Welcome!

News Feed Item

Pennzoil® Reimagines Go-Karting With Real-World Mario Kart 8 Experience At SXSW

Motor Oil Brand Teams Up with Nintendo to Promote Technology, Fun and Imagination at Festival Known for Pushing the Limits of Innovation

HOUSTON, March 5, 2014 /PRNewswire/ -- Pennzoil® is proud to present Mario Karting Reimagined, a real-world racing experience based on the highly anticipated Mario Kart™ 8 video game for Wii U™, brought to life on the grounds of SXSW Interactive. As the Official Motor Oil & Auto Fuel Sponsor of the 2014 SXSW Interactive Festival, Pennzoil is introducing this innovative experience to consumers as a way to convey the innovation tied to Pennzoil Platinum® Full Synthetic Motor Oils with PurePlus™ Technology.

Pennzoil(R) is proud to present Mario Karting Reimagined, a real-world racing experience based on the highly anticipated Mario Kart™ 8 video game for Wii U™, brought to life on the grounds of SXSW Interactive.

Derived from pioneering technologies and creativity, Pennzoil was inspired by its love of cars and the Pennzoil Platinum line of motor oils featuring PurePlus Technology, a revolutionary process that converts natural gas into the first-of-its-kind, high quality full synthetic base oil. The line of Pennzoil Platinum with PurePlus Technology are motor oils reimagined; delivering complete protection through the use of groundbreaking technology, which is as advanced as today's cutting-edge vehicles.

"The collaboration with Nintendo's Mario Kart franchise marks two iconic brands coming together as leaders on the front lines in their respective industries," said Chris Hayek, Pennzoil Global Brand Manager. "Mario Karting Reimagined is sure to surprise SXSW attendees with the way that it uses the iconic elements of the Mario Kart 8 video game to capture the inspiration behind PurePlus Technology, pushing the boundaries of innovation and imagination."

Mario Karting Reimagined lets SXSW attendees get behind the wheel of a super-powered go-kart inspired by the Mario Kart 8 video game. For drivers to gain a competitive edge during the on-track experience, participants must collect the Pennzoil Complete Protection icons on the track that act as simulated power-ups, appearing in the form of Pennzoil branded icons to compliment some of the traditional Mario Kart 8 icons. The live racing will be broadcast on a jumbo-tron, with each go-kart's performance behaving normally until an icon is tripped on the track. Once activated, the go-kart will experience the effects of the icon in real-time to trigger speed boosts or slow the go-kart down.

Just as the Mario Kart video game series is known for its unpredictable racing fun, Mario Karting Reimagined will let participants compete for the checkered flag on Pennzoil's custom course, where anything can happen. As drivers pass certain areas of the track, the image showing each driver's point of view on the jumbo-tron will flip upside down, just as Mario and his friends can defy gravity and drive upside down in Mario Kart 8. Each participant will walk away with their own digital video link to their Mario Karting Reimagined experience, offering a helmet camera view of their track laps and personal Complete Protection score.

Onsite at SXSW, the track will be located directly outside the Palmer Events Center, with shuttle transportation available to and from the Austin Convention Center. From noon to 6 p.m. on March 7-9, the custom-built track inspired by Mario Kart 8 will be open and free for SXSW Interactive & Gaming attendees, ages 18 and up, to experience racing from a whole new perspective from behind the wheel of a Pennzoil/Mario Kart-branded go-kart. Attendees will also be able to participate in a special gameplay preview experience with the upcoming Mario Kart 8 game for Wii U before it launches in stores this May.

Mario Kart 8, the newest installment in the fan-favorite video game series from Nintendo, launches exclusively for Wii U on May 30, introducing anti-gravity racing, allowing players to drive up vertical surfaces and even upside down on inverted tracks. Players will be able to race alone, with other friends in the same room via split-screen multiplayer (multiple controllers required; sold separately) or online with others from around the world (broadband Internet access required). Players can even capture their favorite gameplay clips and share them using the new Mario Kart TV feature. The game includes a selection of the most recognizable characters from the Mushroom Kingdom such as Mario, Luigi, Princess Peach, Bowser and, for the first time ever, the seven Koopalings that first made their debut in Super Mario Bros. 3.

For more information on Mario Karting Reimagined Powered by Pennzoil at SXSW or Pennzoil Platinum motor oils with PurePlus Technology, visit www.motoroilreimagined.com and follow @Pennzoil and #MotorOilReimagined on Twitter to stay up-to-date on Pennzoil news at SXSW as it happens. For more information on Mario Kart 8, visit www.nintendo.com.

About Pennzoil®

At Pennzoil®, we're car people. We love cars and the role they play in our lives. That's why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market.  Our Pennzoil Platinum® and Pennzoil Ultra Platinum™ motor oils with PurePlus™ Technology deliver Complete Protection. Pennzoil Platinum motor oils start with something different: natural gas. PurePlus Technology is a patented, revolutionary process that converts pure natural gas into the first-of-its-kind, high quality full synthetic base oil. It's Motor Oil Reimagined.

Pennzoil® is the most trusted motor oil brand in America.* The full line of Pennzoil quality products includes Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil.  Pennzoil. 

*Based on a survey of licensed drivers conducted by a leading research firm January 2005December 2013.

About Shell Lubricants

The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

aKline & Company, "Global Lubricants Industry 2012: Market Analysis and Assessment."

About SXSW Interactive

The 21st annual SXSW Interactive Festival returns to Austin from Friday, March 7 through Tuesday, March 11. An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today. Join us in March 2014 for the sessions, the networking, the evening events, the 17th Annual SXSW Interactive Awards, SXSW Accelerator, the SXSW Gaming Expo, the SXSW Trade Show, SXSW Create, the Digital Creative Job Market, cross-industry conversations with attendees from SXSW Film and SXSW Music, and, most of all, the unforgettable inspirational experiences that only SXSW can deliver.

Photo - http://photos.prnewswire.com/prnh/20140305/NY77948

SOURCE Pennzoil

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...