|By PR Newswire||
|March 6, 2014 05:00 AM EST||
NEW YORK, March 6, 2014 /PRNewswire/ -- Ever stood in the aisle of a grocery store completely overwhelmed by the claims jumping out from the labels? You may not be alone. Health advocacy groups have long decried America's nutrition labeling system as misleading, confusing and, ultimately, inaccurate, and the FDA recently announced plans to overhaul it for the first time in two decades. But just how much do Americans value nutrition against other factors, such as cost and convenience, when making decisions on their grocery runs? And how much faith are they placing in those more general claims, such as Healthy, Guilt Free or Reduced… well… anything? Our findings indicate that while Americans are straight on some of the claims, they're still in need of the skinny on others.
When asked how helpful they believe each of a series of common food packaging statements are in guiding them toward nutritious choices in the grocery store, results were mixed. Many of the more carefully regulated claims are held in high esteem, though at least one appears to be experiencing some consumer confusion. Conversely, some of the less meaningful claims are seen as helpful by majorities of consumers in their quest for nutritious choices.
These are some of the results of The Harris Poll® of 2,266 adults surveyed online between February 12 and 17, 2014. (Full findings, including data tables, available here)
Nearly three-fourths of Americans (73%) feel packages proclaiming their contents to be "fresh" are helpful in guiding them towards healthy choices – and well they should. Fact: Only products which have never been frozen or warmed and which contain no preservatives can qualify for such a claim.
Strong majorities also see the following claims as helpful which makes sense as each has strict criteria the products need to meet in order to qualify for such claims:
- High in/Good Source of (e.g., High in Fiber, Good Source of Calcium) – 73%
- Low (e.g., Low Sodium, Low Cholesterol) – 71%
- Free (e.g., Fat Free, Cholesterol Free) – 68%
- Lean – 65%
Americans are more divided on whether seeing "healthy" on a food package is a helpful indicator that nutrition lies within, with 53% feeling it's helpful and 47% indicating it's not. In fact, this claim is strictly regulated across a broad nutritional spectrum, with specific limits on its fat, saturated fat, cholesterol and sodium content; products displaying this claim also need to have at least 10% of the recommended daily value for a range of nutrients.
Roughly three-fourths of U.S. adults (76%) feel that the statement "Made with…" – as in, "Made with Whole Grains" or "Made with Real Fruit" – is a helpful signpost in navigating their way to a healthy meal. Unfortunately, they're mistaken; the fact is, these labels can be applied to anything that contains even very small amounts of the boasted content.
Majorities also find packages advertising their wares as natural, all natural or 100% natural (62%) and lightly sweetened or low sugar (60%) to be helpful in directing them toward nutritious choices. However, the FDA has never established an official definition for natural claims. Lightly sweetened and low sugar are similarly undefined, with the low sugar claim in particular sometimes drawing attention away from sweetening accomplished through other products.
Americans seem fairly clear, however, on "Guilt Free," with just over three-fourths (76%) saying it's not helpful in guiding them toward nutritious choices in the grocery store; they're right, incidentally. The claim has no legal meaning.
…And the ones in the middle…
Americans show mixed attitudes toward two labels which are helpful – to a point: a majority (57%) feel a "Reduced" claim – a la "Reduced Calories" or "Reduced Fat" – is an indicator of nutritious wares, while fewer than half (45%) put the same stock in claims of "Light" or "Lite." These claims are in fact both strictly regulated by the FDA, with guidelines requiring they be specific percentages lower than comparable "regular" products in fat, calories or other criteria. This does not necessarily mean the products are low in these factors though, so it's important in such cases to turn that package around and read the nutritional facts in full.
The Price of Nutrition
When asked which factors play roles when deciding between food products at the grocery store, cost is the top consideration no matter how you cut it:
- 52% of Americans rate it very important – at least twice as many as say the same for any other factor.
- Cost is followed distantly on this measure by fat (26%), sugar (24%), sodium (also 24%) and caloric (21%) content, while fewer than two in ten find the remaining factors very important.
- When asked to select the most important consideration when deciding between food products at the grocery store, roughly half of Americans (49%) point to cost.
- Cost is in this case followed distantly by combined (29%) mentions of fat (8%), caloric (8%), sodium (8%) and sugar (5%) content.
To see other recent Harris Polls, please visit the Harris Poll News Room.
Want Harris Polls delivered direct to your inbox? Click here!
This Harris Poll was conducted online within the United States between February 12 and 17, 2014 among 2,266 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.
Product and brand names are trademarks or registered trademarks of their respective owners.
The Harris Poll® #23, March 6, 2014
By Larry Shannon-Missal, Harris Poll Research Manager
About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
The Harris Poll
SOURCE The Harris Poll
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
Dec. 8, 2016 01:15 PM EST Reads: 1,155
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Dec. 8, 2016 01:15 PM EST Reads: 713
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Dec. 8, 2016 01:00 PM EST Reads: 447
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Dec. 8, 2016 01:00 PM EST Reads: 1,177
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 8, 2016 12:45 PM EST Reads: 1,733
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Dec. 8, 2016 12:45 PM EST Reads: 1,222
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 12:15 PM EST Reads: 1,105
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 8, 2016 12:00 PM EST Reads: 2,179
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Dec. 8, 2016 12:00 PM EST Reads: 491
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 8, 2016 11:30 AM EST Reads: 2,329
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 11:21 AM EST Reads: 215
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 11:00 AM EST Reads: 895
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 11:00 AM EST Reads: 988
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Dec. 8, 2016 10:30 AM EST Reads: 7,306
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
Dec. 8, 2016 10:30 AM EST Reads: 530