|By PR Newswire||
|March 6, 2014 01:00 AM EST||
BERLIN, March 6, 2014 /PRNewswire/ -- Expedia® Media Solutions, the advertising division of the Expedia group, announced the recipients of its 2013 EMEA Partner Awards at ITB Berlin, the world's leading travel trade show. The annual EMEA Partner Awards are part of Expedia Media Solutions' global awards program which recognizes original and groundbreaking campaigns with exemplary innovation and success in digital marketing and advertising.
Expedia Media Solutions consults with its partners to develop campaigns that effectively leverage the Expedia group platform and vast partner network. By tapping into Expedia Media Solutions' expertise and reach, marketers can create cross-brand campaigns that use innovative tactics and drive impressive results like those demonstrated by this year's EMEA Partner Awards recipients.
"Our consultative approach allows us to build innovative partner campaigns that reach targeted audiences and generate striking results as demonstrated by this year's award recipients," said Noah Tratt, global vice president, Expedia Media Solutions. "The success of a campaign begins when our digital marketing consultants work with partners to identify the best opportunities available through Expedia's robust network based on their brand goals."
The annual awards program recognizes campaigns across five categories including "Global Partner of the Year," a new addition for 2013. The winners include:
2013 Global Partner of the Year: Brand USA
Brand USA, the country's destination marketing organization, turned to Expedia Media Solutions to increase international visitation to the United States, grow the country's share of the global travel market and create new American jobs through a boost in tourism dollars. Through a partnership and year-long campaign, Brand USA was able to leverage the Expedia group's global network and provide travel brands with innovative ways to maximize their visibility and budget, including brand co-operative campaigns with advertisers, onsite brand campaigns and offsite co-invested brand marketing campaigns. In total, 26 custom "Discover America" microsites were created in nine languages across 22 points of sale, 72 co-op brand advertising campaigns were carried out, and a media match program was implemented to unify state and regional destinations under a national umbrella. The co-operative campaigns delivered excellent results for advertisers, Brand USA and Expedia, including 144 million combined impressions, an 18 percent increase in passenger and hotel bookings and a 19 percent increase in revenue to the U.S. achieved through the branded microsites.
2013 EMEA Hotel Campaign of the Year: Accor
For the second consecutive year, Accor, the world's leading hotel operator and market leader in Europe, was awarded EMEA Hotel Campaign of the Year. The summer 2013 campaign was designed to effectively promote Accor's worldwide hotel properties. Working with Accor, Expedia Media Solutions implemented a campaign featuring image-rich creative and custom pages on 11 Expedia group points of sale, including Hotels.com Russia, Hotels.com Arabic, and Hotels.com Brazil. It also incorporated highly visual and inspirational content that was published across Expedia's Facebook, Google+ and Twitter pages to encourage social media engagement. Following the success of the award-winning 2012 campaign, the 2013 campaign once again delivered strong results for Accor, with a 4:1 return on investment (ROI), 16.4: 1 return on ad spend (ROAS), and a 19 percent year-over-year gross bookings increase.
2013 EMEA Airline Campaign of the Year: Air France
The Transatlantic Joint Venture of Air France, KLM and Delta partnered with Expedia Media Solutions to build awareness for the United States in Germany and increase the Joint Venture's market share on routes to the U.S. from Germany. Expedia Media Solutions leveraged its Brand USA partnership to tap into "Discover America," a program that allows advertisers working with the Expedia group to maximize their ad budget and exposure through a media spend match, which provided the airlines of the Joint Venture with a unique opportunity to effectively reach the German audience. Hosted on Expedia's German point of sale, www.expedia.de, the campaign highlighted a single destination – USA – and linked consumers directly to the Brand USA microsite on Expedia. The Brand USA joint campaign generated excellent results in Germany, including an increase in market share for the Transatlantic Joint Venture of Air France, KLM and Delta to the U.S. from just over 18 percent to nearly 25 percent year-over-year. The number of passengers who booked a flight with the Joint Venture to the U.S. and year-over-year gross bookings went up by 64 percent and 58 percent respectively.
