|By Marketwired .||
|March 5, 2014 05:05 PM EST||
CARSON CITY, NV -- (Marketwired) -- 03/05/14 -- The Nevada Commission on Tourism (NCOT) announced today new product offerings and media coverage results for its 2013 international sales and marketing programs.
"The international market is crucial to Nevada's travel industry and to Nevada's economic health," said Claudia Vecchio, Director, Nevada Department of Tourism and Cultural Affairs. While the NCOT has focused on the international market for years, we are seeing tremendous gains as result of enhanced statewide and national marketing efforts."
Visitors from international destinations are seeking the unique combination of Nevada's well-known cities with the wide open spaces, Western and Native American culture and the spectacular landscapes found throughout the Silver State. These travelers often come as part of large groups and tend to stay longer and spend more than domestic visitors, helping drive revenue to the state.
"Each country requires a slightly different message and sales approach," says Larry Friedman, Deputy Director/International Sales Director, NCOT. "While NCOT sells the entire state, each tour operator or travel agent is looking for a specific type of trip for their customers. With the help of our in-country reps, we customize the messages to fit the travel preferences of each audience -- a critical component of our success."
Tour operators and travel industry executives from all nine countries visited the state in 2013, and NCOT representatives attended at least one sales activity or sales mission in each of those countries. These efforts that have resulted in international tour operators creating new Nevada product offerings (in addition to the many current tours and itineraries), including:
- New itineraries from Hana Tours and Mode Tours from South Korea offer additional Nevada destinations, such as Virginia City.
- A statewide promotion with El Monte RV and Infinity in Australia helps market Nevada's rural areas to these adventurous visitors.
- A new itinerary from Brazilian tour operator Ambiental takes visitors from Las Vegas along U.S. 95, to the Reno-Tahoe area.
- New ski packages are offered this year by Mexican travel and tour companies Viajes el Corte Ingles and American Express Mexico.
- Americareisen in Austria is offering a new itinerary that starts in Reno-Tahoe, travels U.S. 50 to Great Basin National Park, continuing on U.S. 93 and ending in Las Vegas.
And, a targeted marketing campaign in the United Kingdom via the "America As You Like It" website reported record hits to its section on Nevada as well as sales for Nevada in conjunction with a television campaign featuring the state's new brand mantra, Nevada: A World Within. A State Apart.
In 2013, media from Canada, France, Germany, Mexico, the United Kingdom and South Korea experienced Nevada first-hand. International offices report a combined value from these in-market press trips at $15,502,137, a boost of 136 percent year-over year.
Nevada has representation in nine key countries in which travel to the United States is currently popular or is emerging -- markets such as China, South Korea, Brazil and Australia. "NCOT along with our Nevada tourism industry partners, works alongside the U.S. Travel Association and Brand USA to help ensure travelers who want to visit Nevada can do so through an efficient visa application process, welcoming entry points, compelling marketing outreach and a world class visitor experience."
March 4 marked the 4th anniversary of the Travel Promotion Act being signed into law and establishing Brand USA. In 2012, President Obama launched the National Travel and Tourism Strategy, setting a goal of drawing 100 million international visitors by 2021. The intent of the bill was to increase international travel to the United States by improving the image of the United States around the world, thereby creating jobs and stimulating economic growth.
Announcement of Nevada's international outreach success also comes in alliance with the release from the U.S. Department of Commerce that reports international visitors spent a record-breaking $180.7 billion on U.S. travel and tourism-related goods and services in 2013, an increase of more than 9 percent when compared to 2012.
Nevada has been an industry leader in securing representation in key markets. The Silver State has representation in Australia, Brazil, Canada, China, France, Germany, Mexico, South Korea, and the United Kingdom. In 2004, NCOT was the first U.S. tourism entity to be granted a license by the Chinese government to open a foreign official tourism department residential representative office in China.
Also in 2013, NCOT maximized its chance to showcase the state to buyers from across the globe. In June, when the U.S. Travel Association's IPW trade show -- the largest generator of travel to the United States -- was in Las Vegas. NCOT offered seven familiarization tours throughout Nevada to international media and tour operators.
The Nevada Commission on Tourism (NCOT) is part of the Nevada Department of Tourism and Cultural Affairs. NCOT is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Operating within a performance-based budget structure, NCOT is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit www.TravelNevada.biz.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2536034
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2536037
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 29, 2015 06:00 PM EDT Reads: 365
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 29, 2015 04:00 PM EDT Reads: 303
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ET...
Aug. 29, 2015 03:45 PM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 29, 2015 03:30 PM EDT Reads: 417
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Aug. 29, 2015 03:15 PM EDT Reads: 194
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 29, 2015 01:00 PM EDT Reads: 136
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 29, 2015 12:00 PM EDT Reads: 132
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 29, 2015 11:45 AM EDT Reads: 141
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 29, 2015 11:30 AM EDT Reads: 191
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 29, 2015 11:00 AM EDT Reads: 235
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 29, 2015 11:00 AM EDT Reads: 195
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 29, 2015 10:30 AM EDT Reads: 108
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 29, 2015 09:30 AM EDT Reads: 845
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 29, 2015 09:30 AM EDT Reads: 432
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 29, 2015 09:15 AM EDT Reads: 176