Welcome!

News Feed Item

Sony to Kick Off CSR Program "Dream Goal 2014" leading towards 2014 FIFA World Cup

To help children from 12 countries across Latin America and Africa create a better future

Tokyo, Mar 6, 2014 - (JCN Newswire) - As an official FIFA partner(1), Sony Corporation (hereafter "Sony") today announced the launch of "Dream Goal 2014", a special CSR program leading towards the 2014 FIFA World Cup Brazil, in 12 countries including host country Brazil and across Latin America, Africa and other regions.

Sony has been engaging in various efforts to support children around the world and help shape a better, more sustainable community under its CSR philosophy "For the Next Generation." These have included a range of activities at the 2010 FIFA World Cup South Africa that brought together the power of Sony's products, technologies, innovation and employees(2) to support children facing social issues such as poverty and limited access to education that are being addressed by the UN Millennium Development Goals(3).

As part of "Dream Goal 2014", Sony and streetfootballworld gGmbH (hereafter "streetfootballworld"), the leading network in the field of social change through football, will launch the Street Football Stadium Project. The project will aim to provide safe playing environments and educational workshops for over 14,000 children. Sony will also introduce "Siyakhona Media Skills Program" with FIFA, an evolution of the "Siyakhona Project" that has been carried out since 2009, to support young leaders in 11 countries with media skills training programs using Sony products.

1. Street Football Stadium Project

Sony is partnering with streetfootballworld to supply Street Football Stadiums to local NGOs in Latin America that use football to address social issues such as poverty and conflict, and will also support the implementation of educational workshops using these stadiums where children will be able to learn the importance of teamwork, communication and respect, in football and in society. Sony and five Sony Group companies participating in this project will each run campaigns seeking to increase customer engagement and support for the project leading up to and during the 2014 FIFA World Cup, with the aim of providing the NGOs with 14 sets of Street Football Stadiums purchased using funds provided by the Sony Group and additional support based on customer campaigns. Donations from employees of Sony Group companies will also be added to the funds to potentially increase the number of stadiums provided. Sony will also support the implementation of workshops by streetfootballworld and its affiliated NGOs starting from June, and the support continues for a period of one year after the 2014 FIFA World Cup, with a total of over 14,000 children expected to participate in these workshops.

Despite the recent rapid economic development in Brazil and other Latin American countries, there is still a lack of safe spaces to play football, and many children in these communities have no choice but to risk their health and safety by playing in the street. The Street Football Stadiums are formed using a chain of partitions meaning that they can be easily stored and transported, and built quickly to instantly create an arena in which children can play football safely.

Also, within Sony's "One Stadium" portal site which introduces its FIFA World Cup related activities, Sony will be launching "Paint Stadium", a global illustration contest through which designs will be chosen to be painted on the panels of the Street Football Stadiums. The theme of the competition will be "Send them your power and love", and submissions will be accepted from May onwards.

"We are thrilled to continue our work with Sony in building a strong social legacy around FIFA World Cup," said Jurgen Griesbeck, CEO of streetfootballworld. "Football is the most powerful tool that we as a global community have to address social issues, and by combining its universal appeal with Sony's unique strengths, we will be able to empower even more young people around the world to change their lives and transform their communities."

2. Football for Hope(4) Siyakhona Media Skills Program

Sony and FIFA have been engaged in the Football for Hope Siyakhona (meaning "we can do it") Media Skills Program(5) since 2009, an initiative that aims to cultivate civic journalism using Sony's digital imaging products. Sony will provide equipment including Cyber-shot, Handycam and alpha cameras to community-based organizations operating in 11 countries that are addressing social issues such as poverty, conflict and health promotion, through football. The training programs for talented young people in these communities to equip them with relevant skills for jobs in the media and communications sector will continue even after 2014 FIFA World Cup has ended through December 2014.

Including this year's program, Sony and FIFA have provided support to many hundreds of young people through 50 NGOs, and in some cases has successfully assisted trainees obtain professional media work. Through this program, Sony will provide chances for those young people to communicate their media work to the world.

A Siyakhona photo contest taken by trainees will also be held, with the winner to be selected by a public vote hosted on "One Stadium" portal site starting from May, and by visitors to the Football for Hope Festival in Rio de Janeiro, Brazil (July 3-10, organized by FIFA), where the announcement of the winner will also take place.

"We are delighted to partner with Sony in realizing this media skills training for underprivileged young people and hope that many of them will benefit from this initiative," said Federico Addiechi, Head of FIFA Corporate Social Responsibility.

"We are delighted to have the opportunity, together with FIFA and streetfootballworld, to engage in these projects supporting efforts to resolve global challenges such as poverty and regional conflict as we approach our second FIFA World Cup as an official partner," said Shiro Kambe, Corporate Executive and Senior Vice President of Corporate Communications and CSR, Sony Corporation. "We believe that the smiles and energy of children and young leaders-the next generation - are the key to overcoming these challenges. The 'Dream Goal 2014' project draws on many Sony resources, from our products and technologies to the passion and creativity of our employees, and we hope to deliver truly memorable experiences to children, that have the potential to transform their lives."

Sony will continue to help children open the path to their future under its "For the Next Generation" philosophy.

Notes:
* For more information on Sony's "Dream Goal 2014" project, visit: http://www.sony.net/dreamgoal/
(1) Sony is an official partner from 2007 to 2014. (http://football.sony.net/)
(2) For more information on "Dream Goal 2010" during 2010 FIFA World Cup South Africa, visit: http://www.sony.net/SonyInfo/csr/ForTheNextGeneration/dreamgoal2010/
(3) For more information on the Millennium Development Goals, visit: http://www.un.org/millenniumgoals/
(4) Football for Hope is an initiative of FIFA to improve the lives of young people and support responsible community projects.
(5) For more information on Siyakhona Media Skills Program, visit: http://x.football.sony.net/siyakhona/

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2013. Sony Global Web Site: http://www.sony.net/.



Source: Sony

Contact:
Sony Corporation
Corporate Communications
T: +81-3-6748-2200
E: [email protected]


Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...