|By PR Newswire||
|March 6, 2014 05:00 AM EST||
NEW YORK, March 6, 2014 /PRNewswire/ -- Ever stood in the aisle of a grocery store completely overwhelmed by the claims jumping out from the labels? You may not be alone. Health advocacy groups have long decried America's nutrition labeling system as misleading, confusing and, ultimately, inaccurate, and the FDA recently announced plans to overhaul it for the first time in two decades. But just how much do Americans value nutrition against other factors, such as cost and convenience, when making decisions on their grocery runs? And how much faith are they placing in those more general claims, such as Healthy, Guilt Free or Reduced… well… anything? Our findings indicate that while Americans are straight on some of the claims, they're still in need of the skinny on others.
When asked how helpful they believe each of a series of common food packaging statements are in guiding them toward nutritious choices in the grocery store, results were mixed. Many of the more carefully regulated claims are held in high esteem, though at least one appears to be experiencing some consumer confusion. Conversely, some of the less meaningful claims are seen as helpful by majorities of consumers in their quest for nutritious choices.
These are some of the results of The Harris Poll® of 2,266 adults surveyed online between February 12 and 17, 2014. (Full findings, including data tables, available here)
Nearly three-fourths of Americans (73%) feel packages proclaiming their contents to be "fresh" are helpful in guiding them towards healthy choices – and well they should. Fact: Only products which have never been frozen or warmed and which contain no preservatives can qualify for such a claim.
Strong majorities also see the following claims as helpful which makes sense as each has strict criteria the products need to meet in order to qualify for such claims:
- High in/Good Source of (e.g., High in Fiber, Good Source of Calcium) – 73%
- Low (e.g., Low Sodium, Low Cholesterol) – 71%
- Free (e.g., Fat Free, Cholesterol Free) – 68%
- Lean – 65%
Americans are more divided on whether seeing "healthy" on a food package is a helpful indicator that nutrition lies within, with 53% feeling it's helpful and 47% indicating it's not. In fact, this claim is strictly regulated across a broad nutritional spectrum, with specific limits on its fat, saturated fat, cholesterol and sodium content; products displaying this claim also need to have at least 10% of the recommended daily value for a range of nutrients.
Roughly three-fourths of U.S. adults (76%) feel that the statement "Made with…" – as in, "Made with Whole Grains" or "Made with Real Fruit" – is a helpful signpost in navigating their way to a healthy meal. Unfortunately, they're mistaken; the fact is, these labels can be applied to anything that contains even very small amounts of the boasted content.
Majorities also find packages advertising their wares as natural, all natural or 100% natural (62%) and lightly sweetened or low sugar (60%) to be helpful in directing them toward nutritious choices. However, the FDA has never established an official definition for natural claims. Lightly sweetened and low sugar are similarly undefined, with the low sugar claim in particular sometimes drawing attention away from sweetening accomplished through other products.
Americans seem fairly clear, however, on "Guilt Free," with just over three-fourths (76%) saying it's not helpful in guiding them toward nutritious choices in the grocery store; they're right, incidentally. The claim has no legal meaning.
…And the ones in the middle…
Americans show mixed attitudes toward two labels which are helpful – to a point: a majority (57%) feel a "Reduced" claim – a la "Reduced Calories" or "Reduced Fat" – is an indicator of nutritious wares, while fewer than half (45%) put the same stock in claims of "Light" or "Lite." These claims are in fact both strictly regulated by the FDA, with guidelines requiring they be specific percentages lower than comparable "regular" products in fat, calories or other criteria. This does not necessarily mean the products are low in these factors though, so it's important in such cases to turn that package around and read the nutritional facts in full.
The Price of Nutrition
When asked which factors play roles when deciding between food products at the grocery store, cost is the top consideration no matter how you cut it:
- 52% of Americans rate it very important – at least twice as many as say the same for any other factor.
- Cost is followed distantly on this measure by fat (26%), sugar (24%), sodium (also 24%) and caloric (21%) content, while fewer than two in ten find the remaining factors very important.
- When asked to select the most important consideration when deciding between food products at the grocery store, roughly half of Americans (49%) point to cost.
- Cost is in this case followed distantly by combined (29%) mentions of fat (8%), caloric (8%), sodium (8%) and sugar (5%) content.
To see other recent Harris Polls, please visit the Harris Poll News Room.
Want Harris Polls delivered direct to your inbox? Click here!
This Harris Poll was conducted online within the United States between February 12 and 17, 2014 among 2,266 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.
Product and brand names are trademarks or registered trademarks of their respective owners.
The Harris Poll® #23, March 6, 2014
By Larry Shannon-Missal, Harris Poll Research Manager
About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
The Harris Poll
SOURCE The Harris Poll
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 28, 2016 02:30 AM EDT Reads: 1,780
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 28, 2016 02:30 AM EDT Reads: 1,526
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 28, 2016 02:15 AM EDT Reads: 1,390
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 28, 2016 02:00 AM EDT Reads: 2,042
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 28, 2016 01:45 AM EDT Reads: 1,101
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Jul. 28, 2016 01:15 AM EDT Reads: 826
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 28, 2016 01:00 AM EDT Reads: 1,615
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Jul. 28, 2016 12:15 AM EDT Reads: 2,233
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 10:30 PM EDT Reads: 1,408
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Jul. 27, 2016 10:30 PM EDT Reads: 2,014
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 27, 2016 10:30 PM EDT Reads: 1,154
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 10:15 PM EDT Reads: 1,407
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 27, 2016 10:00 PM EDT Reads: 2,665
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 27, 2016 09:45 PM EDT Reads: 2,005
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Jul. 27, 2016 09:45 PM EDT Reads: 2,173