Welcome!

News Feed Item

Nevada Commission on Tourism Raises Awareness of Silver State in Global Markets

Nevada Commission on Tourism Reports 136 Percent Increase in International Media Value in 2013 vs 2012

CARSON CITY, NV -- (Marketwired) -- 03/05/14 -- The Nevada Commission on Tourism (NCOT) announced today new product offerings and media coverage results for its 2013 international sales and marketing programs.

"The international market is crucial to Nevada's travel industry and to Nevada's economic health," said Claudia Vecchio, Director, Nevada Department of Tourism and Cultural Affairs. While the NCOT has focused on the international market for years, we are seeing tremendous gains as result of enhanced statewide and national marketing efforts."

Visitors from international destinations are seeking the unique combination of Nevada's well-known cities with the wide open spaces, Western and Native American culture and the spectacular landscapes found throughout the Silver State. These travelers often come as part of large groups and tend to stay longer and spend more than domestic visitors, helping drive revenue to the state.

"Each country requires a slightly different message and sales approach," says Larry Friedman, Deputy Director/International Sales Director, NCOT. "While NCOT sells the entire state, each tour operator or travel agent is looking for a specific type of trip for their customers. With the help of our in-country reps, we customize the messages to fit the travel preferences of each audience -- a critical component of our success."

Tour operators and travel industry executives from all nine countries visited the state in 2013, and NCOT representatives attended at least one sales activity or sales mission in each of those countries. These efforts that have resulted in international tour operators creating new Nevada product offerings (in addition to the many current tours and itineraries), including:

  • New itineraries from Hana Tours and Mode Tours from South Korea offer additional Nevada destinations, such as Virginia City.
  • A statewide promotion with El Monte RV and Infinity in Australia helps market Nevada's rural areas to these adventurous visitors.
  • A new itinerary from Brazilian tour operator Ambiental takes visitors from Las Vegas along U.S. 95, to the Reno-Tahoe area.
  • New ski packages are offered this year by Mexican travel and tour companies Viajes el Corte Ingles and American Express Mexico.
  • Americareisen in Austria is offering a new itinerary that starts in Reno-Tahoe, travels U.S. 50 to Great Basin National Park, continuing on U.S. 93 and ending in Las Vegas.

And, a targeted marketing campaign in the United Kingdom via the "America As You Like It" website reported record hits to its section on Nevada as well as sales for Nevada in conjunction with a television campaign featuring the state's new brand mantra, Nevada: A World Within. A State Apart.

In 2013, media from Canada, France, Germany, Mexico, the United Kingdom and South Korea experienced Nevada first-hand. International offices report a combined value from these in-market press trips at $15,502,137, a boost of 136 percent year-over year.

Nevada has representation in nine key countries in which travel to the United States is currently popular or is emerging -- markets such as China, South Korea, Brazil and Australia. "NCOT along with our Nevada tourism industry partners, works alongside the U.S. Travel Association and Brand USA to help ensure travelers who want to visit Nevada can do so through an efficient visa application process, welcoming entry points, compelling marketing outreach and a world class visitor experience."

March 4 marked the 4th anniversary of the Travel Promotion Act being signed into law and establishing Brand USA. In 2012, President Obama launched the National Travel and Tourism Strategy, setting a goal of drawing 100 million international visitors by 2021. The intent of the bill was to increase international travel to the United States by improving the image of the United States around the world, thereby creating jobs and stimulating economic growth.

Announcement of Nevada's international outreach success also comes in alliance with the release from the U.S. Department of Commerce that reports international visitors spent a record-breaking $180.7 billion on U.S. travel and tourism-related goods and services in 2013, an increase of more than 9 percent when compared to 2012.

Nevada has been an industry leader in securing representation in key markets. The Silver State has representation in Australia, Brazil, Canada, China, France, Germany, Mexico, South Korea, and the United Kingdom. In 2004, NCOT was the first U.S. tourism entity to be granted a license by the Chinese government to open a foreign official tourism department residential representative office in China.

Also in 2013, NCOT maximized its chance to showcase the state to buyers from across the globe. In June, when the U.S. Travel Association's IPW trade show -- the largest generator of travel to the United States -- was in Las Vegas. NCOT offered seven familiarization tours throughout Nevada to international media and tour operators.

The Nevada Commission on Tourism (NCOT) is part of the Nevada Department of Tourism and Cultural Affairs. NCOT is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Operating within a performance-based budget structure, NCOT is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit www.TravelNevada.biz.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2536034
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2536037

CONTACT:
Bethany Drysdale
Email Contact

Chris Moran
Email Contact

Nevada Commission on Tourism
775-687-0647
www.TravelNevada.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycl...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...