Welcome!

News Feed Item

Non-GMO Trumps Organic in 2014 Market LOHAS MamboTrack Survey

BOSTON, March 5, 2014 /PRNewswire/ -- Non-GMO topped Organic as a driving factor in brand choice in the 2014 Market LOHAS (Lifestyle Of Health And Sustainability) Mambo Sprouts Marketing Annual Natural and Organic Consumer Research. The MamboTrack Survey found 80% seek out Non-GMO products with 56% saying Non-GMO was key to brand buying versus 52% citing Organic. This marks the first time Non-GMO was rated above Organic in purchase intent.

Have Nots Drive Healthy Brand Choice 2014 Market LOHAS MamboTrack Natural & Organic Consumer Research.  Infographic by Vittles Food Marketing

Also poised for continued growth is the Gluten-Free category, with seven in ten natural shoppers buying products labeled as 'Gluten Free' and more than 9 in 10 planning to increase (41%) or maintain their spending (57%) on Gluten Free. The Study also revealed that 8 in 10 health conscious shoppers buy Natural 'Antibiotic Free' (ABF) poultry (81%) protein products – a jump over 2013 (74%).

"Product 'Have Nots' are driving brand choice amongst healthy consumers," said Karen Herther and Bethany Stanley, Principals of Market LOHAS who direct the MamboTrack Research, explaining, "From Non-GMO to Gluten Free to ABF, shoppers are seeking transparency and reading labels focusing more on what's not in the products they buy."    

The Study also found that about 1 in 10 follow the Paleo diet (hunter-gather diet), which is 'free of' grain, legume and dairy products. 

Even with improvement in the economy, these consumers remain price & value driven with over 80% using either the same (43%) or more (38%) coupons.  Half or more savvy health conscious shoppers will use more Online Printable Coupons (53%), and Retailer/In-Store coupons (49%) in 2014.   

The 2014 Market LOHAS MamboTrack Natural and Organic Shopper Survey was fielded online among 1,000 health conscious consumer panelists in December 2013 by Market LOHAS leaders in health/eco shopper marketing research and content marketing solutions.  MamboTrack is offered in partnership with Mambo Sprouts Marketing leader in natural, organic and green product marketing, coupon and promotional services.

Contact Market LOHAS or follow us on Twitter and Facebook to learn about LOHAS eco consumer marketing insight, research and content marketing solutions or to purchase the full 2014 MamboTrack Research Report and custom natural shopper profile.

Mambo Sprouts Marketing creates and delivers direct mail, web, retail, and market research programs targeted at wellness-conscious consumers.  Visit www.mambosprouts.com for information.

SOURCE 
Market LOHAS – MamboTrack Research 
http://www.MarketLOHAS.com

Mambo Sprouts Marketing  
http://www.mambosprouts.com

Non-GMO tops Organics in Brand Choice 2014 Market LOHAS MamboTrack Natural & Organic Consumer Research.  Infographic by Vittles Food Marketing

Photo - http://photos.prnewswire.com/prnh/20140305/NE77430-a
Photo - http://photos.prnewswire.com/prnh/20140305/NE77430-b

Press Contacts:  Karen Herther  978-635-5411 or Bethany Stanley 913-991-2972 Market LOHAS/Mambo Sprouts Marketing Research

SOURCE Market LOHAS (Lifestyle Of Health And Sustainability)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...