Welcome!

News Feed Item

Nevada Commission on Tourism Raises Awareness of Silver State in Global Markets

Nevada Commission on Tourism Reports 136 Percent Increase in International Media Value in 2013 vs 2012

CARSON CITY, NV -- (Marketwired) -- 03/05/14 -- The Nevada Commission on Tourism (NCOT) announced today new product offerings and media coverage results for its 2013 international sales and marketing programs.

"The international market is crucial to Nevada's travel industry and to Nevada's economic health," said Claudia Vecchio, Director, Nevada Department of Tourism and Cultural Affairs. While the NCOT has focused on the international market for years, we are seeing tremendous gains as result of enhanced statewide and national marketing efforts."

Visitors from international destinations are seeking the unique combination of Nevada's well-known cities with the wide open spaces, Western and Native American culture and the spectacular landscapes found throughout the Silver State. These travelers often come as part of large groups and tend to stay longer and spend more than domestic visitors, helping drive revenue to the state.

"Each country requires a slightly different message and sales approach," says Larry Friedman, Deputy Director/International Sales Director, NCOT. "While NCOT sells the entire state, each tour operator or travel agent is looking for a specific type of trip for their customers. With the help of our in-country reps, we customize the messages to fit the travel preferences of each audience -- a critical component of our success."

Tour operators and travel industry executives from all nine countries visited the state in 2013, and NCOT representatives attended at least one sales activity or sales mission in each of those countries. These efforts that have resulted in international tour operators creating new Nevada product offerings (in addition to the many current tours and itineraries), including:

  • New itineraries from Hana Tours and Mode Tours from South Korea offer additional Nevada destinations, such as Virginia City.
  • A statewide promotion with El Monte RV and Infinity in Australia helps market Nevada's rural areas to these adventurous visitors.
  • A new itinerary from Brazilian tour operator Ambiental takes visitors from Las Vegas along U.S. 95, to the Reno-Tahoe area.
  • New ski packages are offered this year by Mexican travel and tour companies Viajes el Corte Ingles and American Express Mexico.
  • Americareisen in Austria is offering a new itinerary that starts in Reno-Tahoe, travels U.S. 50 to Great Basin National Park, continuing on U.S. 93 and ending in Las Vegas.

And, a targeted marketing campaign in the United Kingdom via the "America As You Like It" website reported record hits to its section on Nevada as well as sales for Nevada in conjunction with a television campaign featuring the state's new brand mantra, Nevada: A World Within. A State Apart.

In 2013, media from Canada, France, Germany, Mexico, the United Kingdom and South Korea experienced Nevada first-hand. International offices report a combined value from these in-market press trips at $15,502,137, a boost of 136 percent year-over year.

Nevada has representation in nine key countries in which travel to the United States is currently popular or is emerging -- markets such as China, South Korea, Brazil and Australia. "NCOT along with our Nevada tourism industry partners, works alongside the U.S. Travel Association and Brand USA to help ensure travelers who want to visit Nevada can do so through an efficient visa application process, welcoming entry points, compelling marketing outreach and a world class visitor experience."

March 4 marked the 4th anniversary of the Travel Promotion Act being signed into law and establishing Brand USA. In 2012, President Obama launched the National Travel and Tourism Strategy, setting a goal of drawing 100 million international visitors by 2021. The intent of the bill was to increase international travel to the United States by improving the image of the United States around the world, thereby creating jobs and stimulating economic growth.

Announcement of Nevada's international outreach success also comes in alliance with the release from the U.S. Department of Commerce that reports international visitors spent a record-breaking $180.7 billion on U.S. travel and tourism-related goods and services in 2013, an increase of more than 9 percent when compared to 2012.

Nevada has been an industry leader in securing representation in key markets. The Silver State has representation in Australia, Brazil, Canada, China, France, Germany, Mexico, South Korea, and the United Kingdom. In 2004, NCOT was the first U.S. tourism entity to be granted a license by the Chinese government to open a foreign official tourism department residential representative office in China.

Also in 2013, NCOT maximized its chance to showcase the state to buyers from across the globe. In June, when the U.S. Travel Association's IPW trade show -- the largest generator of travel to the United States -- was in Las Vegas. NCOT offered seven familiarization tours throughout Nevada to international media and tour operators.

The Nevada Commission on Tourism (NCOT) is part of the Nevada Department of Tourism and Cultural Affairs. NCOT is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Operating within a performance-based budget structure, NCOT is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit www.TravelNevada.biz.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2536034
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2536037

CONTACT:
Bethany Drysdale
Email Contact

Chris Moran
Email Contact

Nevada Commission on Tourism
775-687-0647
www.TravelNevada.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his session at 20th Cloud Expo, Chris Carter, CEO of Approyo, will discuss the basic set up and solution for an SAP solution in the cloud and what it means to the viability of your company. Chris Carter is CEO of Approyo. He works with business around the globe, to assist them in their journey to the usage of Big Data in the forms of Hadoop (Cloudera and Hortonwork's) and SAP HANA. At Approyo, we support firms who are looking for knowledge to grow through current business process, where even ...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...