|By Business Wire||
|March 6, 2014 03:02 AM EST||
Gorkana Group, the provider of media intelligence services, today announces the launch of Gorkana Surveys, a new, real time survey solution that enables users to create and conduct short surveys and receive results within minutes.
Gorkana Surveys builds on Gorkana Group’s existing offering, which includes print, online and social media analysis and monitoring in addition to Gorkana’s best-in-class media database. The service is a cost effective survey solution that measures and gauges what people are thinking on a real time basis, providing users with instant insight that can then be used to shape and drive communications initiatives.
Gorkana Surveys has access to a network of over 4 million potential respondents which can then be targeted based on age, gender and income. Surveys can be created in just a few minutes using a Survey Design Wizard and with Gorkana Survey’s online reporting system, users are able to analyse the results quickly and effectively. Gorkana Surveys can be used for PR surveys, crisis monitoring and news jacking as well as tracking KPI’s in real time. The service provides high completion rates as, once a survey has been created, survey questions are posted across a network of partner websites with respondents able to answers questions without leaving the site they are using.
Commenting on the launch of Gorkana Surveys, Jeremy Thompson, Chief Executive Officer of Gorkana Group, said:
“Our current offering enables brands and corporates to quickly and accurately understand what is being written about them. Gorkana Surveys takes this a step further - now our customers will also be able to know what their audience is thinking about them as well.
“Traditional market research is often costly and time-consuming. Being a self-service product with an engaged base of respondents, Gorkana Surveys is a more cost efficient way of gaining insight. By receiving results in real time, customers will be able to make quicker and more effective decisions.”
About Gorkana Group
Gorkana Group is the leading provider for media information, offering PR and marketing professionals access to customised media intelligence.
Everyday 35,000 PRs and 100,000 journalists rely on our unique community to connect them to industry experts, latest news, insights, events, jobs and essential media intelligence services.
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