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Dubai Lynx Entries Reach All Time High



Dubai, UAE, Mar 6, 2014 - (ACN Newswire) - A record 2,279 entries from 18 countries have been submitted to the 8th Dubai Lynx Awards, the leading annual awards benchmarking creative excellence for MENA's advertising and communications industry.

For a fourth year in a row the number of entries have steadily increased, with an overall growth in 2014 of 9% versus last year, across 15 entry categories: Film (192 entries), Print (226), Outdoor (229), Radio (136), Media (249), Direct (125), Promo & Activation (155), Interactive (98), Print & Poster Craft (263), Film Craft (281), Design (135), Integrated (49), PR (56), Mobile (15) and Branded Content & Entertainment (70).

The country with the most entries is the UAE with 1,277, followed by Egypt with 332, Lebanon with 266, Saudi Arabia with 105 and Kuwait with 95 entries.

The work will be judged next week during the Dubai Lynx International Festival of Creativity by 43 leading international industry professionals chaired by Graham Fink, Chief Creative Officer, Ogilvy & Mather Advertising, China, (Film, Print, Outdoor, Radio, Print Craft Jury and Integrated Jury); Philippa Brown, Chief Executive Officer, Omnicom Media Group, UK, (Media Jury); Prasoon Pandey, Ad Film Director, Corcoise Films, India, (Film Craft Jury); Andy DiLallo, Chief Creative Officer, Leo Burnett Sydney, Australia, (Direct, Promo & Activation, Interactive and Mobile Jury); Bjorn Kusoffsky, CEO / Creative Director, Stockholm Design Lab, Sweden, (Design Jury); Gabriela Lungu, Chief Creative Officer, Weber Shandwick, UK & EMEA, (PR Jury); and Philippe Meunier, Creative Chief, Co-Founder, Sid Lee, Canada, (Branded Content & Entertainment Jury).

Terry Savage, CEO of Lions Festivals, which together with Motivate are organisers of the Dubai Lynx International Festival of Creativity, says, "As the industry continues to evolve with new media and technologies, creative awards benchmark standards that propel the industry forward and the high level of participation this year validates the importance of winning a Lynx award. With cultural attaches on hand, our international juries will vote, deliberate and award the winners showcasing the best work in MENA, which will ultimately impact the region's advertising and brand communications going forward. We anticipate an energetic and great awards night."

The winners will be announced at the much anticipated Awards Ceremony and Dinner attended by in excess of 1,800 industry peers at The Arena Madinat Jumeirah in Dubai on Wednesday 12 March, the largest awards in the UAE. Also revealed and awarded during the evening will be the Network of the Year, Agency of the Year, Media Agency of the Year, Independent Agency of the Year Award and the Lynx Palm Award. Eddie Moutran, Chairman and CEO of Memac Ogilvy Group for the Middle East & North Africa, will be presented with the prestigious Dubai Lynx Advertising Person 2014 Award, and Land Rover will be honoured with the Advertiser of the Year Award, which will be given to Hannah Naji, Marketing Director for Jaguar Land Rover MENA.

The Dubai International Festival of Creativity, set to be the largest gathering of the MENA advertising and communications industry, takes place 9-12 March. Innovations this year include the launch of the Young Lynx Media Competition, The Young Lynx Print Competition, and the Du Integrated Student Award.

To register to attend the festival and/or the awards dinner, please visit
http://www.dubailynx.com/registration/.

About Dubai Lynx International Festival of Creativity

Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com.

About Lions Festivals

Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

About Motivate

Motivate is the Middle East's leading publisher of magazines and books. Motivate's portfolio comprises of more than 20 market-leading magazines - many of which have independently audited circulations - and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

Source: Dubai Lynx International Festival of Creativity

Contact:
Amanda Benfell
Head of PR & Press
Dubai Lynx International Festival of Creativity
www.dubailynx.com
Tel: +44-20-3033 4000
E-mail: [email protected]

Emma Lancaster Farmer
Festival Director
Dubai Lynx International Festival of Creativity
www.dubailynx.com
Tel: + 971 (0)4 427 3090
Email: [email protected]




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