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OmniForce, LLC Announces Investment In San Francisco's Project Sport, LLC

Partnership will add strategic marketing expertise to Project Sport's existing races and will preserve the unique, local experience each race is known for.

LOS ANGELES, March 5, 2014 /PRNewswire/ -- OmniForce, LLC a world-leading athletic event production company based in Los Angeles, California announced an investment in Project Sport, LLC, a San Francisco-based events company whose mission is to provide competitive and recreational fitness events for participants of all ages and skill levels.  The partnership will enable OmniForce to add strategic marketing expertise to Project Sport's existing races and will preserve the unique, local experience each race is known for. 

"This is an extremely exciting time for both OmniForce and Project Sport," said Brian Pendleton, President & CEO of OmniForce, LLC.

"OmniForce is thrilled to join forces with Project Sport.  Ryan Dawkins and his team have done a magnificent job creating iconic races people love.  We are committed to ensuring that each event keeps its local grassroots charm while providing marketing and production support where helpful," Pendleton added.   

Widely-recognized for delivering amongst the most challenging and idyllic races in the country, Project Sport combines unmatched levels of production and grassroots support to create a unique event experience with a local and vibrant feel.

"We wanted a partner that could offer us the resources we needed to grow while allowing us to keep the flavor and charm our participants come to expect from a Project Sport event," said Ryan Dawkins, President of Project Sport.

"With over 22 events across 4 countries, OmniForce is a world-leader in strategic marketing and large-scale athletic event production and we share a vision that puts every participant at the center of everything we do. We look forward to collaborating with OmniForce to achieve this common vision," Dawkins added.

For more information on OmniForce, visit  For more information on Project Sport, visit

ABOUT OMNIFORCE,LLCOmniForce, LLC along with its wholly owned subsidiaries, is a world-leading athletic event production company based in Los Angeles, California.  OmniForce, LLC offers its clients unique, turnkey solutions for delivering world-class athletic and fundraising events.  Each event provides an unparalleled, high-quality participant experience and produces millions for its respective client.  OmniForce, LLC offers industry-leading strategic services including: Participant Recruitment, Training & Fundraising Support; Marketing; Publicity; Sponsorship Sales; Planning and Logistics.  Since 2002, OmniForce, LLC events have raised over $600 million for its clients which include world-leading hospitals and medical research institutes.  Annually, nearly 100,000 people will participate in OmniForce, LLC events which include 2-day cycling rides, 2-day walks, 10 km runs, and obstacle course challenges across The United States, Canada, Australia and New Zealand.  For more information, visit

ABOUT PROJECT SPORT: Project Sport, LLC is a San Francisco-based specialized sports management and event production company focusing on the running and cycling community. Their events are a union of athletic challenge, destination travel location and marquee entertainment. Events include the 14th Annual US Half Marathon, San Francisco across the Golden Gate Bridge, 16th Annual San Rafael Twilight Criterium, Echelon Ride to Revel Cycling Series, San Francisco Turkey Trot, Livermore Half Marathon & The Town's Half Marathon in Oakland.

Gary D. Turner
Communications Director
OmniForce, LLC
(310) 728-5218
[email protected]


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