Welcome!

News Feed Item

California Retailers Push Alcopops, Tobacco and Sugary Beverages

Alcohol Justice Renews Call for Alcopop-Free Zones in Every County to Protect Youth

SAN RAFAEL, Calif., March 5, 2014 /PRNewswire-USNewswire/ -- Alcohol Justice commended the California Department of Public Health today for their valuable new study on the availability of healthy vs. unhealthy products – including alcopops – in retail stores throughout the state. At the same time the nonprofit renewed its call for voluntary Alcopop-Free Zones in every city, county and town to protect youth.

Alcohol Justice logo

"This survey released today validates that alcopops are widely available along with other harmful products like cigarettes and sugary beverages in most retail stores," said Bruce Lee Livingston, Executive Director/CEO of Alcohol Justice. "Alcopops are especially appealing to youth and shockingly are available in 56% of all stores in the State of California, while low fat or non-fat milk is only available in 37% of all stores."

Alcopops, referred to as "flavored malt beverages" (FMBs) in most state codes, appeal to youth through cheap pricing, high alcohol content, soda-like flavor and marketing, and availability where beer is sold. Alcopops are often the first drink for teenagers, as one-third of teenage girls ages 12 to 18 and one-fifth of teenage boys have tried an alcopops product. The industry markets alcopop products specifically to teens and youth, using the sickly sweet, bubbly "transitional beverages" to hook them on alcohol early, and secure customers for life.

In May of 2013, Alcohol Justice released a report entitled "Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children's Lives" which surveyed all 7-Eleven stores in northern California's Marin County, an area plagued with excessive youth alcohol consumption.

"Alcopops are just too good of a deal for kids to pass up," said Holley Shafer, research analyst at Alcohol Justice and co-author of the report. "We found that the availability of cheap single-serving supersized alcopops like Four Loko at 7-Eleven stores made them even more compelling to youth than comparable non-alcoholic energy drinks."

The Department's first ever study in the nation study looked at 7,000 stores in California to assess availability and marketing of tobacco, alcohol and foods. With regard to alcohol in general, and alcopops specifically, the findings are monumental. Importantly, alcopops availability, alcohol availability and storefront advertising can now be compared at the county level with the availability of tobacco and sugary products and the lack of availability of fresh foods and health alternatives.

Alcohol Justice is calling upon public health oriented groups and individuals in every city, town and county to push for support of the establishment of Alcopop-Free Zones where retailers voluntarily remove the youth-attractive products from their shelves. Youth for Justice, a project of Alcohol Justice, has been leading the innovative Alcopop-Free Zone campaign in the Canal neighborhood of San Rafael, California for the past two years and has succeeded in a marked neighborhood reduction of alcopop sales.

"Every municipality and city needs to rapidly support Alcopop-Free Zone resolutions to ally with community leaders and youth, asking retailers to voluntarily stop selling those products," said Livingston. "The alcopop product line is a pipeline to binge drinking for youth."

In the spring of 2012, the Marin County Board of Supervisors passed the country's first Alcopop-Free Zone Resolution of Support. In early September that year the San Rafael City Council approved an Alcopop-Free Zone Resolution of Support. In November of 2012, the Tiburon Town Council and the Novato City Council unanimously approved Resolutions of Support urging alcohol retailers in those communities to stop selling alcopops. Various retailers in the Marin communities of San Rafael, Stinson Beach and Bolinas have already pulled most alcopops from their store shelves.

For more information please visit www.AlcopopFreeZone.us and www.alcoholjustice.org.

Contact:
Michael Scippa: 415 548-0492
Jorge Castillo: 213 840-3336

Logo - http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

SOURCE Alcohol Justice

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...