2013 EMEA Destination Campaign of the Year: TCA Abu Dhabi
TCA Abu Dhabi and Expedia Media Solutions worked together to develop an integrated online and offline campaign that positioned Abu Dhabi as the next holiday destination for UK travelers. The campaign included digital ads on the Expedia UK website, a social media competition offering a holiday vacation package to Abu Dhabi and a two-week co-branded visual campaign in the London Tube and Rail Network. In just two months, the campaign delivered strong results, including a 4:1 ROI. The performance was equally notable during the course of the yearlong campaign and exceeded the goal of generating a 17 percent year-over-year increase for TCA Abu Dhabi. Passenger bookings to Abu Dhabi on Expedia UK grew more than 27 percent year-over-year, for a total increase of 10 percent in market share against direct competitor destinations.
2013 EMEA Most Innovative Campaign of the Year: Qatar Airways
As one of the fastest growing airlines in the world, Qatar Airways wanted to utilize social media to build awareness with customers and engage with travelers in three distinct regions – the UK, United States and Germany. Working with Expedia Media Solutions, Qatar Airways created 'Fly Your Own Way' a Facebook app-based contest campaign hosted on Expedia's international Facebook pages. The app prompted users to select a destination, travel partner and favorite in-flight activity and then compiled a specific travel personality and digital boarding pass – both required to enter the competition. By playing the game, travelers had the opportunity to win a luxury round-trip business class ticket anywhere in the world. This is the first time Expedia Media Solutions created a custom 'Fly Your Own Way' app that enables users to experience, engage and interact with a brand through social media and it generated an impressive 89,000,000 social impressions. In just two months, the Qatar application itself had more than 25,500 entries including 22,000 that were driven directly from Facebook.
About Expedia Media Solutions
Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia's network of leading travel brands and global points of sale. For more information, visit www.advertising.expedia.com.
About The Expedia group
The Expedia group is the largest travel company in the world, with an extensive brand portfolio that includes some of the world's leading online travel brands, including:
- Expedia.com®, the world's largest full service online travel agency, with localized sites in 31 countries
- Hotels.com®, the hotel specialist with sites in more than 60 countries
- Hotwire®, a leading discount travel site that offers opaque deals in 12 countries throughout North America, Europe and Asia
- Egencia®, the world's fifth largest corporate travel management company
- eLong™, the second largest online travel company in China
- Venere.com™, the online hotel reservation specialist in Europe
- trivago®, a leading hotel metasearch company with sites in 40 countries
- Expedia Local Expert®, a provider of in-market concierge services, activities and experiences in 18 markets worldwide
- Classic Vacations®, a top luxury travel specialist
- Expedia® CruiseShipCenters®, one of North America's leading retail cruise vacation experts
The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. (NASDAQ: EXPE) For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.
Trademarks and logos are the property of their respective owners. © 2014 Expedia, Inc. All rights reserved. CST: 2029030-50
SOURCE Expedia Media Solutions
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 28, 2017 02:30 AM EDT Reads: 2,010
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 28, 2017 02:15 AM EDT Reads: 3,085
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Mar. 28, 2017 02:15 AM EDT Reads: 9,899
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Mar. 28, 2017 02:15 AM EDT Reads: 3,095
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 28, 2017 02:00 AM EDT Reads: 3,888
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 28, 2017 01:00 AM EDT Reads: 2,336
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 28, 2017 12:45 AM EDT Reads: 975
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 28, 2017 12:00 AM EDT Reads: 1,243
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
Mar. 28, 2017 12:00 AM EDT Reads: 8,370
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Mar. 27, 2017 11:30 PM EDT Reads: 3,061
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 27, 2017 09:45 PM EDT Reads: 3,652
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with budd...
Mar. 27, 2017 09:45 PM EDT Reads: 3,055
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Mar. 27, 2017 08:15 PM EDT Reads: 6,327
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 27, 2017 07:45 PM EDT Reads: 2,209
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Mar. 27, 2017 07:30 PM EDT Reads: 4,601