Welcome!

News Feed Item

Expedia Media Solutions Announces 2013 EMEA Partner Award Recipients at ITB Berlin

Innovative campaigns drive impactful results for Brand USA, Accor, Air France, TCA Abu Dhabi, and Qatar Airways

BERLIN, March 6, 2014 /PRNewswire/ -- Expedia® Media Solutions, the advertising division of the Expedia group, announced the recipients of its 2013 EMEA Partner Awards at ITB Berlin, the world's leading travel trade show. The annual EMEA Partner Awards are part of Expedia Media Solutions' global awards program which recognizes original and groundbreaking campaigns with exemplary innovation and success in digital marketing and advertising.

Expedia Media Solutions consults with its partners to develop campaigns that effectively leverage the Expedia group platform and vast partner network. By tapping into Expedia Media Solutions' expertise and reach, marketers can create cross-brand campaigns that use innovative tactics and drive impressive results like those demonstrated by this year's EMEA Partner Awards recipients.

"Our consultative approach allows us to build innovative partner campaigns that reach targeted audiences and generate striking results as demonstrated by this year's award recipients," said Noah Tratt, global vice president, Expedia Media Solutions. "The success of a campaign begins when our digital marketing consultants work with partners to identify the best opportunities available through Expedia's robust network based on their brand goals."

The annual awards program recognizes campaigns across five categories including "Global Partner of the Year," a new addition for 2013. The winners include:

2013 Global Partner of the Year: Brand USA

Brand USA, the country's destination marketing organization, turned to Expedia Media Solutions to increase international visitation to the United States, grow the country's share of the global travel market and create new American jobs through a boost in tourism dollars. Through a partnership and year-long campaign, Brand USA was able to leverage the Expedia group's global network and provide travel brands with innovative ways to maximize their visibility and budget, including brand co-operative campaigns with advertisers, onsite brand campaigns and offsite co-invested brand marketing campaigns. In total, 26 custom "Discover America" microsites were created in nine languages across 22 points of sale, 72 co-op brand advertising campaigns were carried out, and a media match program was implemented to unify state and regional destinations under a national umbrella. The co-operative campaigns delivered excellent results for advertisers, Brand USA and Expedia, including 144 million combined impressions, an 18 percent increase in passenger and hotel bookings and a 19 percent increase in revenue to the U.S. achieved through the branded microsites.

2013 EMEA Hotel Campaign of the Year: Accor

For the second consecutive year, Accor, the world's leading hotel operator and market leader in Europe, was awarded EMEA Hotel Campaign of the Year. The summer 2013 campaign was designed to effectively promote Accor's worldwide hotel properties. Working with Accor, Expedia Media Solutions implemented a campaign featuring image-rich creative and custom pages on 11 Expedia group points of sale, including Hotels.com Russia, Hotels.com Arabic, and Hotels.com Brazil. It also incorporated highly visual and inspirational content that was published across Expedia's Facebook, Google+ and Twitter pages to encourage social media engagement. Following the success of the award-winning 2012 campaign, the 2013 campaign once again delivered strong results for Accor, with a 4:1 return on investment (ROI), 16.4: 1 return on ad spend (ROAS), and a 19 percent year-over-year gross bookings increase.

2013 EMEA Airline Campaign of the Year: Air France

The Transatlantic Joint Venture of Air France, KLM and Delta partnered with Expedia Media Solutions to build awareness for the United States in Germany and increase the Joint Venture's market share on routes to the U.S. from Germany. Expedia Media Solutions leveraged its Brand USA partnership to tap into "Discover America," a program that allows advertisers working with the Expedia group to maximize their ad budget and exposure through a media spend match, which provided the airlines of the Joint Venture with a unique opportunity to effectively reach the German audience. Hosted on Expedia's German point of sale, www.expedia.de, the campaign highlighted a single destination – USA – and linked consumers directly to the Brand USA microsite on Expedia. The Brand USA joint campaign generated excellent results in Germany, including an increase in market share for the Transatlantic Joint Venture of Air France, KLM and Delta to the U.S. from just over 18 percent to nearly 25 percent year-over-year. The number of passengers who booked a flight with the Joint Venture to the U.S. and year-over-year gross bookings went up by 64 percent and 58 percent respectively.

2013 EMEA Destination Campaign of the Year: TCA Abu Dhabi

TCA Abu Dhabi and Expedia Media Solutions worked together to develop an integrated online and offline campaign that positioned Abu Dhabi as the next holiday destination for UK travelers. The campaign included digital ads on the Expedia UK website, a social media competition offering a holiday vacation package to Abu Dhabi and a two-week co-branded visual campaign in the London Tube and Rail Network. In just two months, the campaign delivered strong results, including a 4:1 ROI. The performance was equally notable during the course of the yearlong campaign and exceeded the goal of generating a 17 percent year-over-year increase for TCA Abu Dhabi. Passenger bookings to Abu Dhabi on Expedia UK grew more than 27 percent year-over-year, for a total increase of 10 percent in market share against direct competitor destinations.

2013 EMEA Most Innovative Campaign of the Year: Qatar Airways

As one of the fastest growing airlines in the world, Qatar Airways wanted to utilize social media to build awareness with customers and engage with travelers in three distinct regions – the UK, United States and Germany. Working with Expedia Media Solutions, Qatar Airways created 'Fly Your Own Way' a Facebook app-based contest campaign hosted on Expedia's international Facebook pages. The app prompted users to select a destination, travel partner and favorite in-flight activity and then compiled a specific travel personality and digital boarding pass – both required to enter the competition. By playing the game, travelers had the opportunity to win a luxury round-trip business class ticket anywhere in the world. This is the first time Expedia Media Solutions created a custom 'Fly Your Own Way' app that enables users to experience, engage and interact with a brand through social media and it generated an impressive 89,000,000 social impressions. In just two months, the Qatar application itself had more than 25,500 entries including 22,000 that were driven directly from Facebook.

About Expedia Media Solutions

Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia's network of leading travel brands and global points of sale. For more information, visit www.advertising.expedia.com.

About The Expedia group

The Expedia group is the largest travel company in the world, with an extensive brand portfolio that includes some of the world's leading online travel brands, including:

  • Expedia.com®, the world's largest full service online travel agency, with localized sites in 31 countries
  • Hotels.com®, the hotel specialist with sites in more than 60 countries
  • Hotwire®, a leading discount travel site that offers opaque deals in 12 countries throughout North America, Europe and Asia
  • Egencia®, the world's fifth largest corporate travel management company
  • eLong™, the second largest online travel company in China 
  • Venere.com™, the online hotel reservation specialist in Europe
  • trivago®, a leading hotel metasearch company with sites in 40 countries
  • Expedia Local Expert®,  a provider of in-market concierge services, activities and experiences in 18 markets worldwide
  • Classic Vacations®, a top luxury travel specialist
  • Expedia® CruiseShipCenters®, one of North America's leading retail cruise vacation experts

The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network.  (NASDAQ: EXPE)  For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.

Trademarks and logos are the property of their respective owners.  © 2014 Expedia, Inc.  All rights reserved.  CST: 2029030-50

SOURCE Expedia Media Solutions

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products an...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.