Welcome!

News Feed Item

Sony to Kick Off CSR Program "Dream Goal 2014" leading towards 2014 FIFA World Cup

To help children from 12 countries across Latin America and Africa create a better future

Tokyo, Mar 6, 2014 - (JCN Newswire) - As an official FIFA partner(1), Sony Corporation (hereafter "Sony") today announced the launch of "Dream Goal 2014", a special CSR program leading towards the 2014 FIFA World Cup Brazil, in 12 countries including host country Brazil and across Latin America, Africa and other regions.

Sony has been engaging in various efforts to support children around the world and help shape a better, more sustainable community under its CSR philosophy "For the Next Generation." These have included a range of activities at the 2010 FIFA World Cup South Africa that brought together the power of Sony's products, technologies, innovation and employees(2) to support children facing social issues such as poverty and limited access to education that are being addressed by the UN Millennium Development Goals(3).

As part of "Dream Goal 2014", Sony and streetfootballworld gGmbH (hereafter "streetfootballworld"), the leading network in the field of social change through football, will launch the Street Football Stadium Project. The project will aim to provide safe playing environments and educational workshops for over 14,000 children. Sony will also introduce "Siyakhona Media Skills Program" with FIFA, an evolution of the "Siyakhona Project" that has been carried out since 2009, to support young leaders in 11 countries with media skills training programs using Sony products.

1. Street Football Stadium Project

Sony is partnering with streetfootballworld to supply Street Football Stadiums to local NGOs in Latin America that use football to address social issues such as poverty and conflict, and will also support the implementation of educational workshops using these stadiums where children will be able to learn the importance of teamwork, communication and respect, in football and in society. Sony and five Sony Group companies participating in this project will each run campaigns seeking to increase customer engagement and support for the project leading up to and during the 2014 FIFA World Cup, with the aim of providing the NGOs with 14 sets of Street Football Stadiums purchased using funds provided by the Sony Group and additional support based on customer campaigns. Donations from employees of Sony Group companies will also be added to the funds to potentially increase the number of stadiums provided. Sony will also support the implementation of workshops by streetfootballworld and its affiliated NGOs starting from June, and the support continues for a period of one year after the 2014 FIFA World Cup, with a total of over 14,000 children expected to participate in these workshops.

Despite the recent rapid economic development in Brazil and other Latin American countries, there is still a lack of safe spaces to play football, and many children in these communities have no choice but to risk their health and safety by playing in the street. The Street Football Stadiums are formed using a chain of partitions meaning that they can be easily stored and transported, and built quickly to instantly create an arena in which children can play football safely.

Also, within Sony's "One Stadium" portal site which introduces its FIFA World Cup related activities, Sony will be launching "Paint Stadium", a global illustration contest through which designs will be chosen to be painted on the panels of the Street Football Stadiums. The theme of the competition will be "Send them your power and love", and submissions will be accepted from May onwards.

"We are thrilled to continue our work with Sony in building a strong social legacy around FIFA World Cup," said Jurgen Griesbeck, CEO of streetfootballworld. "Football is the most powerful tool that we as a global community have to address social issues, and by combining its universal appeal with Sony's unique strengths, we will be able to empower even more young people around the world to change their lives and transform their communities."

2. Football for Hope(4) Siyakhona Media Skills Program

Sony and FIFA have been engaged in the Football for Hope Siyakhona (meaning "we can do it") Media Skills Program(5) since 2009, an initiative that aims to cultivate civic journalism using Sony's digital imaging products. Sony will provide equipment including Cyber-shot, Handycam and alpha cameras to community-based organizations operating in 11 countries that are addressing social issues such as poverty, conflict and health promotion, through football. The training programs for talented young people in these communities to equip them with relevant skills for jobs in the media and communications sector will continue even after 2014 FIFA World Cup has ended through December 2014.

Including this year's program, Sony and FIFA have provided support to many hundreds of young people through 50 NGOs, and in some cases has successfully assisted trainees obtain professional media work. Through this program, Sony will provide chances for those young people to communicate their media work to the world.

A Siyakhona photo contest taken by trainees will also be held, with the winner to be selected by a public vote hosted on "One Stadium" portal site starting from May, and by visitors to the Football for Hope Festival in Rio de Janeiro, Brazil (July 3-10, organized by FIFA), where the announcement of the winner will also take place.

"We are delighted to partner with Sony in realizing this media skills training for underprivileged young people and hope that many of them will benefit from this initiative," said Federico Addiechi, Head of FIFA Corporate Social Responsibility.

"We are delighted to have the opportunity, together with FIFA and streetfootballworld, to engage in these projects supporting efforts to resolve global challenges such as poverty and regional conflict as we approach our second FIFA World Cup as an official partner," said Shiro Kambe, Corporate Executive and Senior Vice President of Corporate Communications and CSR, Sony Corporation. "We believe that the smiles and energy of children and young leaders-the next generation - are the key to overcoming these challenges. The 'Dream Goal 2014' project draws on many Sony resources, from our products and technologies to the passion and creativity of our employees, and we hope to deliver truly memorable experiences to children, that have the potential to transform their lives."

Sony will continue to help children open the path to their future under its "For the Next Generation" philosophy.

Notes:
* For more information on Sony's "Dream Goal 2014" project, visit: http://www.sony.net/dreamgoal/
(1) Sony is an official partner from 2007 to 2014. (http://football.sony.net/)
(2) For more information on "Dream Goal 2010" during 2010 FIFA World Cup South Africa, visit: http://www.sony.net/SonyInfo/csr/ForTheNextGeneration/dreamgoal2010/
(3) For more information on the Millennium Development Goals, visit: http://www.un.org/millenniumgoals/
(4) Football for Hope is an initiative of FIFA to improve the lives of young people and support responsible community projects.
(5) For more information on Siyakhona Media Skills Program, visit: http://x.football.sony.net/siyakhona/

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2013. Sony Global Web Site: http://www.sony.net/.



Source: Sony

Contact:
Sony Corporation
Corporate Communications
T: +81-3-6748-2200
E: [email protected]


Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...