of the world as well as in the seven largest markets, while providing data on a set of 14 countries. To put Smartphones in a wider context, they also look at the overall handset market.

Introduction and Landscape

More than half of the world's Smartphones were sold in emerging markets in 2012. Globally, unit sales grew at a CAGR of 52.7% between 2008 and 2012, reaching 641m. Looking forward, Smartphone sell-through will increase at a CAGR of 18.3% through 2017, reaching 1.5bn units. Global handset sell-through, meanwhile, reached 1.6bn units in 2012. We project that the figure will rise to 2.3bn by 2017, translating into a CAGR of 4.9%. As for Android-powered Smartphones, we expect to sell-through will grow at a 20.5% CAGR from 2012 to 2017, when the OS will take 59% of total sell-through. Smartphone ASPs will continue to decline across all regions, albeit at a slightly slower -7% CAGR. Overall, global Smartphone revenue grew by almost 25% in 2012, generating just under $160bn or close to 70% of global handset revenue. Request a Sample copy @ http://www.reportsnreports.com/contacts/RequestSample.aspx?name=276038.

Table Of Contents

Major highlights from this quarter

Handset sell-through trends

By region

By country

By vendor

Smartphone sell-through trends

By region

2013 smartphone pipeline

By country

By vendor

OS competitive landscape

Revenue and ASP trends

Appendix: Country-level forecasts

Appendix: Definitions and methodology

Place a DIRECT PURCHASE ORDER of "Emerging Markets Will Generate 58% of Smartphone Sales in 2012-2017. Research in Focus: Smartphones" research study @ http://www.reportsnreports.com/Purchase.aspx?name=276038. Also, Inquire for discount @ http://www.reportsnreports.com/contacts/Discount.aspx?name=276038.

Browse other reports of this publisher @ http://www.reportsnreports.com/publisher/pyramid-research/.

About Us:

ReportsnReports.com offers research studies on agriculture, energy and power, chemicals, consumer goods, environment, medical devices, healthcare, food and beverages, retail, water, advanced materials and much more.

Media Contact: Priyank Tiwari, ReportsnReports, + 1 888 391 5441, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE ReportsnReports

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.