Click here to close now.


News Feed Item

Worldhotels Introduces Global Loyalty Programme for Independent Hotels

BERLIN, March 6, 2014 /PRNewswire/ --

Group launches one of the first all-virtual programmes in the market

Worldhotels, one of the leading groups for independent upscale hotels worldwide, has announced the launch of its loyalty programme for 24th April 2014: Worldhotels Peakpoints. Available at all of the group's almost 500 hotels in 65 countries worldwide, Worldhotels Peakpoints is one of the first all-virtual global loyalty programmes in the hospitality industry.

To view the Multimedia News Release, please click: 

Introducing Worldhotels Peakpoints during an ITB Press Conference, Worldhotels' Chief Marketing Officer, Paulo Salvador, says: "The launch of our group-wide loyalty programme is a logical milestone in the history of Worldhotels. Our hotels welcome over 30 million guests per year and by introducing Worldhotels Peakpoints we equip them with CRM and Customer Intelligence solutions that bring ultimate value to their guests. In our competitive industry we need to build and track guest profiles in order to meet our guests' needs. Hotels lacking the resources to do it themselves have to rely on third parties, such as OTAs, to do it for them. Worldhotels Peakpoints allows us and our hotels to engage directly with guests, recognising their preferences, rewarding their loyalty and enhancing their Worldhotels experience. It is a transparent and easy-to-understand programme for both guests and hotels: Guests collect points and redeem them without any restrictions such as black-out dates, while hotels get 100% reimbursement."

The Peakpoints membership is free of charge and guests can enroll online at, the group's website, through the Worldhotels Social Media channels, by downloading the App "Travel Guide by Worldhotels" or by requesting a membership directly at the Front Desk of the affiliated hotels. Complete programme details can be found on

Members of the programme can follow their transactions, manage their personal profile and customise their virtual membership card via the Peakpoints website or the App "Travel Guide by Worldhotels". In addition, they benefit with every eligible stay as they receive 2 points for every Euro spent on room revenue. Points can be exchanged for vouchers which can then be redeemed at all hotels of the group.

The programme will have three elite levels, allowing guests to accelerate their earning power: Members of the Silver level receive additional 10% points, Gold members plus 25% points and Navigator members receive 50% more points.

"Worldhotels Peakpoints' simplicity, transparency and all-virtual approach set it apart from other loyalty programmes and make it very attractive for both our guests and hotels," comments Salvador. "With this straightforward approach we expect to gain 5 million members by the end of 2016."

About Worldhotels:

  • Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With the tagline "Where Discovery Starts" it targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers almost 500 hotels in 250 destinations and 65 countries worldwide.
  • With over 40 years of excellence in the industry, the company's mission is to provide access to 4 and 5 star hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.
  • Guests can also earn points with the group's own loyalty programme, Worldhotels Peakpoints (, and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 26 frequent flyer programmes of the world's premier international carriers. Air France, Cathay Pacific, Lufthansa, United Airlines are just some of the partners that make earning miles with Worldhotels easy.
  • Through a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. In addition to its classic "affiliation model", the group offers independent hotels a soft franchise branding solution which is the perfect alternative to standard franchise contracts.

For reservations or information, visit Images are available in the "news & press" section of or from [email protected].

For most recent news, follow Worldhotels on Facebook and Twitter.

Media contact:
Veronika Bahnmann
+49(0)69-660-56 - 259
[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is here to stay because it works. Most businesses using this methodology are already realizing a wide range of real, measurable benefits as a result of implementing DevOps, including the breakdown of inter-departmental silos, faster delivery of new features and more stable operating environments. To take advantage of the cloud’s improved speed and flexibility, development and operations teams need to work together more closely and productively. In his session at DevOps Summit, Prashanth...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, will review the current landscape of...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
In their session at DevOps Summit, Asaf Yigal, co-founder and the VP of Product at, and Tomer Levy, co-founder and CEO of, will explore the entire process that they have undergone – through research, benchmarking, implementation, optimization, and customer success – in developing a processing engine that can handle petabytes of data. They will also discuss the requirements of such an engine in terms of scalability, resilience, security, and availability along with how the archi...
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Clutch is now a Docker Authorized Consulting Partner, having completed Docker's certification course on the "Docker Accelerator for CI Engagements." More info about Clutch's success implementing Docker can be found here. Docker is an open platform for developers and system administrators to build, ship and run distributed applications. With Docker, IT organizations shrink application delivery from months to minutes, frictionlessly move workloads between data centers and the cloud and achieve 2...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...
Chris Van Tuin, Chief Technologist for the Western US at Red Hat, has over 20 years of experience in IT and Software. Since joining Red Hat in 2005, he has been architecting solutions for strategic customers and partners with a focus on emerging technologies including IaaS, PaaS, and DevOps. He started his career at Intel in IT and Managed Hosting followed by leadership roles in services and sales engineering at Loudcloud and Linux startups.