|By PR Newswire||
|March 5, 2014 09:20 PM EST||
SAN RAFAEL, Calif., March 5, 2014 /PRNewswire-USNewswire/ -- Alcohol Justice commended the California Department of Public Health today for their valuable new study on the availability of healthy vs. unhealthy products – including alcopops – in retail stores throughout the state. At the same time the nonprofit renewed its call for voluntary Alcopop-Free Zones in every city, county and town to protect youth.
"This survey released today validates that alcopops are widely available along with other harmful products like cigarettes and sugary beverages in most retail stores," said Bruce Lee Livingston, Executive Director/CEO of Alcohol Justice. "Alcopops are especially appealing to youth and shockingly are available in 56% of all stores in the State of California, while low fat or non-fat milk is only available in 37% of all stores."
Alcopops, referred to as "flavored malt beverages" (FMBs) in most state codes, appeal to youth through cheap pricing, high alcohol content, soda-like flavor and marketing, and availability where beer is sold. Alcopops are often the first drink for teenagers, as one-third of teenage girls ages 12 to 18 and one-fifth of teenage boys have tried an alcopops product. The industry markets alcopop products specifically to teens and youth, using the sickly sweet, bubbly "transitional beverages" to hook them on alcohol early, and secure customers for life.
In May of 2013, Alcohol Justice released a report entitled "Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children's Lives" which surveyed all 7-Eleven stores in northern California's Marin County, an area plagued with excessive youth alcohol consumption.
"Alcopops are just too good of a deal for kids to pass up," said Holley Shafer, research analyst at Alcohol Justice and co-author of the report. "We found that the availability of cheap single-serving supersized alcopops like Four Loko at 7-Eleven stores made them even more compelling to youth than comparable non-alcoholic energy drinks."
The Department's first ever study in the nation study looked at 7,000 stores in California to assess availability and marketing of tobacco, alcohol and foods. With regard to alcohol in general, and alcopops specifically, the findings are monumental. Importantly, alcopops availability, alcohol availability and storefront advertising can now be compared at the county level with the availability of tobacco and sugary products and the lack of availability of fresh foods and health alternatives.
Alcohol Justice is calling upon public health oriented groups and individuals in every city, town and county to push for support of the establishment of Alcopop-Free Zones where retailers voluntarily remove the youth-attractive products from their shelves. Youth for Justice, a project of Alcohol Justice, has been leading the innovative Alcopop-Free Zone campaign in the Canal neighborhood of San Rafael, California for the past two years and has succeeded in a marked neighborhood reduction of alcopop sales.
"Every municipality and city needs to rapidly support Alcopop-Free Zone resolutions to ally with community leaders and youth, asking retailers to voluntarily stop selling those products," said Livingston. "The alcopop product line is a pipeline to binge drinking for youth."
In the spring of 2012, the Marin County Board of Supervisors passed the country's first Alcopop-Free Zone Resolution of Support. In early September that year the San Rafael City Council approved an Alcopop-Free Zone Resolution of Support. In November of 2012, the Tiburon Town Council and the Novato City Council unanimously approved Resolutions of Support urging alcohol retailers in those communities to stop selling alcopops. Various retailers in the Marin communities of San Rafael, Stinson Beach and Bolinas have already pulled most alcopops from their store shelves.
Michael Scippa: 415 548-0492
Jorge Castillo: 213 840-3336
SOURCE Alcohol Justice
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Feb. 26, 2017 07:00 AM EST
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Feb. 26, 2017 06:00 AM EST Reads: 4,272
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Feb. 26, 2017 06:00 AM EST Reads: 6,285
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Feb. 26, 2017 06:00 AM EST Reads: 5,774
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Feb. 26, 2017 05:00 AM EST Reads: 4,844
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Feb. 26, 2017 03:45 AM EST Reads: 8,495
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 26, 2017 03:15 AM EST Reads: 2,026
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Feb. 26, 2017 03:00 AM EST Reads: 2,760
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Feb. 26, 2017 02:30 AM EST Reads: 2,338
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 26, 2017 02:30 AM EST Reads: 13,723
Feb. 26, 2017 02:00 AM EST Reads: 4,781
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 26, 2017 01:45 AM EST Reads: 6,219
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Feb. 26, 2017 01:30 AM EST Reads: 5,225
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Feb. 26, 2017 01:15 AM EST Reads: 1,745
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Feb. 26, 2017 12:00 AM EST Reads: 1,507